{"id":40590,"date":"2022-05-26T14:33:10","date_gmt":"2022-05-26T19:33:10","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=40590"},"modified":"2025-11-10T19:03:56","modified_gmt":"2025-11-11T01:03:56","slug":"sms-marketing","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/sms-marketing\/","title":{"rendered":"SMS Marketing: The Ultimate Small Business Guide [2024]"},"content":{"rendered":"

\"woman<\/p>\n

Remarkably,\u00a046% of people spend around 5-6 hours per day<\/a>\u00a0on their phones.<\/p>\n

And they’re not spending their time exclusively on social media. By 2024, 85% of all e-commerce sales<\/a>\u00a0will be mobile.<\/p>\n

These days, multiple online brands and the rise of new communication channels make it challenging for small businesses to stand out. And if you’re starting a new business<\/a>, you’re facing an uphill battle to catch up with established companies.<\/p>\n

However, this doesn’t mean small business owners and marketers are helpless. But, to stand out and accelerate business growth, you must experiment with and embrace new marketing channels<\/a>.<\/p>\n

SMS marketing can help many small businesses.<\/p>\n

What is SMS marketing?<\/h2>
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SMS marketing sends campaigns, promotions, news, and updates to customers and prospects via text messages.<\/p>\n

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SMS (short message service) marketing is an underrated channel in marketing strategy. Still, its strength lies in its ability to engage target customers in a non-intrusive and more personalized manner.<\/p>\n

Over the past fifteen years, our team has helped thousands of entrepreneurs and small businesses build their visual brands and improve their marketing, including through SMS marketing campaigns. This guide shares the actionable insights, tips, best practices, and expertise we’ve developed after helping over one hundred thousand brands.<\/p>\n

If you want to expand your small business marketing strategies<\/a>, this is the ultimate small business guide to SMS marketing.<\/strong><\/p>\n

Ultimate Guide to SMS Marketing<\/h2>
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  1. Types of SMS marketing techniques<\/strong><\/a><\/li>\n
  2. Main Benefits of SMS marketing<\/strong><\/a><\/li>\n
  3. Five SMS marketing ideas for small businesses<\/strong><\/a><\/li>\n
  4. Six SMS marketing best practices<\/strong><\/a><\/li>\n<\/ol>\n

    <\/div><\/div>\n

    But first, what is SMS?<\/h2>\n

    SMS stands for short message service. It is also known as text messaging.<\/p>\n

    SMS messaging is a technique that uses texting to inform consumers about anything the small business wants them to know. This form of communication allows messages to be sent en masse<\/em>\u00a0to recipients who voluntarily provided their numbers.<\/p>\n

    SMS marketing can be a one-on-one text conversation between customers and customer service representatives or automated messages triggered by a customer’s action<\/a>. For instance, businesses looking to efficiently manage and text their mailing list<\/a> can leverage platforms designed for bulk messaging, ensuring messages reach their audience promptly and effectively.\u00a0For example, a business may send a text message with shipping confirmation<\/a> after a customer purchases.<\/span><\/p>\n

    Types of SMS marketing techniques<\/h2>\n

    Text campaigns<\/h3>\n

    Text or SMS campaigns are most commonly used for sales and promotions.<\/p>\n

    This tactic is used primarily because it is presumed that almost everyone has a mobile phone that they most likely check more than once daily. A study by Deloitte reveals that an average American checks their phone at least 46 times a day<\/a>, turning phones into effective SMS lead generation tools.<\/p>\n

    Small businesses can send information to a larger group of customers or prospects with a text or SMS campaign.<\/p>\n

    SMS messages and campaigns have\u00a0an average of 98% open and a response rate of 46%<\/a>! This comes as no surprise. SMS campaign messages have these high effectiveness rates because their format usually comes with a sense of urgency.<\/p>\n

    Text campaigns typically inform a customer about a limited-time offer. And should the customer be interested, they must act quickly and immediately.<\/p>\n

    Text campaigns have high success rates because of how people use mobile phones. A recent report found that 78% of consumers<\/a> say that checking, sending, and answering text messages<\/a> is the activity they do most on their smartphones. And almost 60% of texts are read within 1 to 3 minutes, whereas emails or regular mail could potentially never be opened.<\/p>\n

    Want a free brand review?<\/div>
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    Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div>
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