Color

Harnessing the Power of Color: A Guide for Entrepreneurs, Small Business Owners, and Marketers

Rizza DC — Tue, 13 Jun 2023 23:41:45 +0000

Unlock your brand's potential with our comprehensive guide on color theory. Learn to use color schemes effectively, drive engagement, and boost sales.

How to Choose Brand Colors and What Color Says About Your Business

Amanda Bowman — Tue, 03 May 2022 15:03:32 +0000

Color has a deep and subconscious effect on consumer behavior. How you use brand colors in your business can affect whether you succeed or fail.

The Science of Logo Design: How to Choose an Effective Logo for Your Business

Katie Lundin — Fri, 27 Aug 2021 15:04:25 +0000

Your company logo is important. Here are 4 best practices and scientific insights to help you choose an effective logo for your business.

The Psychology of Design: Win Customers with Reassuring Design

Katie Lundin — Tue, 02 Feb 2021 21:19:46 +0000

Inspire comfort in your brand and confidence in your products or services by following these 8 design tips.

The 7 Biggest Packaging Design Trends For 2021

Katie Lundin — Mon, 14 Dec 2020 16:49:16 +0000

Here are the 7 biggest 2021 packaging design trends that are powerful, relevant, and easily adapted for any business.

The 9 Biggest Packaging Design Trends of 2020

Katie Lundin — Tue, 11 Feb 2020 22:18:51 +0000

Here's are the 9 biggest 2020 packaging design trends that are accessible, attractive, and easily adapted for any business.

Logo Design Trends 2020: Your Definitive Guide to Navigate The Biggest and Hottest Trends

Katie Lundin — Fri, 03 Jan 2020 16:34:02 +0000

A good logo design must reflect your brand, and be memorable, unique, and timeless. Here are 8 logo design trends and styles that are hot in 2020.

Restaurant Branding: The Definitive Guide

Katie Lundin — Tue, 10 Dec 2019 18:08:07 +0000

This restaurant branding guide will help you create and strengthen your branding to help you create a great user experience for your restaurant brand.

The Power of Blue in Small Business Branding and Design [10 Tips]

Katie Lundin — Mon, 17 Jun 2019 14:50:10 +0000

We look at the research behind the color blue and why some businesses should consider blue as a core color in their brand identity.

How 21 Brands Use Color to Influence Customers

Amanda Bowman — Mon, 27 Mar 2017 18:31:27 +0000

Color is everywhere, and the way we interpret it can be categorized into pretty clearly defined areas. Did you know that red can excite you while blue has been shown to soothe? Black breathes an air of sophistication, whereas a bright yellow feels playful and fun. With that in mind, it is no surprise that understanding the impact that color has on a person is important when selecting the colors for your company’s logo. A brand’s logo is its principal design element, acting as a visual representation of the company and its values. There are plenty of things that go into a well-designed logo (10, to be more specific), but one of the most important of these is color. It may seem like an artistic decision, but the primary color you choose for your design actually has a serious psychological impact on how people perceive it. In a widely-cited study called “The Impact of Color on Marketing,” research found that people make a subconscious judgment about products within the first 90 seconds of seeing it. The majority of these people evaluate these products on color alone: almost 85% of consumers cite color as the main reason they buy a certain product, and 80% of people believe color increases brand recognition. So while maybe your favorite color is grass green, it’s good to know how it may affect your customers before you choose it as the main color of your logo. Take a look below at how people perceive different colors, and how twenty-one brands have used this to their advantage: Red Red is a powerful color. It’s the color of love and rage, bringing to mind intensity, power, passion, and action. Red encourages people to take risks, according to renowned color expert Pantone and anyone who has ever run with the bulls. It demands your attention and increases your heart rate, and it may incite feelings of love, ardor, or aggression. Retailers like Target use red because the color’s sense of urgency may drive people to make purchases, whether on impulse or because of an urgent call to action like the final hours of a flash sale. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address Interested in using the power of red to improve conversions, marketing automation company Performable A/B tested the difference in performance of a red call-to-action button versus a green one. The red button showed a 21% increase in conversion. We can’t be 100% sure that simply changing the button to red was responsible for the increase. Perhaps it was just that red contrasted better with the green. Still, the difference is notable and worth considering when thinking about color for your brand. Yellow Bright, sunny yellow attracts attention: it’s a color that won’t be ignored. Its association with joy, happiness, and energy has been shown to..