{"id":35839,"date":"2020-05-19T12:37:50","date_gmt":"2020-05-19T17:37:50","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=35839"},"modified":"2023-03-16T17:08:28","modified_gmt":"2023-03-16T22:08:28","slug":"marketing-psychology-powerful-principles-human-behavior","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/marketing-psychology-powerful-principles-human-behavior\/","title":{"rendered":"Marketing Psychology: 5 Powerful Principles of Human Behavior"},"content":{"rendered":"

\"marketing<\/a><\/p>\n

Successful marketers know that the key difference between strong and weak marketing lies in understanding how<\/em> people behave and why<\/em> they behave in certain ways.<\/p>\n

Great marketing doesn’t happen by chance.<\/strong><\/p>\n

Fortunately, human behavior falls into a series of predictable actions, and well-established principles define those actions.<\/p>\n

Marketing psychology<\/a> can give smart marketers and business owners a competitive advantage by optimizing marketing strategies and tactics that intentionally and proactively influence people’s behaviors and decisions.<\/p>\n

Here are 5 powerful principles of human behavior you should use to supercharge your marketing:<\/strong><\/h2>\n
    \n
  1. Priming<\/a><\/strong><\/li>\n
  2. Reciprocity<\/a><\/strong><\/li>\n
  3. Social Proof<\/a><\/strong><\/li>\n
  4. Scarcity<\/a><\/strong><\/li>\n
  5. Anchoring<\/a><\/strong><\/li>\n<\/ol>\n

    1. Priming<\/h3>\n

    Priming presents someone with a word, image (or sentence) that prepares them to be more receptive to a particular point of view. Priming<\/a> can influence action as well as thought.<\/p>\n

    Using subtle techniques, you can help people remember key information about your products and services and your brand<\/a>.<\/p>\n

    And you can influence their buying behavior<\/a>.<\/p>\n

    It’s possible to prime someone to say \u201cYes.\u201d This specific form of priming is often called the \u201cfoot-in-door\u201d<\/a>\u00a0method.<\/p>\n

    Foot-in-door is the technique of priming consumers with small asks (such as signing up for a free email newsletter) to prepare them to be more receptive to larger asks (like buying a subscription to a paid newsletter).<\/p>\n

    Ask people to share comments on social media, read blog posts, attend free webinars, or download an e-book before you ask them to buy your products or services.<\/p>\n

    2. Reciprocity<\/h3>\n

    People feel an obligation to do something for you when you\u2019ve done something for them. This is known as the principle of reciprocity<\/a>.<\/p>\n