Marketing Psychology - Page 4 of 4

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Marketing Psychology

Master the techniques that let you
market effectively - from the inside out.

Design

The Psychology of Design: Why Your Business Must Understand How Design Influences Customer Behavior

Design can be an incredibly powerful tool when you understand how psychology influence’s people’s behavior.

Science has proven that people respond differently to shapes, colors, patterns, and other design elements. J..

Marketing

How Science Can Improve Your Marketing

Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost secrets of how and why people..

Marketing

How 21 Brands Use Color to Influence Customers

Color is everywhere, and the way we interpret it can be categorized into pretty clearly defined areas. Did you know that red can excite you while blue has been shown to soothe? Black breathes an air of sophistication, w..

Marketing

How to Use Science to Improve Your Marketing

Almost all supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination?

It’s possible, but a different exp..

Entrepreneurship

Fight of Flight: The Science Of Business Success and Failure

Is fight or flight a real choice or simply a response from our lizard brain? If it’s a real choice, which should an entrepreneur choose?

Marketing

What Influences People To Buy Products or Services? Top 10 Factors

Why do people buy one company’s products or services while ignoring the products or services of a competitor? What influences people’s purchasing decisions?

Some, like Clay Christensen, argue that customers “hire” pr..

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Marketing

Why You Should Not Ignore The Science Of Marketing

Supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination?

It’s possible, but a different explanation is..

Marketing

Marketing and Selling to Squirrels

Attention span is the amount of time a person (or animal) can concentrate on something without becoming distracted.

The attention span of a squirrel is one second. The attention span of a squirrel focusing on an acor..

Topics We Write About

Brand Identity

Cultivating a consistent, authentic brand never ends. But, we’ve gathered all the resources you need to do it right.

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Design

Good design is good business. Check out these actionable insights on graphic, web, print, product, and packaging design.

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Entrepreneurship

Leadership, inspiration, and business know-how. The actionable insight entrepreneurs need to succeed.

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Marketing

Reach more customers and expand your market with actionable tactics, strategies, insights, and resources.

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Small Business

Small businesses do it all with less. Our marketing tips, tools, and growth strategies will help you run your business better.

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Agencies

Marketing techniques, trends, tools, and more to help modern agencies grow and thrive.

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Nonprofits

Nonprofits must accomplish a lot, with less. Our tips, tools, and insights will help you launch and grow your nonprofit.

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Other

Musings on a variety of topics related to small businesses, startups, design, and marketing.

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The easiest way to get affordable, high‑quality custom logos, print design, web design & naming for your business.

Topics We Write About

Brand Identity

Brand Identity

Design

Design

Entrepreneurship

Entrepreneurship

Marketing

Marketing

Small Business

Small Business

Agencies

Agencies

Nonprofits

Nonprofits

Other

Other

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The easiest way to get affordable, high‑quality custom logos,
print design, web design & naming for your business.