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There are so many ways to market your business<\/a> today that it can be hard to know where to start.<\/p>\n Content marketing, direct mail marketing, email marketing, influencer marketing, experiential marketing, social media marketing… These are only the tip of the iceberg. The\u00a0list goes on and on.<\/p>\n It’s not enough to market on different platforms. True success lies in integrating<\/em> your marketing strategies across platforms.<\/p>\n As Sreerenjini Menon explains<\/a>:<\/p>\n An integrated marketing strategy not only gives you more reach, it will help you to convey the message in a more effective way through multiple channels.<\/p><\/blockquote>\n So, how does one go about integrating marketing across platforms and channels?<\/p>\n The first (and most important) rule for creating an integrated online and offline marketing strategy is consistency<\/em>.<\/p>\n Your brand must represent itself consistently to build consumer recognition and trust. This is also vital to executing your brand strategy<\/a>.<\/p>\n Consistent messaging lets customers know your business and the message you’re sharing. As we wrote<\/a> previously:<\/p>\n Customers can\u2019t get to know (and trust) your business if they don\u2019t have the opportunity to experience your brand in a consistent manner. Here are some compelling ways that consistent branding ban strengthen your business:<\/p><\/blockquote>\n Easy brand recognition leads to positive associations.<\/strong><\/p><\/blockquote>\n<\/li>\n Consistency provides an advantage over the competition.<\/strong><\/p><\/blockquote>\n<\/li>\n Increased perceived value leads to higher sales.<\/strong><\/p><\/blockquote>\n<\/li>\n<\/ul>\n Inconsistent messaging never gets the chance to build familiarity. And it may create confusion about your brand’s identity.<\/p>\n Digital Republik (digital marketing experts) have strong feelings<\/a>\u00a0about this topic:<\/p>\n …don\u2019t say one thing on a billboard and another on your Facebook page, it will only annoy a customer. If someone sees that your company is giving him a 15% discount on website purchases on a nearby billboard but a 10% discount on the Facebook page, he is likely going to be a bit turned off. Whether it\u2019s pricing or brand messaging- consistency is key!<\/p><\/blockquote>\n Customers want an experience that they can depend on.<\/p>\n This means offering the same promotions across multiple channels.<\/p>\n It also means using consistent branding<\/a>, including your business name<\/a>,\u00a0company’s logo<\/a>, colors, and language, so that they can recognize your business regardless of the platform they find you on.<\/p>\n You’d be surprised how many companies have a business name that differs from their website or multiple logo variations that are inconsistent and unrecognizable across marketing channels.<\/p>\n The easiest way to blend your online and offline marketing is to be consistent across your platforms.<\/p>\nHere are 7 strategies to help you bridge the gap between your online and offline marketing efforts.<\/h2>\n
Keep your messaging consistent across all platforms<\/h2>\n
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