{"id":28035,"date":"2018-08-17T10:51:52","date_gmt":"2018-08-17T15:51:52","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=28035"},"modified":"2025-03-30T19:11:38","modified_gmt":"2025-03-31T00:11:38","slug":"social-media-stories-marketing","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/social-media-stories-marketing\/","title":{"rendered":"Why Social Media Stories Are a Big Marketing Phenomenon (And How To Use Them to Market Your Business)"},"content":{"rendered":"

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It doesn’t seem like that long ago that everyone touted Facebook’s newsfeed and Instagram’s feed as the new world for marketers to go forth and conquer.<\/p>\n

How quickly times change.<\/p>\n

Initially dismissed as the playground of Millennials, “stories” have grown to become a viable media format in their own right.<\/p>\n

Not bad for a format that mainly consists of photos, pithy text overlays, and concise videos that sometimes disappear within 24 hours of posting.<\/p>\n

Facebook’s chief product officer Chris Cox predicted<\/a>\u00a0at this year’s F8, Facebook’s annual developer conference:<\/p>\n

The increase in the Stories format is on a path to surpass feeds as the primary way people share things with their friends sometime next year.<\/p><\/blockquote>\n

This is a surprising admission from a company that has put an incredible amount of effort into making its newsfeed as sticky as possible.<\/p>\n

It’s even more surprising that Instagram (also owned by Facebook) only added Stories two years ago, in 2016. Adding Instagram Stories was mainly seen as a \u201chey us too\u201d catch-up move to Snapchat.<\/p>\n

Today, Instagram Stories<\/a> has more than double the number of daily users than Snapchat, based on numbers announced<\/a> in June of 2018:<\/p>\n

The company, owned by Facebook, announced on Thursday that more than 400 million people use the popular feature each day, up from 250 million one year ago. That makes Stories more than twice as popular as Snapchat, which saw 191 million active users in the last quarter, according to the most recent earnings report from parent company Snap.<\/p><\/blockquote>\n

Stories matter.<\/p>\n

Let’s take a look at how some popular brands are using Stories, and then we’ll discuss best practices and tips to help you get started with Stories for your brand.<\/p>\n

Examples of brands using Stories effectively<\/h2>\n

Brands have flocked to Stories, and there are many examples of companies using the format to great effect.<\/p>\n

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Converse<\/b><\/h3>\n

Shoe company Converse integrates Stories tightly with its other Instagram<\/a> posts, as they’ve done here with the recent launch of a new shoe collaboration.<\/p>\n

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