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<\/div>What makes us stand out from the competition?<\/h3>\n
Asking this question gives your customers an opportunity to tell you what they think makes you special.<\/p>\n
The answer tells you about your unique selling proposition (USP<\/a>).<\/p>\n Uncovering your USP can be difficult.<\/p>\n Your USP may not be something physical or tangible like a product, but instead, be more thematic or emotional.<\/p>\n Ultimately, a USP is what your business stands for.<\/p>\n We cover this in-depth in our guide on starting a clothing brand or clothing line<\/a>.<\/p>\n For example, you could say that Apple\u2019s USP is found in \u201cuser experience\u201d: everything they do is meant to have the user at its core.<\/p>\n Google\u2019s USP might be in the way they connect people with information, whereas Amazon\u2019s<\/a> might be providing whatever product you need quickly, efficiently, and at as low a cost as possible.<\/p>\n Figuring out your USP can take time, but it\u2019s crucial to your brand. Knowing what it is can help you sell better to your existing customers and, more importantly, possible customers.<\/p>\n Leaving the floor open to unexpected responses or feedback is always good. You can\u2019t possibly ask every single question, nor can you know in advance what might be top of mind for your customers.<\/p>\n Asking this question not only gives your customers the chance to mention anything they feel is important but also gives you insight into what\u2019s important to them.<\/p>\n It also gives your customer the last word and clarifies that you\u2019re not just interested in your own questions.<\/p>\n There are many different ways to gather answers to these questions.<\/p>\n Which one you choose depends on your goals, who your customers are, and how you can reach them, but here are some ideas to consider.<\/p>\n No matter what method you use (and nothing\u2019s stopping you from using multiple), ensure you\u2019re engaging with your customers in a conversation. As we mentioned, let your customers know you\u2019re talking with them, not just at them.<\/p>\n Engage with your customers.<\/p>\n Ask them questions, respond to their feedback, and be gracious and respectful of their time and effort.<\/p>\n They can help you make your products, services, and business better.<\/p>\nAnything else you\u2019d like us to know?<\/h3>\n
Ways to gather responses<\/h2>\n
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