{"id":22913,"date":"2017-01-11T00:08:21","date_gmt":"2017-01-11T06:08:21","guid":{"rendered":"https:\/\/blog.crowdspring.com\/?p=22913"},"modified":"2023-09-19T14:11:21","modified_gmt":"2023-09-19T19:11:21","slug":"five-tips-to-help-you-brand-your-law-firm-or-law-practice","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/five-tips-to-help-you-brand-your-law-firm-or-law-practice\/","title":{"rendered":"Five Tips To Help You Brand Your Law Firm or Law Practice"},"content":{"rendered":"<p>\n<div class='header-cta' style='display:none'>\n  <span>Discover your brand's unique character.<\/span>\n  <a href='https:\/\/www.crowdspring.com\/brand-archetype-quiz\/' class='btn btn-primary' target='_blank'>Reveal the truth with our free quiz!<\/a>\n<\/div>\n<\/p>\n<p>For decades, law firm branding in the United States was simple: take the last names of the key equity partners, pick a font, and have a name, logo, and brand identity.<\/p>\n<p>Such simplicity has one significant drawback &#8211; it&#8217;s ineffective.<\/p>\n<p>Many law firms and lawyers believe that <a href=\"https:\/\/www.crowdspring.com\/blog\/branding\/\" target=\"_blank\" rel=\"noopener\">branding<\/a> is optional.<\/p>\n<p>That&#8217;s not quite right.<\/p>\n<p>Whether you want to or not &#8211; you have a <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener\">brand identity<\/a>.<\/p>\n<p>Your <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand identity<\/a> impacts everything you do.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #3B2B8F\"><div class=\"title centered\">What\u2019s your brand\u2019s true essence?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/brand-archetype-hero.png\" alt=\"brand archetype illustration of the magician\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Discover your brand's unique character in just 3 minutes & unveil 15 key insights to make your brand stronger.<\/div><a target=\"_blank\" class=\"btn btn-primary\" href=\"https:\/\/www.crowdspring.com\/brand-archetype-quiz\/\">Start the free quiz now!<\/a><\/div><\/div><\/div><\/p>\n<p>In fact, although clients typically hire individual attorneys, the law firm&#8217;s brand is the second most important reason clients retain particular legal counsel.<\/p>\n<p>Big firms spend hundreds of thousands of dollars (and, over time, millions, to craft their brands). Smaller law firms and solo practitioners can&#8217;t afford to invest so much into branding.<\/p>\n<p>The good news is that you don&#8217;t have to pay thousands of dollars to have a great\u00a0legal brand.<\/p>\n<p>I was a trial attorney for 13 years (initially an associate and then a partner at two Chicago firms).<\/p>\n<p>I didn&#8217;t just believe branding was important &#8211; branding was why I left my legal practice in 2007 to start crowdspring (more about that in the video below).<\/p>\n<p>Since then, crowdspring, with 220,000 designers and writers, has helped law firms and lawyers in the U.S. and around the world with logo design, <a href=\"https:\/\/www.crowdspring.com\/website-design\/\" target=\"_blank\" rel=\"noopener\">website design<\/a>, and other graphic design needs.<\/p>\n<p>In the following short video, I offer five tips to help you <a href=\"https:\/\/www.crowdspring.com\/logo-design\/law-firm-logo-design\/\" target=\"_blank\" rel=\"noopener\">brand your law firm<\/a> or practice. Investing in your legal brand today will pay dividends later.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/gRqpTx4UPV4?rel=0&amp;controls=0&amp;showinfo=0\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=brandidentity&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you want to or not &#8211; you have a brand identity. Your brand identity impacts everything you do. Here&#8217;s how to create a strong law brand.<\/p>\n","protected":false},"author":2,"featured_media":22914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3154],"tags":[439,3159,678],"class_list":["post-22913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","tag-logo-design","tag-starting-a-business","tag-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Five Tips To Help You Brand Your Law Firm or Law Practice - crowdspring Blog<\/title>\n<meta name=\"description\" content=\"Whether you want to or not - you have a brand identity. Your brand identity impacts everything you do. 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Here&#039;s how to create a strong law brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdspring.com\/blog\/five-tips-to-help-you-brand-your-law-firm-or-law-practice\/\" \/>\n<meta property=\"og:site_name\" content=\"crowdspring Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-11T06:08:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-19T19:11:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/01\/27132211\/crowdSPRING-Kimbarovsky-Law-Firm-Branding.png\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ross Kimbarovsky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ross Kimbarovsky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/five-tips-to-help-you-brand-your-law-firm-or-law-practice\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/five-tips-to-help-you-brand-your-law-firm-or-law-practice\/\"},\"author\":{\"name\":\"Ross Kimbarovsky\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/45a66ce5a05496798744cf14367aa575\"},\"headline\":\"Five Tips To Help You Brand Your Law Firm or Law Practice\",\"datePublished\":\"2017-01-11T06:08:21+00:00\",\"dateModified\":\"2023-09-19T19:11:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/five-tips-to-help-you-brand-your-law-firm-or-law-practice\/\"},\"wordCount\":271,\"publisher\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/five-tips-to-help-you-brand-your-law-firm-or-law-practice\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/01\/27132211\/crowdSPRING-Kimbarovsky-Law-Firm-Branding.png\",\"keywords\":[\"Logo Design\",\"Starting a Business\",\"Startups\"],\"articleSection\":[\"Brand Identity\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/five-tips-to-help-you-brand-your-law-firm-or-law-practice\/\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/five-tips-to-help-you-brand-your-law-firm-or-law-practice\/\",\"name\":\"Five Tips To Help You Brand Your Law Firm or Law Practice - crowdspring Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/five-tips-to-help-you-brand-your-law-firm-or-law-practice\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/five-tips-to-help-you-brand-your-law-firm-or-law-practice\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/01\/27132211\/crowdSPRING-Kimbarovsky-Law-Firm-Branding.png\",\"datePublished\":\"2017-01-11T06:08:21+00:00\",\"dateModified\":\"2023-09-19T19:11:21+00:00\",\"description\":\"Whether you want to or not - you have a brand identity. 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