![\"brand](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/09131004\/brand-identity-grader-blog-cta-hero.png\")
<\/div>Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div>
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Americans are in love with the Internet.<\/p>\n
Recently, the Pew Research Center\u00a0revealed that 8-in-10 Americans shop online<\/a><\/strong>.<\/p>\n And 9-in-10 Americans are online<\/a><\/strong>\u00a0in some form.<\/p>\n Today’s youth doesn’t know a world without the internet, and even senior citizens are adopting technology faster than ever. (Pew research shows<\/a> that 67% of seniors are active online, and 42% own smartphones.)<\/p>\n Faced with numbers like these, there’s no question that your small business needs a website.<\/p>\n Even if you already have a website, is it optimized to convert people browsing into customers?<\/p>\n Your customers and prospects want to access your business on their timeline at their convenience.<\/p>\n And that’s the brilliance of a website. It’s your online brand ambassador day or night.<\/p>\n But it’s not enough for your website to just hang out on the great wide web, gathering pixel dust.<\/p>\n People may be in love with the Internet, but they’re also more savvy consumers than ever before.<\/p>\n It needs to be optimized to convert to get the most from your website.<\/p>\n Conversion optimization means getting your visitors to take actions you want them to take. Wikipedia explains<\/a>:<\/p>\n In internet marketing,\u00a0conversion optimization<\/strong>, or\u00a0conversion rate optimization (CRO)<\/strong>\u00a0is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO.<\/p><\/blockquote>\n Your conversion rate is\u00a0a simple formula:<\/p>\n <\/p>\n You define your goal(s) and then simply track visitors.<\/p>\n The average conversion rate<\/a> for websites that sell products and services is 1%-2%. But some websites do a phenomenal job converting visitors; their conversion rates can easily be 2x or 3x (or more!).<\/p>\n Why should you care about conversion rate optimization?<\/p>\n The answer is simple. Improving your conversion rate is the easiest way to increase revenues and profits for your business.<\/p>\n Let’s review each of these tactics so that you can implement them on your site.<\/p>\n But before we do that, here are a few words about website design pricing. Some business owners worry that the cost of website design<\/span><\/a> can be prohibitively high.<\/p>\n Many design companies and agencies indeed charge thousands of dollars for their services. But this isn’t universally true (crowdspring’s website design<\/span><\/a> projects start at just $899, including all fees).<\/p>\n And, importantly, conversion rate optimization will help you to make money. Most of the time, you have to spend some money to make more money.<\/p>\n Most people don’t like to work hard.<\/p>\n Let’s be honest; for some of us, encountering even a little resistance can derail our best intentions.<\/p>\n There is a vital business lesson in that nearly universal truth. If you want people to do anything, you must make it easy<\/em>.<\/p>\n In other words, you’ve got to reduce the friction.<\/p>\n![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/02\/27131308\/conversionrate-1.png\")
<\/p>\nHere are 13 proven ways to optimize your website to convert website visitors into customers:<\/h2>\n
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Decrease Friction<\/h2>\n