{"id":38808,"date":"2021-08-24T14:40:01","date_gmt":"2021-08-24T19:40:01","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=38808"},"modified":"2023-08-23T10:37:37","modified_gmt":"2023-08-23T15:37:37","slug":"backlinks-seo-small-business","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/backlinks-seo-small-business\/","title":{"rendered":"6 Surefire Ways to Get Backlinks for Your Business Website"},"content":{"rendered":"

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As a small business owner, it is important to ensure that your company ranks highly in search engines like Google.<\/p>\n

This is especially important when starting a new business<\/a>.\u00a0If your business doesn\u2019t show up on the first page of results when someone looks up the products or services you offer, you can lose their business to your competitors who rank higher than you! And these lost sales can cause your business not to reach its full potential in the market.<\/p>\n

Success in search depends on several factors. For example, good website design can help you rank higher in search engines<\/a>. Take a look at the small business guide to SEO<\/a> for a deep dive into these factors.<\/p>\n

But, at the end of the day, the\u00a0one tried-and-true way to get your company to rank higher in search engines is by getting other websites to link to your website domain, i.e., gaining backlinks.<\/p>\n

The more backlinks your company\u2019s website has from other strong, established websites, the higher it will rank.<\/p>\n

Here are six surefire ways to get more backlinks to your company website.<\/h2>\n

1. Simply ask<\/h3>\n

Do you have a blog that features articles about hot topics in your industry?<\/p>\n

For example, do you own a law practice and regularly publish blog posts about litigation? Search for one of your latest blog topics and see what blogs and news websites covered that particular topic in the past.<\/p>\n

Then reach out to the articles\u2019 editors to see if they might be interested in linking to your article that contains updated information. You may be surprised about how many editors want to feature the newer info.<\/p>\n

2. Provide exclusive articles & follow-up commentary for media publications<\/h3>\n

One proven way to get backlinks is by writing exclusive expert articles pitched to online media outlets in your industry. This can be a useful tactic as part of your brand strategy<\/a>.<\/p>\n

For example, if you own a financial services firm, you can write expert articles about budgeting or retirement to be pitched to online news outlets in your business sector or other blogs that cover such topics.<\/p>\n

Or, if you work for a marketing agency, you can write articles about social media promotion for the best small business marketing blogs<\/a>.<\/p>\n

You can let the editors know that they can run your articles as long as they link to your domain in the body of the article or the author bio.<\/p>\n

In addition, search your industry in Google News to see what news outlets are covering hot topics. Then, write up and pitch some follow-up expert commentary to the editors of recent news articles. They may end up including your insight (and linking to your business\u2019s domain) in follow-up stories they do.<\/p>\n

Not only will this help build your domain\u2019s backlink profile, but also it will strengthen your position as a thought leader in your industry.<\/p>\n

3. Run a sweepstakes<\/h3>\n

Don\u2019t you love entering contests?<\/p>\n

Consider running one on your business website.<\/p>\n

Select a great prize, feature the contest on your homepage (or create a separate page for it on your website), and promote.<\/p>\n

This is a fantastic way to get backlinks for your domain, as there are many giveaway directory websites out there that you can submit your sweepstakes to for a possible feature.<\/p>\n

You can also reach out to online industry publications to see if they might be interested in featuring your sweepstakes. And, don\u2019t forget to promote your sweepstakes on your social media channels.<\/p>\n

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