Marketing Psychology

50+ Low-Cost Marketing Ideas That Actually Work

Ross Kimbarovsky — Mon, 16 Feb 2026 17:48:10 +0000

50+ proven low-cost marketing ideas for small businesses. AI tools, content, social media, guerrilla tactics - learn from real examples and actionable tips.

Entrepreneurs’ Guide to Identifying Logical Fallacies in Business

Ross Kimbarovsky — Wed, 10 Jan 2024 00:28:02 +0000

Discover key strategies for entrepreneurs to identify and navigate logical fallacies in business, enhancing decision-making and critical thinking.

Maximizing Profits with Brand Loyalty: The Complete Guide

Mary Kyamko — Fri, 28 Jul 2023 05:24:25 +0000

Unlock the secrets of brand loyalty! Learn effective strategies to delight customers, boost profits, and transform your business.

Personalized Marketing: The Ultimate Guide to Winning Customer Hearts

Mary Kyamko — Wed, 21 Jun 2023 18:12:20 +0000

Unlock the potential of personalized marketing for your business. Learn practical strategies and real-life examples in this comprehensive guide.

Harnessing the Power of Color: A Guide for Entrepreneurs, Small Business Owners, and Marketers

Rizza DC — Tue, 13 Jun 2023 23:41:45 +0000

Unlock your brand's potential with our comprehensive guide on color theory. Learn to use color schemes effectively, drive engagement, and boost sales.

Surveys: The Small Business Owner’s Secret Weapon for Success

Mary Kyamko — Wed, 26 Apr 2023 05:06:51 +0000

Grow your small business with our ultimate survey guide: learn to create, implement, and analyze effective surveys for valuable customer insights.

Trigger Marketing: What it is, Best Practices, and Examples

Rizza DC — Wed, 08 Mar 2023 23:27:05 +0000

Follow these 7 steps to create trigger marketing campaigns that leverage people's behavior instead of relying on generic tactics.

Nudge Marketing: What it is, How it Works, and Examples

Rizza DC — Thu, 23 Feb 2023 18:16:00 +0000

Nudge marketing leverages psychological biases, and subtle or direct prompts to encourage people to purchase. Learn how to use nudges to grow your business.

Sustainable Marketing: Key Principles and Strategies for Small Business [+Examples]

Rizza DC — Wed, 16 Nov 2022 18:39:27 +0000

Learn how your small business can leverage sustainable marketing to influence consumer purchasing decisions and increase revenues.

The Psychology of Perception: How to Use the 8 Gestalt Principles in Visual Branding

Rizza DC — Wed, 02 Nov 2022 18:45:43 +0000

The Gestalt principles of visual perception can improve aesthetics, functionality, and user-friendliness of your company's visual branding.

How to Tell a Compelling Brand Story About Your Business [Guide + Examples]

Mary Kyamko — Tue, 25 Oct 2022 20:25:28 +0000

Catch people's hearts and add color to your business by writing a compelling brand story. Master how to write one by reading this guide.

Consumer Behavior: How Your Small Business Can Influence Purchasing Decisions

Rizza DC — Wed, 27 Jul 2022 18:14:12 +0000

Persuasion is a science. Learn how your small business can use science to understand and influence consumer behavior.

The Psychology of Branding: How Your Small Business Can Increase Brand Loyalty

Mary Kyamko — Wed, 27 Jul 2022 15:55:41 +0000

Find out what branding psychology is and how it helps your business connect to your audience on a personal level.

9 Powerful Ways You Can Use Neuromarketing To Grow Your Business

Rizza DC — Tue, 08 Feb 2022 19:05:45 +0000

Neuromarketing helps us understand people's psychological triggers, motivations, and buying behaviors. Here are 9 ways marketers can use neuropsychology to improve marketing.

Psychology in eCommerce Web Design: How to Increase Sales

Katie Lundin — Tue, 02 Nov 2021 17:28:08 +0000

Have you optimized your eCommerce website for psychology? Use these three powerful psychological principles to increase sales.

The Science of Logo Design: How to Choose an Effective Logo for Your Business

Katie Lundin — Fri, 27 Aug 2021 15:04:25 +0000

Your company logo is important. Here are 4 best practices and scientific insights to help you choose an effective logo for your business.

The Psychology of Design: Win Customers with Reassuring Design

Katie Lundin — Tue, 02 Feb 2021 21:19:46 +0000

Inspire comfort in your brand and confidence in your products or services by following these 8 design tips.

7 Proven Tips to Write Catchy Email Subject Lines That Convert

Katie Lundin — Tue, 19 Jan 2021 00:00:55 +0000

Get the most from your email campaigns. Follow these 7 proven tips for writing subject lines that convert.

Gamification in Marketing: Engage Your Customers to Grow Revenue

Katie Lundin — Tue, 04 Aug 2020 18:12:08 +0000

Gamification changes the way customers experience and interact with your business. Here's what you need to know to motivate people to buy from you.

Marketing Psychology: 5 Powerful Principles of Human Behavior

Ross Kimbarovsky — Tue, 19 May 2020 17:37:50 +0000

Marketing psychology can give smart marketers and business owners a competitive advantage. Here are 5 powerful principles of human behavior you should use to supercharge your marketing.

Marketing Psychology: How to Use the Liking Principle to Grow Your Business

Ashlee Brayfield — Thu, 24 Oct 2019 17:21:07 +0000

The more you like someone the more likely you are to say yes to them. Understanding the liking principle and using it in your marketing can give you an unfair advantage.

How to Use the Principle of Reciprocity to Grow Your Business Faster

Ashlee Brayfield — Fri, 11 Oct 2019 16:47:51 +0000

When we are given a gift, of whatever magnitude, we feel a sense of indebtedness to the giver. How can you adapt this important psychological principle to improve your marketing and sales? Use these reciprocity marketing strategies now to get and keep clients and increase revenue.

How Your Business Can Use Scarcity Marketing To Increase Sales

Ashlee Brayfield — Wed, 25 Sep 2019 19:40:50 +0000

Influence is everything. Use these scarcity marketing techniques to boost conversions in your business.

Marketing Psychology: How You Can Use Commitment and Consistency Principles To Increase Sales

Ashlee Brayfield — Thu, 05 Sep 2019 17:23:54 +0000

The best way to earn the loyalty of customers and prospects is to make them commit to something. Use these proven commitment and consistency strategies to retain current customers and win sales.

The Power of Blue in Small Business Branding and Design [10 Tips]

Katie Lundin — Mon, 17 Jun 2019 14:50:10 +0000

We look at the research behind the color blue and why some businesses should consider blue as a core color in their brand identity.