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No matter your industry or niche, you will always have competition.<\/p>\n
How does your business stand out in a noisy marketplace?<\/p>\n
Effective marketing is often the difference between success and failure.<\/p>\n
Marketing encompasses every communication your business has with your customers and target audience.<\/p>\n
Visual marketing<\/a> is becoming more important because it offers rich storytelling and people process and remember visuals better than words<\/a>.<\/p>\n In fact, visual marketing is one way you can grow your business faster, as we wrote in Growth Hacking: How To Grow Your Small Business Faster<\/a>:<\/p>\n Social media is a natural platform for executing growth hacks.\u00a0 Every content marketer dreams of their content \u201cgoing viral.\u201d<\/p>\n And visual content has a stronger likelihood of going viral than text-based content.<\/p>\n Data from BuzzSumo confirms this fact. Their study\u00a0revealed<\/a>\u00a0that social media content featuring images consistently performs better than text-only content. They also discovered that\u00a0infographics<\/a>\u00a0are the most shared form of content, beating out even listicles and video.<\/p>\n Humans are visually-oriented creatures. Make this work to your advantage.<\/p><\/blockquote>\n Smart businesses leverage custom illustrations<\/a> in their marketing strategy.<\/p>\n Illustrations are typically playful graphics that can\u00a0help your business appear friendly and communicate a message more organically.<\/p>\n Illustrations can persuade, inform and influence your customers and prospects. They can enhance your brand messaging and can help your business express emotion.<\/p>\n Let’s take a look at ways that smart businesses use illustration to boost their marketing.<\/p>\n Businesses use illustrations in many different ways.<\/p>\n Most commonly, a business will use an illustration on their website or in an email message.<\/p>\n For example, Consonance Ltd, a financial services company, used an illustration to model statistical distribution and probability<\/a>.<\/p>\n They wanted to use a fun character to demonstrate complex mathematical and financial concepts in their presentations and emails.<\/p>\n illustrated by PaoloRezzani on crowdspring<\/a><\/p><\/div>\n Their goal was to find a funny way to show a serious concept: out of control financial distribution. They nicknamed it “The Thrashing Tail”.<\/p>\n Even though the message itself was directed at other professionals in the finance industry, the comedy and playfulness is still a great way to make the topic lighter and easier to talk about. Especially since the goal is to use the illustration in presentations, it’s a great way to keep an audience’s attention by making boring slides branded and interesting.<\/p>\n Of course, presentations and emails aren’t the only way that companies use illustrations.<\/p>\n Illustrations can often be seen as help icons on websites, in different graphics that a company uses throughout their website and product design, and on packaging design<\/a>.<\/p>\n In fact, custom illustrations are often seen in modern packaging design trends<\/a>.<\/p>\n Illustrations can also help emphasize key messages on your website.<\/p>\n If you look at the crowdspring<\/a> site, for example, you’ll see we generously use illustrations on our marketing pages (often showcasing the terrific work of the many talented illustrators who work on crowdspring).<\/p>\n Take the landing page promoting our custom logo design<\/a>\u00a0projects. There are many terrific examples of custom design logos on that page, but we also use fun illustrations to underscore the key messages we’re trying to convey. For example: To underscore the emotions someone may go through when seeing a beautiful design, we use another fun illustration to underscore that crowdspring’s clients will get a design their<\/span><\/strong> customers will love:<\/p>\n We shared six other great examples in 6 Companies Using Illustration to Create a More Personal Brand<\/a>.<\/p>\n Susan Kare<\/a>, a renowned graphic designer and illustrator who designed many of Apple’s most iconic buttons and symbols, believes that there are no boundaries in terms of using illustrations.\u00a0“In design, there is not one right answer, there’s a range,” says<\/a> Kare.<\/p>\nHow Businesses Use Illustrations<\/h2>\n
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<\/a><\/p>\nWant a free brand review?<\/div><\/div>Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div>\n