Web Design

10 Ways to Drive Traffic to Your Small Business Website

Mary Kyamko — Sun, 26 Feb 2023 19:16:50 +0000

Will your business idea succeed? Take our quiz - completely confidential and free! Running a small business website is challenging. You must have a good design, create engaging content, optimize and maintain it, and more. But driving traffic is the most important aspect of your website’s success. It can be difficult, especially if you don’t have the budget to run large marketing campaigns. And it’s natural to expect a good return on investment from your website. After all, you have spent resources to establish it to make your business more successful. Thankfully, the web is a vast land of possibilities. If you know how to navigate it, create and find opportunities, and leverage available resources, you can drive organic traffic to your website. Over the past fifteen years, our team has helped thousands of entrepreneurs and small businesses build and optimize their small business websites. We’ve keynoted numerous conferences and webinars on optimization and frequently write and talk about optimization and conversion strategies on our blog and at conferences. This guide shares the actionable insights, tips, best practices, and expertise we’ve developed after helping over one hundred thousand brands. 1. Create quality content Offer more than just your products or services – invest in creating high-quality content that adds value to people’s lives. Engaging content helps you rank higher on search engines like Google and Bing. You don’t want to be just any other small business looking to make a sale. You need to give people another reason to keep returning to your website. One way is to offer resources that can educate, such as: Blogs Newsletters Webinars Case studies Quality images and engaging videos Whitepaper and more Providing engaging content also allows you to show off your expertise on subjects belonging to your niche. This can help you build credibility and foster long-term relationships with your audience. Essential Branding Toolkit for EntrepreneursBuild a stronger brand with our free guides. Get actionable insights to define your brand’s unique voice, understand your market, and stand out to customers. The guides are concise, actionable, practical, and tailored for the busy entrepreneur. The Ultimate Branding Checklist Crafting Your Unique Value Proposition Build Your Brand Pillars Worksheet Market Research Kit

The Ultimate Guide to Creating A Successful Landing Page for Your Business [Tips + Examples]

Mary Kyamko — Thu, 08 Dec 2022 17:05:25 +0000

Learn how to create powerful landing pages that improve the ROI of your next marketing campaign. Get best practices, tips, and examples.

10 Essential Elements of Modern Web Design (and Web Design Trends You Should Know)

Rizza DC — Thu, 10 Nov 2022 18:24:21 +0000

Whether creating a new website or refreshing an old one, learn about elements of modern web design and how to increase conversions.

5 Nonprofit Donation Page Best Practices That Boost Conversions

De’Yonté Wilkinson — Wed, 29 Jun 2022 00:31:41 +0000

A donation page can drive donations or be enough to push donors away. Read this guide to learn 5 web design best practices for your online donation page.

10 eCommerce Website Best Practices

Mary Kyamko — Fri, 20 May 2022 15:30:40 +0000

eCommerce best practice tips: 1. create a good first impression, 2. build trust, 3. showcase your products, 4. build a community, and more.

Brand Fonts: A Guide to Choosing Fonts for Your Business

Amanda Bowman — Wed, 04 May 2022 15:54:32 +0000

When building your brand identity, your brand fonts help tell your story. Here's how to pick the right fonts for your business.

How to Choose Brand Colors and What Color Says About Your Business

Amanda Bowman — Tue, 03 May 2022 15:03:32 +0000

Color has a deep and subconscious effect on consumer behavior. How you use brand colors in your business can affect whether you succeed or fail.

11 Biggest Web Design Trends for 2022

Mary Kyamko — Thu, 06 Jan 2022 18:53:57 +0000

Your website must reflect your brand, and be memorable, unique, and usable. Discover the 11 biggest and hottest web design trends for 2022.

Psychology in eCommerce Web Design: How to Increase Sales

Katie Lundin — Tue, 02 Nov 2021 17:28:08 +0000

Have you optimized your eCommerce website for psychology? Use these three powerful psychological principles to increase sales.

