{"id":25258,"date":"2017-12-04T00:59:08","date_gmt":"2017-12-04T06:59:08","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=25258"},"modified":"2025-06-09T10:03:08","modified_gmt":"2025-06-09T15:03:08","slug":"chatbots-for-business","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/chatbots-for-business\/","title":{"rendered":"How Businesses Can Use Chatbots To Increase Profits"},"content":{"rendered":"

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We see an increasing number of companies, from small to big enterprises, deploying chatbots as part of their marketing<\/a>, lead generation, or customer service strategies<\/a>.<\/p>\n

Big companies leverage bots to handle tasks that used to be either done without help or weren\u2019t possible at all before chatbots were introduced.<\/p>\n

For example,\u00a0Capital One has a bot named \u201ceno\u201d<\/a> that helps customers manage their finances via text, and the Marriot hotel chain uses bots<\/a> to help customers<\/a> make service requests, book rooms, and do other tasks.<\/p>\n

If you’re working on a business plan<\/a> for a new business you plan to start<\/a>, consider how you will leverage chatbots as part of your marketing plan<\/a>.<\/p>\n

As we wrote in How Chatbots Can Help You Grow Revenue In Your Business<\/a>,<\/p>\n

True to their name, chatbots talk to you in fun, personable ways\u2013just like a real person.\u00a0Poncho<\/a>, for example, is a chatbot that lives in the\u00a0Viber<\/a>\u00a0chat service. It dispenses weather and commuting information in a snappy, irreverent voice, offering gems like \u201cI can\u2019t promise your commute won\u2019t suck, but forewarned is forearmed.\u201d By listening to a person\u2019s likes and dislikes, chatbots can inform your marketing strategy across all channels \u2013 from social media and email newsletters to print and radio ads.<\/p>\n

Chatbots aren\u2019t just clever apps that are fun to talk to. They are also valuable marketing tools that can help customers find relevant products or services. Customers demand fast, personalized service, and chatbots make answering these demands easier. \u00a0\u201cWe\u2019re trying to serve the customer in this more conversational way,\u201d Matthew Sueoka, VP of digital partnerships and development at American Express, said in\u00a0Adweek<\/a>.<\/p><\/blockquote>\n

Chatbots aren’t just useful for big businesses. Small businesses can take advantage of them, too, by harnessing the power of the ever-popular messaging app.<\/p>\n

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The explosive growth of time spent on messaging apps indicates that the time is right for chatbot adoption.<\/p><\/div>\n

Over 2.5 billion people <\/a>are using at least one chat-based app. The number of people communicating via chat is a beacon for companies who want to reach customers where they spend most of their time. Businesses are also increasingly using messaging platforms like the Telegram app<\/a> to deploy chatbots, offering real-time customer interactions in a secure and user-friendly environment.<\/p>\n