{"id":3015,"date":"2009-11-11T01:12:15","date_gmt":"2009-11-11T07:12:15","guid":{"rendered":"http:\/\/crowdspring.wpengine.com\/?p=3015"},"modified":"2023-10-06T19:27:47","modified_gmt":"2023-10-07T00:27:47","slug":"small-business-logos-trademark-law","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/small-business-logos-trademark-law\/","title":{"rendered":"Small Business Legal Issues: Trade Names, Logos and Trademark Law"},"content":{"rendered":"<p>\n<div class='header-cta' style='display:none'>\n  <span>Will your business idea succeed?<\/span>\n  <a href='https:\/\/www.crowdspring.com\/evaluate-your-startup-idea-quiz\/' class='btn btn-primary' target='_blank'>Take our quiz - completely confidential and free!<\/a>\n<\/div>\n<\/p>\n<p>If you&#8217;re an experienced entrepreneur or business owner, you already know that protecting your brand is important to building your business and maintaining your customers\u2019 trust.<\/p>\n<p>If you&#8217;re a first-time business owner <a href=\"https:\/\/www.crowdspring.com\/how-to-write-a-business-plan\/\" target=\"_blank\" rel=\"noopener\">writing a business plan<\/a> and getting ready to <a href=\"https:\/\/www.crowdspring.com\/blog\/starting-a-business\/\" target=\"_blank\" rel=\"noopener\">start a business<\/a>, you may not yet fully understand why protecting your brand through trademark law is important.<\/p>\n<p>A trademark identifies the product your company sells. For example, Apple is a trade name, while the iPhone is a trademark for Apple&#8217;s smartphones.<\/p>\n<p>Crucial brand elements like your <a href=\"https:\/\/www.crowdspring.com\/naming-a-business-or-product\/\" target=\"_blank\" rel=\"noopener\">business name<\/a>, <a href=\"https:\/\/www.crowdspring.com\/logo-design\/\" target=\"_blank\" rel=\"noopener\">logo<\/a>, and <a href=\"https:\/\/www.crowdspring.com\/business-tagline\/\" target=\"_blank\" rel=\"noopener\">tagline<\/a> should be protected so no other company can enter the market and use your <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener\">brand identity<\/a> to sell their product or service.<\/p>\n<p>One of the earliest steps you can take to protect your brand is to register your trademark.<\/p>\n<p>Watch the video for more details on these five tips, plus the trademark law basics for business. We discuss the details below.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/P47p6koXAWo?list=PL8yULBVawGIgePUCDKpewu0qnLAWDoi8a\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<h2><strong>What is a Trademark?<\/strong><\/h2>\n<div class=\"mod\" data-md=\"61\">\n<div class=\"_oDd\" data-hveid=\"41\"><span class=\"_Tgc\">A trademark is a word, phrase, or logo identifying the goods or services&#8217; source.\u00a0<\/span><\/div>\n<\/div>\n<div class=\"g\"><\/div>\n<div class=\"g\">Trademark law protects a business&#8217;s identity and brand by discouraging businesses from operating under <a title=\"The world's best creative team.\" href=\"https:\/\/www.crowdspring.com\/naming-a-business-or-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">business names<\/a>\u00a0or using logos that are likely to be mistaken for the name of an existing trademark.<\/div>\n<p>For a more complete definition, here&#8217;s how the U.S. Patent and Trademark Office defines a trademark: &#8220;any word, name, symbol, or device, or any combination, used, or intended to be used, in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name.&#8221;<\/p>\n<p>A service mark is similar to a trademark &#8211; but it&#8217;s used to distinguish the services of one provider from services provided by others (and to indicate the source of the services).<\/p>\n<p><div class=' hide-for-medium hide-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 35px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 18px;margin: 20px 0 30px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 15px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i>Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 15px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:11px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 20px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><div class='show-for-medium hide-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 45px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 24px;margin: 20px 0 40px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 18px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 18px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:19.2px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 27px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><div class='show-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 50px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 24px;margin: 20px 0 40px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 16px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 16px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i>  Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:19.2px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 27px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><\/p>\n<h3><strong>What&#8217;s the difference between copyright and trademark law?<\/strong><\/h3>\n<p>Copyright and trademark law protect intellectual property &#8211; but they protect different things. Copyright protects works such as poetry, movies, writing, music, video games, videos, plays, paintings, sheet music, recorded music performances, novels, software code, sculptures, photographs, choreography, and architectural designs. Trademarks are names, logos, sounds, shapes, <a href=\"https:\/\/www.crowdspring.com\/blog\/color-theory\/\" target=\"_blank\" rel=\"noopener\">colors<\/a>, and even smells that distinguish the source of goods or services of one party from those of another party.