{"id":37525,"date":"2021-01-18T18:00:55","date_gmt":"2021-01-19T00:00:55","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=37525"},"modified":"2023-06-06T19:12:13","modified_gmt":"2023-06-07T00:12:13","slug":"email-subject-lines","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/email-subject-lines\/","title":{"rendered":"7 Proven Tips to Write Catchy Email Subject Lines That Convert"},"content":{"rendered":"

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An email is only ever as good as its subject line.<\/p>\n

Because an unopened email may as well have no content.<\/p>\n

An email subject line motivates people to open the email.<\/p>\n

It’s as simple as that.<\/p>\n

In fact, marketing experts suggest that you should spend more time crafting your subject line than the email itself.<\/p>\n

And, crafting strong subject lines is even more vital in nurture campaigns.<\/p>\n

What is a nurture campaign?<\/h2>
<\/p>\n

A nurture campaign is a series of emails sent in a specific sequence intended to nurture a relationship with your prospects or customers. While goals may vary, the common goals of nurture campaigns are to grow trust, build brand recognition, motivate subscriptions, registrations, or drive sales. Each email in a nurture campaign works best when it builds on the one that came before and contributes some new value to the reader. So, the more messages a person opens, the more compelling (and successful) your nurture campaign is likely to be.<\/p>\n

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Let’s look at subject line best practices that will improve email open rates and lead to stronger, more effective emails, nurture campaigns, and better email marketing.<\/p>\n

7 proven tips to write catchy subject lines:<\/h2>
<\/p>\n
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  1. Write subject lines that generate curiosity<\/a>.<\/strong><\/li>\n
  2. Craft subject lines that leverage urgency.<\/a><\/strong><\/li>\n
  3. Use power words in subject lines<\/a>.<\/strong><\/li>\n
  4. Highlight value in subject lines.<\/a><\/strong><\/li>\n
  5. Include data in subject lines.<\/a><\/strong><\/li>\n
  6. Set proper expectations with subject lines.<\/a><\/strong><\/li>\n
  7. Keep subject lines short<\/a>.<\/strong><\/li>\n<\/ol>\n

    <\/div><\/div>\n

    Tip #1: Write subject lines that generate curiosity.<\/h2>\n

    Generating curiosity is one of the most important tasks of any email subject line.<\/p>\n

    The best email subject lines create enough curiosity to get you to look inside.<\/p>\n

    It’s not enough to have a large email list.\u00a0If your audience isn’t curious about what’s inside, they probably won’t open your message.<\/p>\n

    Olivia Allen explains<\/a>,<\/p>\n

    …it’s good to maintain some sense of mystery — especially if it pique’s the recipient’s natural curiosity and interest. Because they [enigmatic subject lines] require opening the email to get more information, they can result in, well, a higher open rate.<\/span><\/p><\/blockquote>\n

    It’s even more important to increase open rates for emails that kick off a nurture campaign.<\/p>\n

    If the recipient isn’t curious enough to open their first few emails, they’re less likely to open subsequent messages in the campaign.<\/p>\n

    In fact, curiosity is important whenever you try to summarize something. The same principles apply, for example, if you’re writing a business plan<\/a>. You can write a great business plan but unless people read it, you won’t make an impression. The summary section of a business plan plays an important role. The better the summary, the more curiosity it generates, and the more likely an investor will read your business plan.<\/p>\n

    That’s precisely how email subject lines work.<\/p>\n

    So, how does one generate curiosity with email subject lines?<\/p>\n

    It helps to be specific enough that the reader knows that the information is relevant to them. But, you don’t want to give everything away. As Allen pointed out, a sense of mystery is compelling.<\/p>\n

    Many of the techniques that we’ll address below (urgency, power words, implied value, and data) are effective because they also help drive curiosity.<\/p>\n

    Write subject lines tailored to drive curiosity to improve open rates for individual emails and nurture campaigns.<\/p>\n

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