{"id":23271,"date":"2017-03-13T09:33:21","date_gmt":"2017-03-13T14:33:21","guid":{"rendered":"https:\/\/blog.crowdspring.com\/?p=23271"},"modified":"2025-09-02T12:57:10","modified_gmt":"2025-09-02T17:57:10","slug":"how-brands-are-using-facebook-live-to-connect-with-customers-and-you-can-too","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/how-brands-are-using-facebook-live-to-connect-with-customers-and-you-can-too\/","title":{"rendered":"How Brands Are Using Facebook Live to Connect with Customers"},"content":{"rendered":"

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Ever dreamed of the chance to shout the iconic \u201cLive from New York, it’s Saturday night!\u201d? Well, that may still be out of reach. The good news is that broadcasting before a live audience has never been easier. With a little planning, you could be reaching an audience <\/span>almost <\/span><\/i>as large as an SNL episode. <\/span><\/p>\n

Facebook Live<\/a> lets you stream–you guessed it!–Live video, completely in real time, for your followers. It allows you to break the fourth wall between you and your customers, sharing the unedited, real-life version of you. Nothing warms people to a brand more than authenticity, and Facebook Live is a great medium to convey yours to your followers.<\/span><\/p>\n

What\u2019s in it for You?<\/b><\/h2>\n

Stephanie Abrams Cartin and Courtney Spritzer are co-founders of <\/span>Socialfly<\/span><\/a>, a New York-based social media and marketing agency. They get straight to the point with the importance of video for your brand<\/a>:\u201cLet\u2019s get clear: if your brand isn\u2019t already creating video content for social, it\u2019s behind the times…it\u2019s more important than ever to produce video content if you want to stay relevant and keep up with your competition.\u201d<\/span><\/p>\n

\u201cLet\u2019s get clear: if your brand isn\u2019t already creating video content for social, it\u2019s behind the times…it\u2019s more important than ever to produce video content if you want to stay relevant and keep up with your competition.\u201d<\/span><\/p>\n

Cartin and Spritzer are right. When it comes to engagement and sharing, video outpaces everything else. Video solutions provider\u00a0<\/a><\/span>Brightcove reports that<\/span>\u00a0social video generates 1,200% more shares than images or text combined<\/strong>. Combined!<\/span><\/p>\n

Facebook Live takes advantage of people\u2019s love of video, allowing everyone to connect compellingly. And with Facebook\u2019s <\/span>1.23 billion daily active users<\/span><\/a>, well…it’s kind of like shooting fish in a barrel.\u00a0Consider using a\u00a0Facebook analytics tool to measure your success and optimize your Facebook Live strategy, as well as a Facebook conversion API<\/a> to track potential customer behavior and create targeted Facebook ads for your target audience.<\/span>\u00a0These tools provide valuable insights into your audience engagement and reach.<\/span><\/p>\n

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