![\"brand](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/09131004\/brand-identity-grader-blog-cta-hero.png\")
<\/div>Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div>
\n
![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/04\/27131936\/jaelynn-castillo-58131.jpg\")
<\/p>\n<\/p>\n
Contracting a celebrity or a big-time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers.<\/p>\n
Yet influencer marketing continues to be an effective marketing tactic. We\u2019ve even written previously about how small businesses can benefit from influencers in How Influencer Marketing Can Pay Off for Small Businesses in 2017<\/a>.\u00a0In fact, research<\/a> shows that 70% of consumers would rather learn about a brand from content than from traditional advertising.<\/p>\n Given the high cost, how can startups and small businesses actually leverage this marketing strategy?<\/p>\n The solution is to use micro-influencers. Unlike big-time influencers who have thousands or even millions of followers, micro-influencers have a couple hundred to a few thousand followers. They are often less popular, less well-known, more niche, but still highly relevant to their respective audiences.<\/p>\n Micro-influencers give smaller businesses an advantage by allowing the businesses to target smaller, more unique audiences.<\/p>\n According to Digiday, the best follower range for maximum engagement<\/a> is between 10,000 – 100,000 followers. Fergus Thomas, the co-founder of Irban Group, adds<\/a> that these micro-influencers are not only more effective but feel more authentic:<\/p>\n With the same amount of budget, brands can collaborate with 20 or 40 \u2018power middle influencers\u2019 to reach different demographics and see better engagement, compared to one or two celebrities.<\/p><\/blockquote>\n With smaller price tags and more follower engagement, micro-influencers aren\u2019t a \u201csecond best\u201d option to more popular influencers- they\u2019re often the best option for influencer marketing. But how do you leverage micro-influencers for your business?<\/p>\n Maybe you need a sponsored post or a social media \u201ctakeover\u201d. Perhaps you need a video or a review. Either way, it\u2019s important to understand what kind of tasks you need the influencer to do. This will help you target micro-influencers and communicate with them. By knowing your path upfront, you prepare yourself to direct a micro-influencer and make the most for your money. For more information, check out this ebook from TapInfluence: 8 Things Influencers Can Do For Your Brand<\/a>.<\/p>\n1. Figure out what you specifically need from micro-influencers<\/h2>\n
Want a free brand review?<\/div><\/div>Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div>\n