{"id":22601,"date":"2016-09-16T08:38:43","date_gmt":"2016-09-16T13:38:43","guid":{"rendered":"http:\/\/blog.crowdspring.com\/?p=22601"},"modified":"2023-07-03T19:09:25","modified_gmt":"2023-07-04T00:09:25","slug":"elements-of-a-great-unboxing-experience","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/elements-of-a-great-unboxing-experience\/","title":{"rendered":"Elements of a Great Unboxing Experience"},"content":{"rendered":"

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If you have a new product, customers are cautious right from the beginning. This is what your customers are thinking before the package ever shows up:<\/p>\n

Will it arrive broken?<\/em>
\nWill the instructions be adequate?<\/em>
\nWill they send the right color?<\/em>
\nAre my credit card details stored safely?<\/em>
\nWill it arrive late?<\/em>
\nWill I have to fight with a customer service rep to explain the \u201cno questions asked\u201d exchange?<\/em><\/p>\n

By the time UPS drops off the package, your newly acquired customer is an emotional powder keg just expecting something to go wrong.<\/p>\n

Fortunately, you can ease this emotion and create positive feelings toward your brand with an exciting unboxing experience.<\/p>\n

Pleasing Arrangement<\/strong><\/p>\n

Think first and foremost about what impression the arrangement of your products within the packaging says about the effort that went into the delivery. I mean, really, what sort of “handling” did your customer pay for in those shipping and handling fees?<\/p>\n

Does your product have a cold, unexciting utilitarian feel?<\/p>\n

\"af9f212a-0b68-46c0-9682-3322070acd48\"<\/p>\n

That image screams “mass produced and shipped without care for the customer on the other end.” It brings to mind an operation more concerned with margins and penny pinching than pride in a product and dedication to the customer.<\/p>\n

Not sure there’s another way? Consider Trunk Club. The service promises personally selected ensembles curated by seasoned stylists for each individual customer. Though the clothing they select for the customer is indubitably plucked from a pre-established array of options, you never feel that way when you open the box. Ever.<\/p>\n

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That packing tells the customer, “This is for you, from us.” Much more impressive and reassuring than one your average shipment.<\/p>\n

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