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Successful business owners know that your online presence is vitally important to your business and your brand.<\/p>\n
In fact, any entrepreneur writing a business plan<\/a> today would be foolish to ignore building an online presence when starting a new business<\/a>.<\/p>\n The simple truth is that if your website doesn’t sell your company’s products or services effectively, you’ll find it impossible to compete in an increasingly crowded and noisy world.<\/p>\n According to the Search Engine Optimization blog Mr. SEO<\/a>,<\/p>\n …if you are in business, you should also know that 93% of all buying decisions start with an online search.<\/p><\/blockquote>\n And, today’s consumers are more tech-savvy and discerning than ever before. If your website isn’t well-designed, quick-to-load, and easy-to-navigate, you’re sabotaging your brand’s valuable online presence.<\/p>\n In 2016<\/a>, for the first time, consumers made more purchases online than in stores. 51% of purchases were made online in 2016 – a significant jump from 48% the year before. And the trend is accelerating.<\/p>\n With so much to gain, your business website should be working for<\/em> and not against you.<\/p>\n The stakes are too high to risk losing business due to weak website design<\/a> or poor user experience. So don’t leave it to chance.<\/p>\n Millions of consumers are searching the web for businesses on their smartphones, tablets, and smart TVs every day. If your website is non-responsive, you’re making a bad impression on those consumers.<\/p>\n And, here’s why: websites designed to be viewed on a computer screen are designed to look good on<\/em> a computer screen. It makes sense, right? But, your smartphone is a different shape and is smaller (at least for a few more years) than your laptop.<\/p>\n If your website can’t adapt to the various screen shapes and sizes consumers are using to view it, it will look bad and be harder to navigate on mobile screens. We wrote about this earlier this year in our post about Small Business Web & App Design: Five Common UX Mistakes to Avoid<\/a> (see mistake #5).<\/p>\n Responsive design exists to solve that challenge. Tyler Horvath\u00a0of Tyton Media explains<\/a>:<\/p>\n Responsive web design is an approach to creating a website that allows it to work on any device; whether it\u2019s a mobile phone, tablet, TV or a laptop… Responsive web design uses HTML, CSS and sometimes Javascript to move, shrink, grow, hide and show elements based on the users’\u00a0device.<\/p><\/blockquote>\n A responsive website is easier to read on any device, making it more likely that a viewer will actually read and remain on your site. More than that, as of April of 2015<\/a>, Google included responsive design in its SEO algorithm. Sites with responsive designs rank higher than their non-responsive brethren.<\/p>\n Every day your website remains non-responsive, you’re losing customers\u2014time to upgrade to a responsive website design<\/a>.<\/p>\n Now, some business owners worry that the cost of website design<\/span><\/a> can be prohibitively high.<\/p>\n Many design companies and agencies indeed charge thousands of dollars for their services. But this isn’t universally true (crowdspring’s custom website design<\/span><\/a> projects start at just $899, including all fees).<\/p>\nCheck out these 7 key factors that will tell you if and when it’s time to redesign your small business website.<\/h2>\n
1. Your website Is not responsive<\/h3>\n
Want a free brand review?<\/div><\/div>Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div>\n