Actionable insights on small business, marketing, entrepreneurship, design, and more, from crowdspring. Thu, 20 Nov 2025 18:14:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://images.crowdspring.com/blog/wp-content/uploads/2020/07/03124624/cropped-cs-app-icon-32x32.png 32 32 https://www.crowdspring.com/blog/grow-your-blog-audience/ Tue, 14 Dec 2021 18:45:48 +0000 https://www.crowdspring.com/blog/?p=39176

Frustrated that your blog isn't growing fast enough? These 6 proven insights and strategies will help grow your website traffic.]]> https://www.crowdspring.com/blog/small-business-marketing-guide-types-of-traditional-and-online-marketing/ Wed, 01 May 2013 14:21:43 +0000 http://crowdspring.wpengine.com/?p=17943

Many small business owners and young entrepreneurs are intimidated by marketing. There’s a good reason for this: marketing is expensive, time-consuming, and a waste of time. But when planned and executed correctly, marketing can also lead to more sales and revenue. Whether you plan and execute traditional and online marketing strategies yourself or pay consultants or vendors to help you, you need to understand the types of marketing available to you. Today, we take a look at online and traditional marketing. We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you and highlight additional resources to help you better understand that channel. Online Marketing Online marketing relies on strategies that leverage the Internet and mobile devices. In many cases, the goal of online marketing (especially for small businesses) is to increase sales directly by targeting potential customers using different online channels. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address Search Engine Marketing Search engine marketing focuses on promotion through search engines (Google, Bing). There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). SEO focuses on optimizing the site to increase the site’s ranking in search engine results (SERPs) so that more customers will click on the results and visit the company’s site. PPC focuses on buying ads to make a company’s link more visible in search engines (especially when a company doesn’t have a very good organic rank). To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips. Many tools exist to help you with SEO and PPC. For example, you can use an SEO content writer or an SEO marketing agency to help with content optimization. And many PPC agencies can help you streamline and optimize PPC campaigns. Display Ads You’ve probably seen thousands of banner ads and learned to ignore them. Your customers have also learned to ignore those ads. Studies show that people do not trust display ads. There’s a good reason for that: people have short attention spans and do not like to be interrupted. If you’re still using static banners, try HTML5 display ads. This format displays the content dynamically based on the user’s location, behavior, etc. As a result, you can reach audiences on devices and engage them more directly than with traditional banner ads. Email Marketing This type of marketing involves delivering content and promotional offers to customers through email. Effective mass email marketing requires good design and optimization. It also requires you to pay attention to how people consume email. For example, there are some good guides on the best times and days to send emails for opens and click-throughs. But the data is not universally applicable to all businesses. Some businesses will find that emailing..]]>