{"id":41116,"date":"2022-09-08T12:22:56","date_gmt":"2022-09-08T17:22:56","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=41116"},"modified":"2025-02-02T23:58:22","modified_gmt":"2025-02-03T05:58:22","slug":"shopping-cart-abandonment","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/shopping-cart-abandonment\/","title":{"rendered":"25 Reasons Why Customers Abandon Their Shopping Carts and Techniques to Reduce Cart Abandonment"},"content":{"rendered":"

\"Woman<\/p>\n

The average cart abandonment rate across e-commerce retailers ranges from 55% to 80%<\/a>.<\/p>\n

This is a big deal. Industry reports<\/a> show that shopping<\/strong> cart abandonment causes eCommerce stores<\/a> <\/strong>to lose $18 billion in sales revenue annually<\/strong>.<\/p>\n

What is shopping cart abandonment?<\/h2>
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Shopping cart abandonment occurs when a potential customer starts purchasing but quits before completing an online purchase. Items added to a shopping cart but not purchased are considered abandoned.<\/p>\n

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While high shipping costs are the biggest reason consumers abandon carts, other factors also contribute to cart abandonment.<\/p>\n

As a business owner or marketer, you must be familiar with the other reasons for cart abandonment and ways to reduce shopping cart abandonment and increase conversions on your website<\/a>.<\/p>\n

Here are 25 reasons customers abandon their online shopping carts and techniques to reduce shopping cart abandonment.<\/p>\n

Reason #1: When people have to create a new account<\/h2>\n

First-time customers expect a smooth checkout process<\/a>. Asking them to create an account can create friction.<\/p>\n

Time-consuming fields, such as birthdays and phone numbers, are unnecessary for online purchases. Shoppers may find it frustrating to provide all that information for a single purchase. Requiring unnecessary information is responsible for almost a quarter (24%) of cart abandonment<\/a>.<\/p>\n

Even if this doesn’t negatively impact the visitors’ buying experience, potential customers often lose interest when forced to go the extra mile.<\/p>\n

This is especially important if you start a new business<\/a>. Study your top competitors to understand how they handle shopping carts. Their years of experience should help you quickly optimize your process.<\/p>\n

Solution:\u00a0<\/strong>Offer guest checkout (without registration) or Google or Facebook login options.<\/p>\n

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