5 Proven SEO Tips That Will Improve Your Website

Katie Lundin — Tue, 03 Aug 2021 21:01:21 +0000

Keep these five insights in mind when designing your website and you could soon start seeing your site and content rank higher in the SERPs.

The Psychology of Design: Win Customers with Reassuring Design

Katie Lundin — Tue, 02 Feb 2021 21:19:46 +0000

Inspire comfort in your brand and confidence in your products or services by following these 8 design tips.

10 biggest web design trends for 2021

Ross Kimbarovsky — Tue, 26 Jan 2021 00:46:52 +0000

Your website must reflect your brand, and be memorable, unique, and usable. Discover the 10 biggest and hottest web design trends for 2021.

Branding Your Side Hustle to Build a Strong Brand

Katie Lundin — Mon, 23 Nov 2020 19:22:36 +0000

A look at the branding elements you need to get your side hustle off the ground to create a strong brand and successful business.

6 Proven Tips to Help Your Beauty Website Win More Customers

Katie Lundin — Wed, 02 Sep 2020 16:47:00 +0000

It's time to take a good hard look at your beauty website - and give it a make-over. Learn how to create a credible, trustworthy website for your beauty business.

How to Start an eCommerce Business: A Step-by-Step Guide To Take Your Business Online [2024]

Katie Lundin — Tue, 09 Jun 2020 18:42:02 +0000

Want to learn how to start an ecommerce business? We’re sharing a complete guide for launching a successful ecommerce store.

8 Proven Ways to Inspire Trust and Credibility with Your Healthcare Website

Katie Lundin — Tue, 12 May 2020 18:53:13 +0000

If you're in the healthcare industry, you know it's important to cultivate trust. Here are 8 tips for making your healthcare website design more credible and trustworthy.

The 8 Biggest Web Design Trends of 2020

Katie Lundin — Fri, 31 Jan 2020 17:14:12 +0000

Here are the most popular web design trends and styles of 2020.

Restaurant Branding: The Definitive Guide

Katie Lundin — Tue, 10 Dec 2019 18:08:07 +0000

This restaurant branding guide will help you create and strengthen your branding to help you create a great user experience for your restaurant brand.

How Brand Consistency Can Help You Put Competitors In Your Rearview Mirror

Katie Lundin — Mon, 02 Dec 2019 16:55:23 +0000

Consistent branding is essential to building a strong and sustainable business. We examine how you can create consistent branding.

Branding a Ghost Kitchen: How to Build Credibility for an Invisible Restaurant

Katie Lundin — Tue, 26 Nov 2019 18:56:57 +0000

Here are 5 design and branding tips for developing a successful virtual restaurant, ghost kitchen or cloud kitchen.

5 Important Website Design Features Your eCommerce Site Must Have To Succeed

Katie Lundin — Tue, 27 Aug 2019 19:19:11 +0000

Ecommerce websites need to play by a different set of rules than your average website. So, if you want to fully realize your ecommerce business's potential, focus on these 5 web design features.

13 Important Branding Lessons from the Top 4 E-Commerce Giants

Katie Lundin — Mon, 22 Jul 2019 15:41:10 +0000

Here are 13 actionable lessons from the top 4 Ecommerce giants that can help businesses in any industry to grow faster.

How to Create A Business Website in 6 Easy Steps

Katie Lundin — Tue, 16 Jul 2019 17:24:48 +0000

Whether you're starting a new business or growing an existing business, you need a website. This is an easy step-by-step guide to help you create a professional business website.

The Power of Blue in Small Business Branding and Design [10 Tips]

Katie Lundin — Mon, 17 Jun 2019 14:50:10 +0000

We look at the research behind the color blue and why some businesses should consider blue as a core color in their brand identity.

20 Most Influential Graphic Design Companies From Around the World

Amanda Bowman — Mon, 04 Feb 2019 16:07:12 +0000

At least twenty graphic design firms from around the world have proven to be the best in their field, with gorgeous portfolios filled with impressive clients and prominent design campaigns. These are the design firms that clients with virtually unlimited budgets turn to when they need a brand identity, packaging design, or help with other types of design.