{"id":29298,"date":"2018-11-15T09:45:10","date_gmt":"2018-11-15T15:45:10","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=29298"},"modified":"2023-09-12T16:35:47","modified_gmt":"2023-09-12T21:35:47","slug":"packaging-unboxing-experience","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/packaging-unboxing-experience\/","title":{"rendered":"5 Rules for Designing an Unforgettable Unboxing Experience for Your Brand"},"content":{"rendered":"

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Online shopping grows in popularity every year.<\/p>\n

Between 2014 and 2017, the number of online shoppers increased from 1.32 billion people to 1.66 billion people<\/a> – an increase of roughly 26%. And, the number of digital shoppers is projected<\/a> to increase to 2.14 million by 2021.<\/p>\n

This means that more packages are arriving in homes every day – packages that should be ambassadors for your brand.<\/p>\n

Product packaging was developed to protect products during the shipping process.<\/p>\n

But modern product packaging has played an increasingly important role in creating strong product brands.<\/p>\n

Just look at the growth of the unboxing video craze.<\/p>\n

What’s the deal with unboxing videos?<\/h3>\n

Unboxing videos feature frequently faceless narrators opening packages for new products. These videos often offer initial impressions on the packaging as well as reviews of the products themselves.<\/p>\n

Some unboxing videos are carefully and professionally produced.<\/p>\n

As mundane as that sounds, unboxing videos can rack up hundreds of thousands and even millions<\/em> of views. Here’s an example for the Apple iPhone XS and XS Max.<\/p>\n