{"id":18679,"date":"2013-09-17T09:48:27","date_gmt":"2013-09-17T14:48:27","guid":{"rendered":"http:\/\/crowdspring.wpengine.com\/?p=18679"},"modified":"2025-08-15T10:41:36","modified_gmt":"2025-08-15T15:41:36","slug":"content-marketing-storytelling","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/content-marketing-storytelling\/","title":{"rendered":"The Secret To Content Marketing Success: Storytelling"},"content":{"rendered":"<p>Marketing is storytelling. Stories help shape beliefs and also help people remember the things you want them to remember. Authentic and compelling stories, told as part of your <a href=\"https:\/\/www.crowdspring.com\/blog\/content-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">content marketing strategy<\/a>, help build a brand.<\/p>\n<p>For example, owners of the iPhone believe that each successive iPhone is much better than the model it replaces, which is not always true. Here&#8217;s a short video of Jimmy Kimmel pranking people with what people believe is Apple&#8217;s new iPhone (it&#8217;s actually the old iPhone). Watch how people react.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/2T8mIqQ0gKA\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>Incidentally, if you want to read an excellent book about storytelling, I recommend Seth Godin&#8217;s <a href=\"http:\/\/www.amazon.com\/All-Marketers-Are-Liars-Works\/dp\/1591845335\" target=\"_blank\" rel=\"noopener noreferrer\">All Marketers Are Liars<\/a>.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #161C4A\"><div class=\"title centered\">Want a free brand review?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/09131004\/brand-identity-grader-blog-cta-hero.png\" alt=\"brand identity grader hero\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div><div>\n<script>\nfunction submitForm_drip_form(oFormElement) {\n  var xhr = new XMLHttpRequest();\n  xhr.onload = function() { \n    if (xhr.status == 200 || xhr.status == 202) {\n      var formEl = document.getElementById(\"drip_form\");\n      var doneEl = document.getElementById(\"done_drip_form\");\n      formEl.style = \"display: none\";\n      doneEl.style = \"display: block\";\n    } else {\n      alert(xhr.responseText);\n    }\n  }\n  var formData = new FormData(oFormElement);\n  grecaptcha.execute(\"6LcyQTUpAAAAAC5ZPtCYQzRWKR732_LmqInv9YSK\", { action: \"external_bumblebee_lead\" }).then((token) => {\n    formData.set(\"recaptcha_token\", token);\n    xhr.open(oFormElement.method, oFormElement.action, true);\n    xhr.setRequestHeader(\"x-frontendurl\", window.location.href);\n    xhr.send(formData);\n  });\n\n  return false;\n  }\n<\/script>\n<div id=\"done_drip_form\" class=\"done\">\n      <div class=\"success-title\">\n        <i class=\"fa fa-check-circle\"><\/i><br\/> We just emailed the info to you.\n      <\/div><\/div><form id=\"drip_form\" action=\"https:\/\/www.crowdspring.com\/api\/v1\/bb\/external_leads\/\" method=\"post\" onsubmit=\"return submitForm_drip_form(this);\">\n      <div class=\"form-group\">\n        <input type=\"email\" name=\"email\" class=\"form-control\" id=\"mce-EMAIL\" required=\"true\"\/>\n        <label html_for=\"mce-EMAIL\" class=\"form-label\">Email Address<\/label>\n      <\/div> \n      <div style=\"position: absolute; left: -5000px\" aria-hidden=\"true\">\n\t<input type=\"text\" value=\"brand-identity-grader-landing-page\" tabindex=\"-1\" name=\"tags\" readonly=\"true\"\/>\n        <input type=\"text\" value=\"true\" tabindex=\"-1\" name=\"add_country_tier_suffix\" readonly=\"true\"\/>\n      <\/div><input type=\"submit\" value=\"I want a stronger brand!\" class=\"btn btn-primary\" \/><p class=\"notice\"> <\/form><\/div><\/div><\/div><\/div><\/p>\n<p>Stories should be honest and consistent. They should also create characters your audience will like. For example,\u00a0 &#8220;Giving&#8221; is a 3-minute commercial video for Thailand mobile phone service provider True Move. The story begins with a young boy caught stealing medicine for his sick mother. A nearby small restaurant owner helps the boy by buying the medicine and also gives the boy soup to take home to his mom. Watch the video to see the story unfold &#8211; it&#8217;s a powerful and emotional message conveyed in very simple, short video.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/7s22HX18wDY?rel=0\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>Compelling stories can work on their own &#8211; without props, dialogue or subtitles. Watch this phenomenal video encouraging people to always wear their seatbelt. How did you feel when the video ended?<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/h-8PBx7isoM?rel=0\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Here&#8217;s another example: a wonderful video from Chipotle, a popular fast food restaurant known for their organically-farmed meat and produce. How do you feel about the story in this video?<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/BkXHqihY4RE\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=marketing&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing is storytelling. Stories help shape beliefs and also help people remember the things you want them to remember. Authentic and compelling stories, told as part of your content marketing strategy, help build a brand. For example, owners of the iPhone believe that each successive iPhone is much better than the model it replaces, which is not always true. Here&#8217;s a short video of Jimmy Kimmel pranking people with what people believe is Apple&#8217;s new iPhone (it&#8217;s actually the old iPhone). Watch how people react. \ufeff Incidentally, if you want to read an excellent book about storytelling, I recommend Seth Godin&#8217;s All Marketers Are Liars. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address Stories should be honest and consistent. They should also create characters your audience will like. For example,\u00a0 &#8220;Giving&#8221; is a 3-minute commercial video for Thailand mobile phone service provider True Move. The story begins with a young boy caught stealing medicine for his sick mother. A nearby small restaurant owner helps the boy by buying the medicine and also gives the boy soup to take home to his mom. Watch the video to see the story unfold &#8211; it&#8217;s a powerful and emotional message conveyed in very simple, short video. \ufeff Compelling stories can work on their own &#8211; without props, dialogue or subtitles. Watch this phenomenal video encouraging people to always wear their seatbelt. How did you feel when the video ended? Here&#8217;s another example: a wonderful video from Chipotle, a popular fast food restaurant known for their organically-farmed meat and produce. How do you feel about the story in this video?<\/p>\n","protected":false},"author":2,"featured_media":22734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3157],"tags":[1755],"class_list":["post-18679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Secret To Content Marketing Success: Storytelling - crowdspring Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Secret To Content Marketing Success: Storytelling - crowdspring Blog\" \/>\n<meta property=\"og:description\" content=\"Marketing is storytelling. Stories help shape beliefs and also help people remember the things you want them to remember. Authentic and compelling stories, told as part of your content marketing strategy, help build a brand. For example, owners of the iPhone believe that each successive iPhone is much better than the model it replaces, which is not always true. Here&#8217;s a short video of Jimmy Kimmel pranking people with what people believe is Apple&#8217;s new iPhone (it&#8217;s actually the old iPhone). Watch how people react. \ufeff Incidentally, if you want to read an excellent book about storytelling, I recommend Seth Godin&#8217;s All Marketers Are Liars. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address Stories should be honest and consistent. They should also create characters your audience will like. 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