<\/p>\n<p>Example: A computer software program may be copyrighted. The name of the software can be trademarked.<\/p>\n<h3><strong>If a trade name or logo is protected by copyright law, is it automatically protected by trademark law?<\/strong><\/h3>\n<p>No. A trade name or <a title=\"The world's best creative team.\" href=\"https:\/\/www.crowdspring.com\/logo-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">logo design<\/a> might be protected by copyright law but not by trademark law unless it is used in commerce. This is because trademark rights arise only through commerce (such as when you offer items for sale and use the trade name or logo in your marketing materials or on the products).<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #DA6D5A\"><div class=\"title centered\">How strong is your business name?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/naming-quiz-hero.png\" alt=\"entrepreneur sitting in front of a computer\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Answer 5 quick questions & uncover 15 key insights to elevate your brand and boost recognition.<\/div><a target=\"_blank\" class=\"btn btn-primary\" href=\"https:\/\/crowdspring..com\/quiz-business-name\">Begin the free quiz now!<\/a><\/div><\/div><\/div><\/p>\n<h3><strong>Must a trade name or logo be registered with the U.S. Patent and Trademark Office to be protected by trademark law?<\/strong><\/h3>\n<p>No. You are not required to register a trade name (or logo). You can acquire common law rights simply by using the trade name or logo in commerce.<\/p>\n<h3><strong>Do you have to be a U.S. citizen to register a trademark?<\/strong><\/h3>\n<p>No. But you must disclose your citizenship in the application.<\/p>\n<h3><strong>How Long Does a U.S. Trademark Last?<\/strong><\/h3>\n<p>U.S. Trademark registrations filed today have a 10-year term. NOTE: There are periodic requirements to maintain an active registration, and you must follow those requirements or risk losing your trademark registration.<\/p>\n<h3><strong>Can you sell or assign a trademark to another person?<\/strong><\/h3>\n<p>Yes. If your mark is registered, you can (but don&#8217;t have to) record the transfer with the U.S. Patent and Trademark Office.<\/p>\n<h3><strong>Is a U.S. trademark or use solely in the U.S. sufficient to acquire trademark rights worldwide?<\/strong><\/h3>\n<p>No. Trademark rights are territorial. If you&#8217;ve registered your trademark in the U.S., you can generally enforce it only against those who infringe it in the U.S. Many European countries have adopted the Community Trademark (CTM) &#8211; a registration under that common system allows the enforcement of rights in all of the signatory countries. The CTM doesn&#8217;t replace national trademark rights in the signatory countries but does coexist with those rights.<\/p>\n<p>If you own a U.S. trademark or have applied for one, you can seek registration in any of the countries that have joined the <a href=\"http:\/\/tess2.uspto.gov\/tmdb\/tmep\/1900.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Madrid Protocol<\/a> by filing a single application &#8211; called an &#8220;international application&#8221; &#8211; with the International Bureau of the World Intellectual Property Organization.<\/p>\n<h3><strong>What Should Small Businesses Do To Avoid Violating or Leverage Trademark Law?<\/strong><\/h3>\n<div class=\"mod\" data-md=\"61\">\n<div class=\"_oDd\" data-hveid=\"55\"><span class=\"_Tgc _y9e\">Trademark infringement is the unauthorized use of a trademark or service mark on goods and services that are competing with another company&#8217;s goods or services (or that purport to relate to another company&#8217;s goods or services). The success of a lawsuit to stop the infringement (which is how violations are typically resolved) depends on whether the unauthorized use causes a likelihood of confusion in the average consumer.<\/span><\/div>\n<\/div>\n<div class=\"g\"><\/div>\n<div class=\"g\">Here are five practical tips about trademark law and your trade name or logo:<\/div>\n<p><em>1. <strong>Do a trademark search before you settle on a trade name (<a href=\"https:\/\/www.crowdspring.com\/naming-a-business-or-product\/\">company name<\/a>) and\/or logo.<\/strong><\/em> You can search (for free) the federal trademark database &#8211; <a href=\"http:\/\/tess2.uspto.gov\/\" target=\"_blank\" rel=\"noopener noreferrer\">Trademark Electronic Search System<\/a>. One good alternative: a recent startup, <a href=\"http:\/\/www.trademarkia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Trademarkia<\/a>, allows you to search trademarks for free &#8211; and can help you file your trademark application. You can also leverage Google, Bing, and other search engines to look for companies using the name you intend to use for your company or product. Don&#8217;t forget to do a domain name search to see if someone uses the name as their domain.<\/p>\n<p>It&#8217;s always a good idea to hire a trademark search service &#8211; even if you think you&#8217;re a good researcher. Professional search costs several hundred dollars (and can cost thousands of dollars depending on their coverage), but covers many more databases than you&#8217;ll have access to, will often include an international search, and will typically be much more thorough. Although more expensive than many others, <a href=\"http:\/\/compumark.thomson.com\/emea\/lang\/en\/pid\/10\" target=\"_blank\" rel=\"noopener noreferrer\">this is the company<\/a> I often use when working with clients on trademark matters.<\/p>\n<p>Intellectual property lawsuits can be very expensive. Take care to make sure that you&#8217;re not exposing yourself to unnecessary risk.<\/p>\n<p><em>2. <strong>Register your trademark.