{"id":35739,"date":"2020-07-22T12:21:42","date_gmt":"2020-07-22T17:21:42","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=35739"},"modified":"2023-09-19T17:51:51","modified_gmt":"2023-09-19T22:51:51","slug":"cannabis-cbd-packaging","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/cannabis-cbd-packaging\/","title":{"rendered":"Cannabis Packaging Guide: How Great Packaging Can Help Grow Your Cannabis and CBD Business Faster"},"content":{"rendered":"

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The cannabis industry is no longer just a budding business idea.<\/p>\n

Instead, it has bloomed into a huge industry. Just the medical use segment of the industry is expected to generate $22 billion<\/a> in the next four years.<\/p>\n

Today, 36 of the 50 states<\/a> allow patients to use medical cannabis with a proper prescription. Cannabis consumer insights<\/a> indicate that almost half, 48%, of its users consume it daily.<\/p>\n

Cannabis packaging is too important to be overlooked, done in haste, or allowed to become outdated.<\/strong><\/p>\n

In fact, some of the strongest companies in the cannabis industry have built multi-billion dollar businesses based on a strong brand identity<\/a>.<\/p>\n

The truth is that there’s a lot of competition in the cannabis industry. And, to succeed, you must stand out from the rest with custom-branded packaging for your cannabis and CBD offerings.<\/p>\n

Here’s what you should keep in mind when designing packaging for your cannabis or CBD products.<\/p>\n

Cannabis packaging guide<\/h2>
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  1. Cannabis packaging should attract your target customers<\/strong><\/a><\/li>\n
  2. Cannabis packaging should inform<\/strong><\/a><\/li>\n
  3. Cannabis packaging should protect the product<\/strong><\/a><\/li>\n
  4. Consider cannabis packaging design trends<\/strong><\/a><\/li>\n<\/ol>\n

    <\/div><\/div>\n

    1. Cannabis packaging should attract your target customers<\/h2>\n
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    The Dieline<\/p><\/div>\n

    Packaging design matters<\/h3>\n

    Compelling and high-quality product packaging<\/a> plays a big role in triggering customers to choose<\/a> one cannabis or CBD product over another.<\/p>\n

    As we recently wrote<\/a>:<\/p>\n

    There is\u00a0impressive evidence\u00a0in support of the power of packaging design:<\/p><\/blockquote>\n

    Attractive packaging triggered more intense activity in areas of the brain associated with impulsivity than neutral packaging.<\/p>\n

    Unattractive and attractive packaging lead to\u00a0less<\/i>\u00a0activity in areas of the brain responsible for reflective thought than neutral packaging.<\/p>\n

    Attractive packaging triggered reward responses in the brain whereas unattractive packaging triggered areas associated with negative emotion.<\/p><\/blockquote>\n

    Strong marijuana packaging is one of the most important ways to…<\/p>\n