![\"logo](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/02\/18102114\/slidebean-p2e8rqdz-zg-unsplash.jpg\")
<\/p>\n![](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/cs-200px.png\")
<\/div>\n![\"examples](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/02\/18105039\/monogram-logos.png\")
<\/p>\n![\"illustration](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2023\/08\/22130931\/startup-idea-quiz-blog-hero.png\")
<\/div>![\"examples](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/02\/18105109\/brandmark-logos.png\")
<\/p>\nHere are 13 questions that will help guide your search and help you create a strong identity for your business.<\/p>\n
<\/div>Read More<\/i><\/a> <\/p>\n Mascot logos use illustrated characters<\/a> to represent a business. They\u2019re usually playful and cartoonish to show that the company\u2019s behind those logos are warm and friendly. Such logos are commonly used when your target audience includes families and children. For example, many food packaging companies use mascot logos.<\/p>\n Businesses use mascot logos as symbolic brand ambassadors. For example, KFC\u2019s iconic mascot (a.k.a. Colonel Sanders) illustrates its legendary founder. Together with the story the company tells about its origins<\/a>, that illustration helps to create a stronger brand identity.<\/p>\n Mascot logos are also popular for sports teams. They create a fun dynamic and increase customer engagement because people love to take pictures of fun characters and share those photos with others.<\/p>\n When creating a brand mascot, consider your audience, your brand\u2019s overall appeal, and how you\u2019ll use the logo. For example, mascot logos with great details don\u2019t appear well on business cards or in small print. So be sure that the logo can work well in different sizes.<\/span><\/p>\n A wordmark logo (also known as a logotype) uses a font creatively as the branding for the business. Wordmarks and monograms are similar in this aspect.<\/p>\n Many popular brands, including Google, FedEx, and Coca Cola use wordmark logos.<\/p>\n What\u2019s the difference between monogram and wordmark logos?<\/p>\n Wordmark logos use the complete business name, while monograms are often just the company\u2019s initials.<\/p>\n Using a unique font to highlight the business name for a wordmark logo is vital. A standard font won\u2019t work because it won\u2019t be memorable. That\u2019s why wordmark logos often have unique font treatments.<\/p>\n For example, take a look at the crowdspring logo. Notice the details we\u2019ve included to set it apart from simply using the font four our business name?<\/p>\n Wordmarks work best with simple and striking colors<\/a> that complement the fonts. For example, Coca-Cola, Google, FedEx, Disney, and Canon use their full business names as logos, but each logo uses distinct fonts and colors.<\/p>\n It\u2019s best to use a wordmark logo if you\u2019re a new business and\/or have a\u00a0unique business name<\/a>. Wordmarks are also easy to replicate on marketing materials such as business cards, websites, podcast images, etc.<\/span><\/p>\n Here is what you should consider when choosing the best font for your brand.<\/p>\n <\/div>Read More<\/i><\/a> Sometimes it\u2019s not enough to have an image or your brand name as a logo. Consider a combination mark as an alternative.<\/p>\n A combination mark combines images and words to create a unique brand image<\/a>. The images and words can often be used separately or together to represent the brand.<\/p>\n Famous brands such as Burger King, Rolex, Nike, Dove, and Amazon use combination mark logos<\/a>.<\/p>\n Combination logos let you extend your brand to different mediums without always using your brand name. For example, Adidas often uses just the image of its brand on hats, t-shirts, and other clothing. Because of brand awareness, people can quickly identify those items made by Adidas.<\/p>\n But remember that combination logos often require bigger marketing budgets because you must create brand awareness for your combined logo and the separate elements. Otherwise, people won\u2019t connect your brand with the image if they don\u2019t know it represents your brand. Nike\u2019s \u201cswoosh\u201d logo<\/a> is simple and powerful and reflects hundreds of millions of dollars of marketing campaigns that have created strong brand awareness for that mark.<\/span><\/p>\n Here is everything you need to know to find a great business name for your new company.<\/p>\n <\/div>Read More<\/i><\/a> Emblem logos combine a font within a symbol or icon. We often see them used by universities, vintage brands, and formal establishments.<\/p>\n The elements of the emblem logo generally cannot be separated like combination mark logos. But that doesn\u2019t make them less popular. The NFL, BMW, Porsche, and Warner Brothers, among many other famous brands, use emblem logos,<\/p>\n Emblem logos are striking, and harmonious and give your brand a chic and classic look. Younger consumers embrace emblems as fashion statements.<\/p>\n Emblem logos require closer attention to detail and strategic color combinations<\/a>. And the overall design must be in sync to create the perfect emblem logo.<\/p>\n But remember that emblem logos can be less versatile. They\u2019re typically harder to print and might not be as memorable because they are often more complex than other logo styles.<\/p>\n If you want to use an emblem logo for your brand, stick to a bold font, avoid clashing colors, and create a brand symbol that perfectly ties everything. The finished emblem should be harmonious and memorable.<\/span><\/p>\n Abstract logos use unique symbols to represent your brand. This type of logo symbolically shows what your company does.<\/p>\n Abstract logos are easier to remember if they are distinct. However, the symbol you use must be unique. Using a generic or common symbol will make your logo forgettable and not distinguishable from thousands of others.<\/p>\n Like brand marks, abstract logos require strong brand recognition because they don\u2019t include the brand\u2019s name.<\/p>\n Adidas, Pepsi, Nike, and NBC use abstract logos. These famous companies have established brands and spent much money on marketing. So, it\u2019s not surprising that people recognize their logo.<\/p>\n But if you\u2019re starting a new business, an abstract logo might not be ideal. That\u2019s why companies often add abstract elements to their branding after establishing a brand. Airbnb did recently when it rebranded<\/a>.<\/p>\n When creating an abstract logo, consider your brand\u2019s vision, the symbol that best reflects your brand, and complementary shapes and colors.<\/p>\n Here\u2019s a quick cheat sheet of what you consider and what you must avoid when creating your brand logo:<\/p>\n Consider:<\/strong><\/p>\n Avoid:<\/strong><\/p>\n It\u2019s not easy to create the perfect logo. There are many things to consider, and you should find a logo designer<\/a> specializing in branding.<\/p>\n Remember that all famous companies started small. By focusing on your brand\u2019s style and target audience, you can create a unique logo that best represents your business brand.<\/p>\n![](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/){kind=logo}
<\/div>\nWhen to use brandmark logos:<\/h3>\n
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3. Mascot logos<\/h2>\n
![\"examples](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/02\/18105151\/mascot-logos.png\")
<\/p>\nWhen to use mascot logos:<\/h3>\n
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4. Wordmark logos<\/h2>\n
![\"examples](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/02\/18105218\/wordmark-logos.png\")
<\/p>\n![\"crowdspring](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/02\/18111227\/crowdspring-logo-blue-transparent-300x58.png\"){kind=logo}
<\/p>\nWhen to use wordmark logos:<\/h3>\n
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How to choose the right font for your business<\/h3>
<\/div>\n5. Combination mark logos<\/h2>\n
![\"examples](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/02\/18105248\/combination-mark-logos.png\")
<\/p>\nWhen to use combination mark logos:<\/h3>\n
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Need to name a new business?<\/h3>
<\/div>\n6. Emblem logos<\/h2>\n
![\"examples](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/02\/18105317\/emblem-logos.png\")
<\/p>\nWhen to use emblem logos:<\/h3>\n
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7. Abstract logos<\/h2>\n
![\"examples](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/02\/18105346\/abstract-logos.png\")
<\/p>\nWhen to use abstract logos:<\/h3>\n
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How to create a compelling logo for your business<\/strong><\/h2>\n
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![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\")
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"