<\/strong> <\/em>You are not required to register a trade name (or your logo). You can acquire common law rights simply by using the trade name or logo in commerce. However, registering the trade name or logo can help. It also notifies others that you assert rights over the trade name or logo and are serious about protecting your rights. The registration date also contains the date you first used the mark &#8211; which serves as evidence against other parties you might later allege violate your trademark rights. Moreover, when you&#8217;ve registered your trademark, you can sue those who infringe your mark to recover damages, attorneys&#8217; fees, and punitive damages.<\/p>\n<p>You can hire a firm or attorney to help you register or do it yourself. The forms for registering with the U.S. Patent and Trademark Office can be found <a href=\"http:\/\/www.uspto.gov\/teas\/e-TEAS\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>. If you need answers to specific trademark questions about U.S. registration, you can also contact the Trademark Assistance Center at 1-800-786-9199.<\/p>\n<p><em>3. <strong>Maintain your trademark if you&#8217;ve registered it.<\/strong><\/em> If you&#8217;ve registered your trademark, continue using it in commerce. Don&#8217;t forget to use the &#8220;\u00ae&#8221; symbol once your registration is approved &#8211; this lets everyone know that your trade name or logo is registered. If you haven&#8217;t registered, you can use the &#8220;tm&#8221; trademark symbol to inform people that you assert trademark rights in the trade name or logo but that it&#8217;s not officially registered.<\/p>\n<p><em>4. <strong>You can file a trademark application before you use a mark in commerce.<\/strong><\/em> This is especially helpful to startups &#8211; you don&#8217;t need to wait to use a trademark in commerce &#8211; you can file an Intent-to-Use application with the U.S. Patent and Trademark Office.<\/p>\n<p><em>5. <strong>Understand the Permitted and Prohibited Uses When using another Company&#8217;s trade name or logo.<\/strong><\/em> Often, especially when companies enter into <a href=\"https:\/\/www.crowdspring.com\/blog\/partnership\/\" target=\"_blank\" rel=\"noopener\">partnership agreements<\/a> with each other, the partners must use someone else&#8217;s trade name or trademark. For example, if I have a small electronics store and advertise Sony products for sale, I may use the Sony logo in the advertising I place in the local paper. Make sure you have right to use the trade name or trademark. Don&#8217;t assume you have unlimited rights &#8211; you most likely do not (even if you&#8217;re authorized to resell a particular company&#8217;s products or services).<\/p>\n<p>Similarly, if you allow other parties to use your trade name or logo, make sure you carefully define how they should use the trade name or logo &#8211; and also specify any uses that are not permitted.<\/p>\n<p>If you get into a jam or are unsure about what to do &#8211; consult an attorney.<\/p>\n<p>In a later post, we&#8217;ll discuss more advanced trademark issues, including what to do if someone violates your trademark. If there are other small business legal issues you&#8217;re interested in reading about, please leave a comment and let me know.<\/p>\n<p>You might also be interested in an earlier post &#8211; <a href=\"https:\/\/www.crowdspring.com\/blog\/26\/small-business-legal-issues-copyright-basics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Small Business Legal Issues: Copyright Basics<\/a>.<\/p>\n<p><em>Please remember that legal information is not the same as legal advice. This post may not address all relevant business or legal issues that are unique to your situation, and you should always seek legal advice from a licensed attorney.<\/em><\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=smb&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=article&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125453\/cta-best-brand-forward-illustration-csblog.png\" alt=\"\" width=\"700\" height=\"300\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125453\/cta-best-brand-forward-illustration-csblog.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125453\/cta-best-brand-forward-illustration-csblog-300x129.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125453\/cta-best-brand-forward-illustration-csblog-640x274.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125453\/cta-best-brand-forward-illustration-csblog-400x171.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Will your business idea succeed? Take our quiz &#8211; completely confidential and free! If you&#8217;re an experienced entrepreneur or business owner, you already know that protecting your brand is important to building your business and maintaining your customers\u2019 trust. If you&#8217;re a first-time business owner writing a business plan and getting ready to start a business, you may not yet fully understand why protecting your brand through trademark law is important. A trademark identifies the product your company sells. For example, Apple is a trade name, while the iPhone is a trademark for Apple&#8217;s smartphones. Crucial brand elements like your business name, logo, and tagline should be protected so no other company can enter the market and use your brand identity to sell their product or service. One of the earliest steps you can take to protect your brand is to register your trademark. Watch the video for more details on these five tips, plus the trademark law basics for business. We discuss the details below. What is a Trademark? A trademark is a word, phrase, or logo identifying the goods or services&#8217; source.\u00a0 Trademark law protects a business&#8217;s identity and brand by discouraging businesses from operating under business names\u00a0or using logos that are likely to be mistaken for the name of an existing trademark. For a more complete definition, here&#8217;s how the U.S. Patent and Trademark Office defines a trademark: &#8220;any word, name, symbol, or device, or any combination, used, or intended to be used, in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name.