{"id":22774,"date":"2016-11-28T10:56:19","date_gmt":"2016-11-28T16:56:19","guid":{"rendered":"https:\/\/blog.crowdspring.com\/?p=22774"},"modified":"2024-08-04T15:13:34","modified_gmt":"2024-08-04T20:13:34","slug":"marketing-velocity-small-business-startups","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/marketing-velocity-small-business-startups\/","title":{"rendered":"How Marketing Velocity Can Help You Increase Sales and Revenue"},"content":{"rendered":"

\"marketing<\/a><\/p>\n

Image Source: Edward Musiak<\/a><\/em><\/p>\n

Marketing can be expensive and, often, unpredictable. The most successful marketers and teams set clear, crisp goals<\/a>, develop smart strategies<\/a>, and experiment with different tactics. But even then, many campaigns fail to return the money marketers invest in marketing efforts.<\/p>\n

I’ve previously written about lean marketing<\/a>, which involves testing ideas in small batches, listening to feedback, tweaking campaigns, and re-testing. However, another important concept that complements lean marketing is\u00a0marketing velocity.<\/p>\n

Marketing velocity is the speed at which marketing efforts deliver measurable results<\/a>.<\/strong> You can accelerate marketing velocity with various enabling technologies, such as marketing automation, CRM, and other tools and techniques. But at the end of the day, the true measure of marketing velocity is the speed with which you develop your goals, set strategy, and, most importantly, deploy tactics.<\/p>\n

Keep in mind that marketing velocity and agility are two distinctly different concepts. Velocity is about doing things faster. Agility is about testing in small batches, listening to and measuring outcomes, tweaking, and re-testing.<\/p>\n

Why should you care about\u00a0marketing velocity?<\/p>\n

The answer is deceptively simple: speed matters.\u00a0Until you deploy your marketing tactics, you learn nothing. You can spend months strategizing, developing theories, creating collateral, etc. But real testing doesn’t begin until you actually market.<\/p>\n

If your direct competitors<\/a> can set their goals, develop strategies, and deploy marketing campaigns faster than you can muster, you will never be able to beat them in the market unless your strategies and tactics are materially better. Even if your strategies and tactics are better, you’ll still need to deploy them at a reasonable pace. After all, many good tools allow marketers to track, measure, and turn around real-time insights about their marketing efforts. The best marketers can make adjustments and tweak their strategies in near real-time. If your competitors are doing so and you’re not, you’re already falling behind. Ultimately, you need marketing that moves at the speed of ideas<\/a>.<\/p>\n

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