{"id":28656,"date":"2018-09-25T14:30:13","date_gmt":"2018-09-25T19:30:13","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=28656"},"modified":"2025-01-26T16:55:13","modified_gmt":"2025-01-26T22:55:13","slug":"travel-website-design","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/travel-website-design\/","title":{"rendered":"Your Travel Website Should Do These 3 Things Well – Do You Know What They Are?"},"content":{"rendered":"

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Imagine you’re on a Hawaiian beach…<\/p>\n

Or, maybe, you’re strolling the streets of Paris with a fresh baguette.<\/p>\n

Sounds delightful, right?<\/p>\n

A recent AARP study<\/a>\u00a0revealed that 47% of surveyed baby boomers planned to travel internationally in 2018. And they will each spend\u00a0roughly $6,300 on travel this year. Millennials\u00a0are even more likely to travel internationally (64%) and will each spend around\u00a0$6,800 on travel in 2018.<\/p>\n

Travel can be exhilarating. But planning<\/em> a trip can be overwhelming, confusing, and scary.<\/p>\n

For most people, planning a trip starts with seeking out their trusted advisor – Google. People research where they want to go, what they will do when they get there, where they will stay, and more… right from the comfort of their own computer or phone.<\/p>\n

And the wealth of information at their fingertips can be a lot to take in.<\/p>\n

So, your travel website must be user-friendly to attract clients.<\/p>\n

Strong travel and tourism websites will remind users of the awesome parts of travel while helping their clients overcome the more tedious and complex parts of the travel equation.<\/p>\n

To achieve this goal, ensure your travel website is designed to do the following things well.<\/p>\n

Your travel website must build trust<\/h2>\n

Travel is often a “bucket list” item.<\/p>\n

The details and destinations may differ, but the desire to be whisked away to far-off places is nearly universal. And, for many, it’s a once-in-a-lifetime experience that they scrimp, save, and plan for.<\/p>\n

In other words – the stakes for your potential customers are high.<\/p>\n

People planning a trip want to know that their money will be well-spent, that they won’t be taken advantage of, and that they will be physically safe when traveling. For this reason, your\u00a0website design<\/a>\u00a0must inspire trust.<\/p>\n

Prioritize professionalism<\/h3>\n
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Luxury Retreats’ concierge service and guarantee make a professional impression.<\/p><\/div>\n

Visitors to your website won’t feel comfortable trusting in your expertise if your site is riddled with mistakes, amateur graphics or dated design.<\/p>\n

The first step to inspire trust is to present your brand professionally. As we wrote previously<\/a>:<\/p>\n

A brand is the sum total of the experience your customers and customer prospects have with your company.<\/p>\n

A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility with your prospects and customers.<\/p>\n

Your company\u2019s brand is, in many ways, its personality.<\/p>\n

Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your website, the content of your marketing materials, your presentations and booths at conferences, and your posts on social networks.<\/p><\/blockquote>\n

The name of your company and your logo are two important elements of your brand identity<\/a>, but your brand is much more than the name of your business<\/a>\u00a0and your\u00a0logo design<\/a>.<\/p>\n

Here are a few guidelines that will help you create a professional impression on your website and build trust with your prospective customers:<\/p>\n