&#8221; A service mark is similar to a trademark &#8211; but it&#8217;s used to distinguish the services of one provider from services provided by others (and to indicate the source of the services). Free Business Startup KitReceive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors. How to Start a Business ChecklistStarting a Corporation Guide Is an LLC Right for You? Starting a Sole Proprietorship Starting Business Partnerships Creating a Powerful Pitch DeckGet your free startup kitFree Business Startup KitReceive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors. How to Start a Business Checklist Starting a Corporation Guide Is an LLC Right for You? Starting a Sole Proprietorship Starting Business Partnerships Creating a Powerful Pitch DeckGet your free startup kitFree Business Startup KitReceive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch..<\/p>\n","protected":false},"author":2,"featured_media":23441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1666],"tags":[432],"class_list":["post-3015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business","tag-legal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Small Business Legal Issues: Trade Names, Logos and Trademark Law - crowdspring Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small Business Legal Issues: Trade Names, Logos and Trademark Law - crowdspring Blog\" \/>\n<meta property=\"og:description\" content=\"Will your business idea succeed? Take our quiz - completely confidential and free! If you&#8217;re an experienced entrepreneur or business owner, you already know that protecting your brand is important to building your business and maintaining your customers\u2019 trust. If you&#8217;re a first-time business owner writing a business plan and getting ready to start a business, you may not yet fully understand why protecting your brand through trademark law is important. A trademark identifies the product your company sells. For example, Apple is a trade name, while the iPhone is a trademark for Apple&#8217;s smartphones. Crucial brand elements like your business name, logo, and tagline should be protected so no other company can enter the market and use your brand identity to sell their product or service. One of the earliest steps you can take to protect your brand is to register your trademark. Watch the video for more details on these five tips, plus the trademark law basics for business. We discuss the details below. What is a Trademark? A trademark is a word, phrase, or logo identifying the goods or services&#8217; source.\u00a0 Trademark law protects a business&#8217;s identity and brand by discouraging businesses from operating under business names\u00a0or using logos that are likely to be mistaken for the name of an existing trademark. For a more complete definition, here&#8217;s how the U.S. Patent and Trademark Office defines a trademark: &#8220;any word, name, symbol, or device, or any combination, used, or intended to be used, in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name.&#8221; A service mark is similar to a trademark &#8211; but it&#8217;s used to distinguish the services of one provider from services provided by others (and to indicate the source of the services). Free Business Startup KitReceive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors. How to Start a Business ChecklistStarting a Corporation Guide Is an LLC Right for You? Starting a Sole Proprietorship Starting Business Partnerships Creating a Powerful Pitch DeckGet your free startup kitFree Business Startup KitReceive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors. How to Start a Business Checklist Starting a Corporation Guide Is an LLC Right for You? Starting a Sole Proprietorship Starting Business Partnerships Creating a Powerful Pitch DeckGet your free startup kitFree Business Startup KitReceive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdspring.com\/blog\/small-business-logos-trademark-law\/\" \/>\n<meta property=\"og:site_name\" content=\"crowdspring Blog\" \/>\n<meta property=\"article:published_time\" content=\"2009-11-11T07:12:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-07T00:27:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2009\/11\/27132023\/2616906744_a238697a95_b-300x187-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"187\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ross Kimbarovsky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ross Kimbarovsky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/small-business-logos-trademark-law\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/small-business-logos-trademark-law\/\"},\"author\":{\"name\":\"Ross Kimbarovsky\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/45a66ce5a05496798744cf14367aa575\"},\"headline\":\"Small Business Legal Issues: Trade Names, Logos and Trademark Law\",\"datePublished\":\"2009-11-11T07:12:15+00:00\",\"dateModified\":\"2023-10-07T00:27:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/small-business-logos-trademark-law\/\"},\"wordCount\":1624,\"publisher\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/small-business-logos-trademark-law\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2009\/11\/27132023\/2616906744_a238697a95_b-300x187-1.jpg\",\"keywords\":[\"Legal\"],\"articleSection\":[\"Small Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/small-business-logos-trademark-law\/\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/small-business-logos-trademark-law\/\",\"name\":\"Small Business Legal Issues: Trade Names, Logos and Trademark Law - 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