{"id":10544,"date":"2011-02-22T11:11:38","date_gmt":"2011-02-22T17:11:38","guid":{"rendered":"http:\/\/crowdspring.wpengine.com\/?p=10544"},"modified":"2026-02-15T23:18:34","modified_gmt":"2026-02-16T05:18:34","slug":"merchant-account-small-business","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/merchant-account-small-business\/","title":{"rendered":"How To Get The Best Merchant Account For Your Small Business"},"content":{"rendered":"
My back was against the wall\u2014he knew everything, and I knew nothing. Given the timetable and location, I could not verify his assessment independently. After a short discussion, he quoted me around $1,500 for repairs. Feeling uneasy, I paid the tow truck driver $150 to take my car to a shop 20 miles away.<\/p>\n I relay this story because the situation correctly represents the buying process of merchant services. The credit card processing industry is inherently complex; vendors use their information advantage for their benefit. The industry is notorious for its trickery and purposeful deception.<\/p>\n Today, however, is your lucky day because I will help you become an informed buyer of merchant services or at least make you dangerous.<\/p>\n Find a good fit for your needs<\/strong><\/p>\n It\u2019s worthwhile to invest adequate time upfront to find the right merchant provider<\/a>.\u00a0 Too often see, merchants make rash decisions based on advertised fees (which are typically misleading). Too many unknowns, even for those with previous payment experience, could cause serious problems.<\/p>\n To accept credit card payments, you\u2019ll at least need a merchant account and payment gateway.<\/a> The merchant account, which is not a bank account, requires approval through an underwriting process.\u00a0 The payment gateway is the software that communicates with the financial institutions issuing the cards you accept.\u00a0\u00a0You may also need recurring billing<\/a>, remote credit card storage, and unique solutions for Payment Card Industry (PCI) compliance. Some providers package all these services in a bundle. In contrast, others only offer one or two, requiring you to assemble your vendors, maintain multiple relationships, and potentially manage the relationships between your vendors (in this situation, good vendor contract management<\/a> is essential). If you can find a vendor that can offer you a bundled solution, take it; otherwise, try to limit yourself to two or three providers who already have working relationships with one another.<\/p>\n Get the truth, the whole truth, and nothing but the truth about your fees<\/strong><\/p>\n Once you have narrowed your options, then analyze the price. It\u2019s not uncommon to receive a quote of 1.99% and $.20 to process an online transaction, but that\u2019s akin to me offering you a long-distance calling plan of $.05 per minute, with fine print that clarifies calls outside your regional calling area will be $.10.<\/p>\n Press prospective vendors to disclose all fees. Specifically, to get the conversation started and signal to them that you know what you’re talking about, ask about:<\/p>\n These are only a few potential fees, so get a complete list and ask them to explain when they\u2019ll be charged. Pricing is just one factor to consider, and you shouldn\u2019t choose your vendor based on the lowest price. I\u2019d recommend that you aim for a fair and reasonable price but don\u2019t make it your central focus, as it typically creates blind spots that create bigger problems down the road.<\/p>\n Find out about the API and technical specifications<\/strong><\/p>\n If you aren’t a developer, it’s important to involve your technical team to assess the APIs offered by different providers. There can be significant variations in the features and capabilities of these APIs. By conducting thorough API<\/a> testing, your team can better understand the processes, best practices, and tools required for successful implementation. This step is crucial for ensuring that the chosen API effectively meets your project’s needs.<\/p>\n Questions you should ask to get the conversation started:<\/p>\n By keeping on top of the technical side of your investigation, you will ensure that your development time goes as quickly and smoothly as possible and know that you\u2019re setting your team up with the best tools to build a robust and reliable integration.<\/p>\n Get exceptional customer service<\/strong><\/p>\n This is an important decision variable because accepting payments and making money on time is vital to your business. You want a vendor that provides human (people who care) support and can help you through all the complexities in the industry.\u00a0 The difference between providers is substantial, ranging from impossible to contact to unhelpful call centers<\/a>. I\u2019d also suggest you ask their customers, not them, to find this out.<\/p>\n You\u2019ll want to know if you can get a human on the phone, the average email response time, and the competency of those on the front lines. Escalating to competence can be very challenging.