![\"CBD](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/08\/18135307\/pexels-nataliya-vaitkevich-7852674.jpg\")
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Sales of cannabidiol, known by its acronym CBD, have exploded in the past three years<\/a>. Projections show that CBD will be a $7.8 billion industry<\/a> in 2022.<\/p>\n Among other interesting metrics:<\/p>\n As CBD’s growth continues, competition will intensify. You’ll need to look for ways to boost sales and build your brand equity<\/a> to win.<\/p>\n CBD is a common name for cannabidiol, a popular natural substance used to help alleviate many conditions. CBD is commonly added to tinctures, edible foods like gummies, oils, and body products like balms and lotions. But unlike THC (tetrahydrocannabinol), the primary mind-altering substance in cannabis, CBD is non-psychotropic. As a result, it's safer and more popular with a broader audience. CBD can be extracted from hemp and marijuana plants.<\/p>\n <\/div> Growing a CBD business isn’t solely about selling products; it’s about building relationships with your customers<\/a> and encouraging them to become lifelong customers.<\/p>\n<\/div>\n Here are 17 actionable strategies to help you succeed and boost your CBD store’s conversion rates<\/a>:<\/p>\n Most CBD customers place a high value on loyalty<\/a>. You will likely have recurring customers if they like your products and your business.<\/p>\n The CBD space may have the highest opportunity to capitalize on retention marketing. While most eCommerce stores<\/a> average 2.1 orders per customer, CBD stores average 3.7 orders per customer.<\/p>\n In other words, when you are in the CBD industry<\/a>, you can expect at least three sales from each customer.<\/p>\n That said, you can take advantage of this particular\u00a0consumer behavior<\/a>\u00a0by following these three retention strategies:<\/p>\n Build a stronger brand with our free guides. Get actionable insights to define your brand\u2019s unique voice, understand your market, and stand out to customers. The guides are concise, actionable, practical, and tailored for the busy entrepreneur.<\/p> Build a stronger brand with our free guides. Get actionable insights to define your brand\u2019s unique voice, understand your market, and stand out to customers. The guides are concise, actionable, practical, and tailored for the busy entrepreneur.<\/p> Build a stronger brand with our free guides. Get actionable insights to define your brand\u2019s unique voice, understand your market, and stand out to customers. The guides are concise, actionable, practical, and tailored for the busy entrepreneur.<\/p> Search Google for CBD, and you’ll likely find existing products for almost anything and everything – creams, ointments, chewies, hemp clothing, accessories, and almost anything else you can imagine.<\/p>\n But when it comes to your CBD business, you decide what you want to sell. You can focus on the “classics” or sell CBD products that have become more popular in recent years. You can better define your niche when you break products into broader categories.<\/p>\n Some of the most popular categories include:<\/p>\n CBD products also come in various types, and these are typically based on how they are absorbed and ingested, namely:<\/p>\n Every country has laws regarding CBD, and if you plan to ship internationally, make sure you are familiarizing yourself with every country’s law.<\/p>\n In some countries, selling products with any hint of THC is prohibited, and many countries have specific labeling requirements.<\/p>\n Here are a few simple steps to follow:<\/p>\n The most significant aspect of your online business is your product’s value proposition<\/a>. To market your CBD business effectively, you must demonstrate the unique value you can provide your customers.<\/p>\n Understanding how CBD oil is made can also help you tailor your product offerings to meet consumer expectations and better communicate the purity and quality of your products to your customers.<\/p>\n For example, GoldenMonk, an online CBD vendor, highlights its top three value propositions (on the right-hand side of the image) on its product page:<\/p>\n These three propositions promise convenience, value-for-money, and perks\/rewards; offerings that resonate and are relevant to many consumers.<\/p>\n According to\u00a0a National Center for Biotechnology Information study, 62% of consumers<\/a> use CBD to treat medical conditions such as anxiety, pain, depression, or insomnia.<\/p>\n Another study\u00a0found that 68% of CBD consumers<\/a> use sublingual products (CBD oil). Inhalation products (vape pens) ingestible products (gummies, capsules, chocolate bars), and topicals (creams, lotions, masks, shampoos) were less popular.<\/p>\n Both studies illustrate customer types and the need for diversity within the CBD industry. To leverage this phenomenon, use dynamic banners to hyper-personalize the welcome experience.<\/p>\n For your customers, adjusting the buying experience<\/a> based on their needs and interests shows that you have made an effort to understand them and are, therefore, worthy of their time and money.<\/p>\n Consumers are always looking for faster ways to find information. Leverage this behavior<\/a> using one of the most dynamic media available: videos.<\/p>\n Why? Videos allow you to raise brand awareness<\/a> in a creative and highly engaging manner.