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It’s easy for an established brand to sell the latest iPhone or Air Jordan sneakers. Those products are trendy and in high demand.<\/p>\n
Selling unsexy products or services can be more challenging, especially if you are just\u00a0starting<\/a>\u00a0your business<\/a> or are not an established brand.<\/p>\n Most products don’t sell themselves.<\/p>\n Standing out in a noisy marketplace can be intimidating if you run a cleaning service, run a neighborhood cafe, or sell t-shirts.<\/p>\n Yet millions of small businesses and startups sell unsexy products and services. And many of them are successful.<\/p>\n What’s their secret?<\/p>\n Successful small businesses and startups that sell unsexy products or services often spice up their marketing to help the products and services stand out.<\/p>\n Here are six ways your small business or startup can spice up marketing for unsexy products and services.<\/p>\n Traditional media and ads are expensive, inflexible, have limited reach, and intimidate small business owners.<\/p>\n Social media marketing<\/a> offers a compelling alternative, especially for small businesses and startups.<\/p>\n Social platforms have disrupted how people consume content and the types of content people love. As a business owner or marketer, you can experiment with short-form videos, graphic design and illustration<\/a>, kinetic typography, podcasts, and text-to-speech<\/a> audio\/video content.<\/p>\n Don’t assume that one type of content is better than another for your business. Although you’ll read many success and failure stories, each business is unique, and what works for one company may not work for your business.<\/p>\n Begin by split-testing content formats and observing the results over a set time. Then, pick the content formats that resonate best with your target audience.<\/p>\n Pick content that best engages your audience. Some people respond better to short written text (like on Twitter). Others prefer visual content (Instagram<\/a>, for example). Others love short-form videos (TikTok<\/a>, for example).<\/p>\n Whatever formats and platforms you choose, you must be able to create content quickly and inexpensively. Otherwise, you won’t be able to develop sustainable marketing campaigns<\/a>.<\/p>\n Fortunately, many content tools offer templates for different types of visual content<\/a>. These templates can be a good foundation for your brand’s visual style and identity<\/a>. And if you truly want your brand to stand out, find an expert graphic designer<\/a> at crowdspring to create customized designs perfect for your business brand.<\/p>\n1. Split test content formats<\/h2>\n
Want a free brand review?<\/div><\/div>Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div>\n