{"id":6891,"date":"2010-07-06T10:30:02","date_gmt":"2010-07-06T15:30:02","guid":{"rendered":"http:\/\/crowdspring.wpengine.com\/?p=6891"},"modified":"2023-09-19T14:19:51","modified_gmt":"2023-09-19T19:19:51","slug":"logo-design-fedex","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/logo-design-fedex\/","title":{"rendered":"I&#8217;m In Logo Love: FedEx Logo Design"},"content":{"rendered":"<p>\n<div class='header-cta' style='display:none'>\n  <span>Discover your brand's unique character.<\/span>\n  <a href='https:\/\/www.crowdspring.com\/brand-archetype-quiz\/' class='btn btn-primary' target='_blank'>Reveal the truth with our free quiz!<\/a>\n<\/div>\n<\/p>\n<p>FedEx is a logistics company based in the U.S.<\/p>\n<p>FedEx makes it possible for both businesses and individuals to easily ship packages around the world.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/blog\/logo-design-fedex\/fedexlogo\/\" rel=\"attachment wp-att-6947\"><img decoding=\"async\" class=\"alignnone size-full wp-image-6947\" title=\"FedExLogo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2010\/07\/27132554\/FedExLogo.jpg\" alt=\"\" width=\"549\" height=\"196\" \/><\/a><\/p>\n<h2><strong>Background on the name FedEx<\/strong><\/h2>\n<p>When the company began operations in 1973 they initially adopted the business name Federal Express.<\/p>\n<p>However, after a while, Federal Express outgrew its name and headed towards a more global approach.<\/p>\n<p>Therefore, in 1994 they decided to rebrand the company to &#8216;FedEx&#8217; (an already commonly used nickname) along with a new logo shown above, designed by Lindon Leader.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #3B2B8F\"><div class=\"title centered\">What\u2019s your brand\u2019s true essence?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/brand-archetype-hero.png\" alt=\"brand archetype illustration of the magician\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Discover your brand's unique character in just 3 minutes & unveil 15 key insights to make your brand stronger.<\/div><a target=\"_blank\" class=\"btn btn-primary\" href=\"https:\/\/www.crowdspring.com\/brand-archetype-quiz\/\">Start the free quiz now!<\/a><\/div><\/div><\/div><\/p>\n<h2><strong>Why I think the FedEx <a title=\"The world's best creative team.\" href=\"https:\/\/www.crowdspring.com\/logo-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">company logo<\/a><\/strong><strong> is hot<\/strong><\/h2>\n<p>I always prefer logos that communicate the essence of the brand, have a unique and thus recognizable look, intrigue the mind, and clearly show the <a href=\"https:\/\/www.crowdspring.com\/naming-a-business-or-product\/\" target=\"_blank\" rel=\"noopener\">name of the company<\/a>.<\/p>\n<p>The FedEx logo achieves all of this and remains very simple. It&#8217;s a strong part of FedEx&#8217;s <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand identity<\/a>.<\/p>\n<p>The overall concept of the logo is very basic, the name of the brand in bold letters, and a <a href=\"https:\/\/www.crowdspring.com\/blog\/color-theory\/\" target=\"_blank\" rel=\"noopener\">unique combination of colors<\/a>. I won&#8217;t say it&#8217;s the most elegant typeface I&#8217;ve ever seen, but it&#8217;s definitely bold and very recognizable.<\/p>\n<p>To give the logo an extra edge Leader decided to make one minor tweak to the letters. This tweak resulted in one of the most discussed logos out there.<\/p>\n<p>If you didn&#8217;t see it already: the negative space between the &#8216;E&#8217; and the &#8216;x&#8217; forms an arrow symbolizing movement and precision. Which are of course two very important values for a logistics company such as FedEx.<\/p>\n<p>Of course, not everybody will catch this detail immediately, but as soon as you do, you can&#8217;t help but notice it every-time you see the logo.<\/p>\n<p>Even better, when I&#8217;m among other people and the logo comes across there&#8217;s a big chance we&#8217;ll actually start talking about the logo because it&#8217;s such a clever design and it&#8217;s great to share the &#8216;hidden detail&#8217; with others. I can imagine other people feel the same, so it&#8217;s not just a nice-looking logo, it&#8217;s also a great word-of-mouth marketing tool.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=brandidentity&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The FedEx logo is iconic in many ways, including in the way it uses negative space. We look at the FedEx logo and share why we think it&#8217;s great.<\/p>\n","protected":false},"author":2,"featured_media":6947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3154],"tags":[439],"class_list":["post-6891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","tag-logo-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I&#039;m In Logo Love: FedEx Logo Design - crowdspring Blog<\/title>\n<meta name=\"description\" content=\"The FedEx logo is iconic in many ways, including in the way it uses negative space. We look at the FedEx logo and share why we think it&#039;s great.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I&#039;m In Logo Love: FedEx Logo Design - crowdspring Blog\" \/>\n<meta property=\"og:description\" content=\"The FedEx logo is iconic in many ways, including in the way it uses negative space. We look at the FedEx logo and share why we think it&#039;s great.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdspring.com\/blog\/logo-design-fedex\/\" \/>\n<meta property=\"og:site_name\" content=\"crowdspring Blog\" \/>\n<meta property=\"article:published_time\" content=\"2010-07-06T15:30:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-19T19:19:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2010\/07\/27132554\/FedExLogo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"322\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ross Kimbarovsky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ross Kimbarovsky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/logo-design-fedex\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/logo-design-fedex\/\"},\"author\":{\"name\":\"Ross Kimbarovsky\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/45a66ce5a05496798744cf14367aa575\"},\"headline\":\"I&#8217;m In Logo Love: FedEx Logo Design\",\"datePublished\":\"2010-07-06T15:30:02+00:00\",\"dateModified\":\"2023-09-19T19:19:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/logo-design-fedex\/\"},\"wordCount\":364,\"publisher\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/logo-design-fedex\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2010\/07\/27132554\/FedExLogo.jpg\",\"keywords\":[\"Logo Design\"],\"articleSection\":[\"Brand Identity\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/logo-design-fedex\/\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/logo-design-fedex\/\",\"name\":\"I'm In Logo Love: FedEx Logo Design - crowdspring Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/logo-design-fedex\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/logo-design-fedex\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2010\/07\/27132554\/FedExLogo.jpg\",\"datePublished\":\"2010-07-06T15:30:02+00:00\",\"dateModified\":\"2023-09-19T19:19:51+00:00\",\"description\":\"The FedEx logo is iconic in many ways, including in the way it uses negative space. 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