<\/p>\n For an industry as niche as CBD, you can expect to invest in a lot of education and explanation targeted toward current and potential customers.<\/p>\n A popup is a simple and quick way to capture your visitors’ attention for your marketing campaigns<\/a>.<\/p>\n Visitors, however, sometimes ignore them and leave without completing the actions you set out for them.<\/p>\n To keep your customers engaged, you must customize your popups based on how your customers move through the marketing funnel<\/a>.<\/p>\n For example:<\/p>\n A direct lead capture<\/a> with a preference request would benefit customers at the top of the funnel. You could even offer a sweet discount to the recipient via a gamified popup like the example below.<\/p>\n A previously disengaged or undecided browser who participates and wins is motivated to spend or use the prize and is now more likely to convert.<\/p>\n Product discovery is best made in the middle of the funnel, which involves introducing the entire range of products based on the customer’s interests. For example, you could feature a product carousel with sleep solutions.<\/p>\n It may also be a good idea to include a simple sales promotion. Customers who are skeptical about the product or pricing will be more receptive to your offer.<\/p>\n It would be best for the bottom of the funnel to show customers that the product is of high quality, instilling trust in the brand<\/a> by providing a popup that assures the customer that the item is of high quality.<\/p>\n Email has become the primary method of communication. Using mail workflows<\/a> is the easiest way to develop seamless sales funnels.<\/p>\n The email workflow is the driving force behind email marketing. Using a well-defined process, your email marketing can become an effective channel to drive engagement and boost conversions.<\/p>\n Typically, CBD businesses run three workflows: welcome series (welcoming new visitors and customers), Cart Recovery (trying to convert a browser that added an item to their cart to a purchaser), and Browse Recovery (trying to convert someone browsing your site into a purchaser). Using these three workflows in advanced email campaigns could help increase conversion rates.<\/p>\n You would also be able to track your email campaigns to nurture leads and use data insights to help increase traffic<\/a> through organic search<\/a> and direct marketing<\/a>.<\/p>\n One benefit of CBD is that its products can become a part of a lifestyle. In other words, if your customers like your products, they are likelier to stick with your brand and regularly stock up on their supplies when they run out of them.<\/p>\n This opens up an excellent opportunity to send out well-timed replenishment emails. The average customer restocks their supply every two months. So, by keeping an eye on trends and listening to your customer’s needs, you can be around the next time they need to stock up.<\/p>\n CBD eCommerce brands cater to at least two or three types of audiences or use cases: pets, insomniacs, people who suffer from anxiety, or even recreational users.<\/p>\n The key to connecting with each of these audiences is to provide value that is relevant to them. Lead magnets, such as eBooks, free consultations, or samples, can go a long way in these cases.<\/p>\n For your CBD marketing strategy to be successful, you need original and creative lead magnets. You send These things to your audience to collect their information and direct them down the sales funnel.<\/p>\n On the left is an excellent example of an interesting lead magnet from NAILPRO.<\/p>\n Online marketplaces are integral to eCommerce. Using marketplaces in the CBD world is especially beneficial because they allow you to expand your reach online. Marketplaces can boost your marketing if you’re looking to generate leads, sell more products, or find new customers.<\/p>\n Verda is a good example. Verda is an industry leader who helps set up marketplaces for CBD brands, curating a complete collection of stores and delivery affiliates, and bridging the gap between digital and physical stores.<\/p>\n Another example is Namaste Technologies, or Lifeist, a disruptive wellness platform that uses its position to increase CBD awareness in North America, Australia, and Europe.<\/p>\n Marketplaces like Weedmaps, Leafly, Vana, and Kushy help you connect with new audiences and existing customers. In addition, they allow vendors to collect email addresses and online reviews. You can increase your conversion rate by taking advantage of these benefits, and you can also strengthen your brand’s reputation<\/a>.<\/p>\n CBD users prefer dispensaries for several reasons. Their home-like atmosphere allows consumers to learn about their products, talk with salespeople, and build trust.<\/p>\n While a CBD eCommerce store offers an excellent opportunity to take these advantages online, recreating the dispensary experience is equally important.<\/p>\n The success of any CBD business depends on providing a customer-centric experience.<\/p>\n A custom storefront that draws on the dispensary experience might be the best way to accomplish this. Building a bespoke virtual storefront for your brand can help add a home-like quality that is beloved by the CBD community.<\/p>\n You can’t help but be impressed by Charlotte’s Web storefront, which offers more and more as you scroll.