{"id":39444,"date":"2022-03-07T11:59:38","date_gmt":"2022-03-07T17:59:38","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=39444"},"modified":"2026-02-24T11:33:49","modified_gmt":"2026-02-24T17:33:49","slug":"small-business-social-media-growth","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/small-business-social-media-growth\/","title":{"rendered":"10 Ways Social Media Can Help eCommerce Businesses Grow Faster"},"content":{"rendered":"

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Over the past two years, small businesses, especially those involved in eCommerce, have faced unpredictable challenges, and it’s taken a lot of resourcefulness for most companies to continue operating at the same high levels as they once did.<\/p>\n

Delivering on promises to customers has been one of the biggest challenges. Supply chain constraints, production restrictions, shipping delays, and many other factors have made manufacturing and delivering products on time difficult.<\/p>\n

Customers get frustrated when their new sofa won’t arrive for another eight months or their favorite tea is always out of stock.<\/p>\n

Many eCommerce companies do a poor job communicating with their customers and prospects. These companies push for a quick sale but are stuck trying to convince their customers not to cancel delayed orders.<\/p>\n

Think about the core guarantees you make on your website, marketing materials, and even on social media. Do you promise innovation, honesty, brand loyalty, or all three?<\/p>\n

Nearly all companies would benefit from improving their communications with customers and prospects. Social media offers unique opportunities that can help you keep customers informed, engaged, and happy.<\/p>\n

Here’s how you can leverage social media to help grow your business faster:<\/p>\n

Company updates on social media can increase transparency<\/h2>\n

Uncertain times come with unpredictable events. In the past few years, businesses have been turned upside down. From port congestion to product shortages, delays were abundant.<\/p>\n

While you can’t use social media to fix delays or shortages, you can use your social channels to inform<\/a> your customers. For example, your eCommerce brand might experience shipping delays. Posting about shipping delays on social media via posts or stories lets you get your update across to your followers in real time.<\/p>\n

Your updates don’t have to focus on the negatives your businesses might face. With 86% of Americans<\/a> believing transparency from businesses is more critical than ever before, your eCommerce business<\/a> can utilize company updates to be more transparent. You can use social platforms to inform your followers of new partnerships<\/a>, new hires, and even new system updates to increase brand confidence and brand awareness<\/a>.<\/p>\n

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