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<\/div>Read this in-depth analysis on how fonts, colors, shapes, and lines influence purchasing decisions.<\/p>\n
<\/div>Read More<\/i><\/a> Consider what types of lines will best communicate the message you want to share. Be sure to think about:<\/p>\n For instance, while thick horizontal lines generally communicate stability and comfort, they may not be the best choice for a product or service that relies on speedy execution. Your prospects will derive more comfort from lines that communicate speed if that’s what they are looking for from your business.<\/p>\n Choose line qualities that create visual ease but also align with your leads’ and customers’ expectations. Then let these lines define the overall framework of your design.<\/p>\n Two-dimensional shapes and three-dimensional forms carry psychological implications in design.<\/p>\n Circles suggest inclusion, safety, and community. Triangles communicate directional movement, stability, or instability, depending on how they are oriented. Squares and rectangles convey order and reliability.<\/p>\n But, shapes and forms aren’t limited to the geometric staples we all know. There are also amorphous organic shapes and culturally-derived symbols.<\/p>\n Symbols take their meaning from the cultural context in which they exist – like five-pointed stars representing patriotism in the United States or bats representing good fortune in Chinese culture.<\/p>\n Amorphous shapes take their meaning from the lines used to form them. For instance, softly rounded shapes are more visually soothing than erratically pointed shapes.<\/p>\n To reassurance potential clients or customers, don’t choose arbitrary shapes or forms for your designs. Mindfully choose shapes that align with your product or service – and err on the side of those that naturally inspire relaxation, order, or reliability.<\/p>\n Hard-to-read typography creates stress.<\/p>\n People don’t want to struggle to read your website, product packaging, or signage.<\/p>\n Legible, brand-appropriate fonts reduce stress and support your reassuring messaging.<\/p>\n And, don’t forget to consider the overall appearance of the font. As we previously explained<\/a>:<\/p>\n Fonts have a psychological impact on people.\u00a0The emotion generated from font choice is directly tied into the shape of the letters and our\u00a0psychological response to those shapes.<\/p><\/blockquote>\n All typography is made up of lines and shapes.<\/p>\n Choose your fonts wisely. Build comfort by choosing psychologically appropriate fonts that are clear enough to read from a distance.<\/p>\n If you’re looking for ways to give your customers warm, fuzzy feelings, we’d be remiss if we failed to mention the power of nostalgia.<\/p>\n David Ludden Ph.D. explains<\/a> for Psychology Today,<\/p>\n …research shows that people engage in nostalgic reverie when they\u2019re feeling low in an attempt to boost their mood and self-confidence.<\/p>\n Experimental evidence indicates that nostalgia is experienced as an overwhelmingly positive emotion. It has the effect of boosting one\u2019s mood as well as increasing a sense of meaning in life.<\/p><\/blockquote>\n Consider looking to the past if you want to win customers. This is especially evident in product design trends<\/a>, as companies combine nostalgic design elements with modern technologies.<\/p>\n Many past design fads conjure up comfort, warmth, and fondness. Above all else, choose a style that will resonate with your audience.<\/p>\n What past design trends will your potential customers or clients find to be most comforting and relatable?<\/p>\n Simple typos can undermine the most reassuring, persuasive, and effective design in the world.<\/p>\n Every letter in a design is relevant to the overall design.<\/p>\n The presence of errors implies that your business is incompetent and that you can’t be trusted to get things right.<\/p>\n That’s not a reassuring thought.<\/p>\n No one wants to trust their money to a business that screws things up.<\/p>\n![](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/){kind=logo}
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5. Choose intentional forms and shapes.<\/h2>\n
6. Pick easy-to-read fonts.<\/h2>\n
7. Tap into nostalgia.<\/h2>\n
8. Proofread to catch errors.<\/h2>\n
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