<\/p>\n The site opens with two great banners, leads to the Featured Categories, has videos, articles, and testimonials easily accessible, and has a chatbot for visitors to contact.<\/p>\n When it comes to lifestyle CBD products, delivery timelines are crucial. The last thing you want is for someone to miss their dose because your delivery partner is running into delays.<\/p>\n Unfortunately, you’ll have to jump through some hoops when shipping CBD. Finding a long-term delivery partner compatible with your business will pay off over time.<\/p>\n There are several requirements CBD delivery partners look for, including:<\/p>\n Due to the black-and-white nature of the game, you might want to double-check all your partners’ documentation to ensure that all is clear. Stick with well-known and trusted delivery partners, such as USPS, UPS, and DHL.<\/p>\n Social proof<\/a> goes a long way in the CBD space, where quality and trust are everything. Besides building trust in the brand, social proof also builds trust in the industry.<\/p>\n This can be accomplished in many ways:<\/p>\n Each of these strategies builds credibility for the brand, the product, and the industry. Additionally, they increase traffic and visibility for the brand and can help drive conversions.<\/p>\n CBD and animal care are a combination that excites most people.<\/p>\n With the growing pet population, more people seek ways to keep their beloved pets healthy and happy.<\/p>\n CBD is a natural and effective way to treat pets without using harmful drugs or procedures.<\/p>\n A large percentage of eCommerce CBD markets are attributed to pets. An increasing number of pet parents are seeking CBD products to aid in treating their pets’ health issues.<\/p>\n In the United States, hemp-based CBD\u00a0pet products account for 3-5% of CBD sales<\/a>. For those interested in exploring this trend further, pet CBD market statistics<\/a> offer a comprehensive look at the growing demand and sales figures.<\/p>\n Affiliate marketing<\/a> is one of the most important avenues to promote CBD. Instagram influencers make up a large portion of that.<\/p>\n By using Instagram<\/a> influencer marketing, you can boost your brand’s visibility, gain followers, and improve customer service.<\/p>\n This is even more pertinent in the CBD space, where digital advertising holds too many grey areas and people are still skeptical about the use and effectiveness of CBD products.<\/p>\n The presence of influencers or micro-influencers<\/a> who talk about CBD on a personal level helps bridge the gap between brands and consumers, helping to create brand awareness<\/a> for an eventual increase in market share.<\/p>\n The convenience factor is perhaps one of the biggest draws for CBD eCommerce stores.<\/p>\n![\"CBD](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/08\/18150756\/cbd-sales-2014-to-2022.png\")
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What is CBD?<\/h2>
<\/p>\n![](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/cs-200px.png\")
<\/div>\n\n1. Prioritize customer retention<\/h2>\n
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Essential Branding Toolkit for Entrepreneurs<\/h2>
Get your free branding toolkit<\/i><\/a><\/div><\/div><\/div>Essential Branding Toolkit for Entrepreneurs<\/h2>
Get your free branding toolkit<\/i><\/a><\/div><\/div><\/div>Essential Branding Toolkit for Entrepreneurs<\/h2>
Get your free branding toolkit<\/i><\/a><\/div><\/div><\/div><\/p>\n2. Determine your CBD market niche<\/h2>\n
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3. Get legal and regulatory information about CBD<\/h2>\n
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4. Highlight your brand’s value propositions<\/h2>\n
![\"Golden](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/08\/18135729\/golden-monk.png\")
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5. Use dynamic banners that show different welcome offers<\/h2>\n
6. Use video content to present your brand and products.<\/h2>\n
7. Customize popups to meet customers in their journey<\/h2>\n
Top of the funnel<\/h3>\n
![\"top](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/08\/18135849\/shocking-deal.png\")
<\/p>\nMiddle of the funnel<\/h3>\n
Bottom of the funnel<\/h3>\n
8. Maintain a consistent email workflow<\/h2>\n
9. Ensure that replenishment emails are sent at the right time<\/h2>\n
10. Use lead magnets to reach a wide range of audiences<\/h2>\n
![\"Nail](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/08\/18135935\/spa.png\")
<\/p>\n11. Take advantage of marketplaces to boost your marketing efforts<\/h2>\n
12. Explore “Dispensary Experience” as an option<\/h2>\n
![\"Charlotte's](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/08\/18140028\/hemp-extract.png\")
<\/p>\n13. Provide airtight delivery options<\/h2>\n
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14. Highlight social proof<\/h2>\n
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15. Provide product options for pets<\/h2>\n
16. Integrate Instagram influencer marketing into your strategy<\/h2>\n
17. Offer a subscription option<\/h2>\n
![\"Curate](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/08\/18140120\/cure-crate.png\")
<\/p>\n![\"Zatural's](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/08\/18140145\/keeping-it-zatural.png\")
<\/p>\n![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\")
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