<\/p>\n Avoid getting locked in<\/strong><\/p>\n Make sure you can transfer stored credit card data. Most providers will hold your stored credit card data hostage. That means that if you store 20,000 credit cards with them and you ever want to switch providers, you\u2019ll have to ask those 20,000 customers to re-enter their information, which will cost you a lot of money in attrition. Unfortunately, this is how many vendors keep you from switching to another provider. We created the Credit Card Data Portability Initiative<\/a> to help solve this industry problem.<\/p>\n Also, be wary of a contract or penalties. If a vendor wants more than a 2-3 year agreement and a few hundred dollars for a cancellation fee, they want too much. I\u2019d recommend avoiding a contract or any cancellation fees because the vendor is essentially penalizing the merchant for their poor service and bad solution. Find a vendor willing to work with you on problems rather than use these other techniques to keep you from switching your business to another provider.<\/p>\n The time you invest upfront to make the right decision will pay large dividends for years. Choose wisely!<\/p>\n image credit: Andres Rueda<\/a><\/em><\/p>\n Bryan Johnson is the CEO of Braintree, a Web 2.0 payments company<\/a> based out of\u00a0Chicago. If your small business or startup wants to process credit cards, take a look and see why other companies like Braintree<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" A few years ago, one Saturday afternoon, my car broke down in the middle of Chicago. Stranded\u2014and unwilling to leave my car parked on an expressway overnight\u2014I had the car towed to the only shop still open for the day. The homemade sign hanging on for dear life above the front door as I walked in told me the place was shady\u2014I knew I was about to be taken. A mechanic looked under the hood and told me that the {something} was broken and that {something, something, and something} would have to be repaired. My back was against the wall\u2014he knew everything, and I knew nothing. Given the timetable and location, I could not verify his assessment independently. After a short discussion, he quoted me around $1,500 for repairs. Feeling uneasy, I paid the tow truck driver $150 to take my car to a shop 20 miles away. I relay this story because the situation correctly represents the buying process of merchant services. The credit card processing industry is inherently complex; vendors use their information advantage for their benefit. The industry is notorious for its trickery and purposeful deception. Today, however, is your lucky day because I will help you become an informed buyer of merchant services or at least make you dangerous. Find a good fit for your needs It\u2019s worthwhile to invest adequate time upfront to find the right merchant provider.\u00a0 Too often see, merchants make rash decisions based on advertised fees (which are typically misleading). Too many unknowns, even for those with previous payment experience, could cause serious problems. To accept credit card payments, you\u2019ll at least need a merchant account and payment gateway. The merchant account, which is not a bank account, requires approval through an underwriting process.\u00a0 The payment gateway is the software that communicates with the financial institutions issuing the cards you accept.\u00a0\u00a0You may also need recurring billing, remote credit card storage, and unique solutions for Payment Card Industry (PCI) compliance. Some providers package all these services in a bundle. In contrast, others only offer one or two, requiring you to assemble your vendors, maintain multiple relationships, and potentially manage the relationships between your vendors (in this situation, good vendor contract management is essential). If you can find a vendor that can offer you a bundled solution, take it; otherwise, try to limit yourself to two or three providers who already have working relationships with one another. Get the truth, the whole truth, and nothing but the truth about your fees Once you have narrowed your options, then analyze the price. It\u2019s not uncommon to receive a quote of 1.99% and $.20 to process an online transaction, but that\u2019s akin to me offering you a long-distance calling plan of $.05 per minute, with fine print that clarifies calls outside your regional calling area will be $.10. Press prospective vendors to disclose all fees. Specifically, to get the conversation started and signal to them that you know what you’re talking about, ask about: Rates for..<\/p>\n","protected":false},"author":1,"featured_media":10547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1666],"tags":[],"class_list":["post-10544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business"],"yoast_head":"\n
<\/a>A few years ago, one Saturday afternoon, my car broke down in the middle of Chicago. Stranded\u2014and unwilling to leave my car parked on an expressway overnight\u2014I had the car towed to the only shop still open for the day. The homemade sign hanging on for dear life above the front door as I walked in told me the place was shady\u2014I knew<\/em> I was about to be taken. A mechanic looked under the hood and told me that the {something} was broken and that {something, something, and something} would have to be repaired.<\/p>\n\n
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