{"id":34211,"date":"2020-02-11T16:18:51","date_gmt":"2020-02-11T22:18:51","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=34211"},"modified":"2024-07-07T18:55:07","modified_gmt":"2024-07-07T23:55:07","slug":"packaging-design-trends-2020","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/packaging-design-trends-2020\/","title":{"rendered":"The 9 Biggest Packaging Design Trends of 2020"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-35130\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125510\/assortment-background-baked-board-352876.jpg\" alt=\"\" width=\"700\" height=\"464\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125510\/assortment-background-baked-board-352876.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125510\/assortment-background-baked-board-352876-300x199.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125510\/assortment-background-baked-board-352876-640x424.jpg 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125510\/assortment-background-baked-board-352876-400x265.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Are you giving your packaging design the attention it deserves?<\/p>\n<p>You may have an awesome product. But, it&#8217;s your packaging that does the selling.<\/p>\n<p>That&#8217;s why <a href=\"https:\/\/www.crowdspring.com\/packaging-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">packaging design<\/a> and <a href=\"https:\/\/www.crowdspring.com\/package-graphics\/\" target=\"_blank\" rel=\"noopener noreferrer\">package graphics<\/a> are too vital to be overlooked, thrown together, or left to grow outdated.<\/p>\n<p>Your product packaging is on the front line of every product sale. Potential customers often see and touch your packaging well before they ever get to interact with the product itself.<\/p>\n<p>And, as we <a href=\"https:\/\/www.crowdspring.com\/blog\/packaging-design-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">explained previously<\/a>,<\/p>\n<blockquote><p>&#8230;smart companies have found that exceptional packaging can create brand value and a phenomenal customer experience.<\/p>\n<p>Packaging design is having its moment. You don\u2019t have to look further than the unbelievable number of YouTube channels dedicated to the unboxing of products to see how far packaging has come.<\/p><\/blockquote>\n<p>So, here in 2020, it&#8217;s time to take stock.<\/p>\n<ul>\n<li>What are the packaging design trends in 2020?<\/li>\n<li>How is your packaging performing?<\/li>\n<li>What&#8217;s new in the world of packaging design?<\/li>\n<li>And, what updates does your packaging need to stay relevant and grow sales?<\/li>\n<\/ul>\n<p>But never fear &#8211; we&#8217;re here to keep you up to date and get you on track.<\/p>\n<p>&gt;&gt; We look at the most recent trends in <a href=\"https:\/\/www.crowdspring.com\/blog\/packaging-design-trends-2022\/\" target=\"_blank\" rel=\"noopener\">packaging design trends for 2022<\/a>.<\/p>\n<h2>Here are the 9 biggest 2020 packaging design trends that are accessible, attractive, and easily adapted for any business.<\/h2>\n<ol>\n<li><a href=\"#sustainable\">Sustainable package design<\/a><\/li>\n<li><a href=\"#minimalism\">Minimalism<\/a><\/li>\n<li><a href=\"#flat\">Flat illustration<\/a><\/li>\n<li><a href=\"#revealing\">Revealing packaging<\/a><\/li>\n<li><a href=\"#soft\">Soft and neutral color palettes<\/a><\/li>\n<li><a href=\"#bold\">Bold patterns<\/a><\/li>\n<li><a href=\"#luxe\">Luxe packaging<\/a><\/li>\n<li><a href=\"#tech\">Tech-interactive packaging<\/a><\/li>\n<li><a href=\"#sbuscription\">Subscription-influenced packaging<\/a><\/li>\n<\/ol>\n<p>Let&#8217;s take a look at each of these packaging trends in detail.<\/p>\n<h3>&gt;&gt;Check out <a href=\"https:\/\/www.crowdspring.com\/blog\/packaging-design-trends-2021\/\" target=\"_blank\" rel=\"noopener\">The 7 Biggest Packaging Design Trends For 2021<\/a>\u00a0if you\u2019re looking for product packaging design trends and styles for 2021.<\/h3>\n<h2 id=\"sustainable\">Trend #1 Sustainable Package Design<\/h2>\n<div id=\"attachment_35113\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-35113\" class=\"wp-image-35113 size-full\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125518\/ooho_notpla.jpeg\" alt=\"\" width=\"700\" height=\"455\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125518\/ooho_notpla.jpeg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125518\/ooho_notpla-300x195.jpeg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125518\/ooho_notpla-640x416.jpeg 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125518\/ooho_notpla-400x260.jpeg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-35113\" class=\"wp-caption-text\">Image courtesy of Notpla<\/p><\/div>\n<p>Packaging is a vital sales tool. It&#8217;s a megaphone for your brand.<\/p>\n<p>And, it&#8217;s also going to inevitably land in a trash can or recycling bin.<\/p>\n<p>The buying public knows this. Consumers are tired of contaminating their planet with wasteful packaging.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #161C4A\"><div class=\"title centered\">Want a free brand review?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/09131004\/brand-identity-grader-blog-cta-hero.png\" alt=\"brand identity grader hero\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div><div>\n<script>\nfunction submitForm_drip_form(oFormElement) {\n  var xhr = new XMLHttpRequest();\n  xhr.onload = function() { \n    if (xhr.status == 200 || xhr.status == 202) {\n      var formEl = document.getElementById(\"drip_form\");\n      var doneEl = document.getElementById(\"done_drip_form\");\n      formEl.style = \"display: none\";\n      doneEl.style = \"display: block\";\n    } else {\n      alert(xhr.responseText);\n    }\n  }\n  var formData = new FormData(oFormElement);\n  grecaptcha.execute(\"6LcyQTUpAAAAAC5ZPtCYQzRWKR732_LmqInv9YSK\", { action: \"external_bumblebee_lead\" }).then((token) => {\n    formData.set(\"recaptcha_token\", token);\n    xhr.open(oFormElement.method, oFormElement.action, true);\n    xhr.setRequestHeader(\"x-frontendurl\", window.location.href);\n    xhr.send(formData);\n  });\n\n  return false;\n  }\n<\/script>\n<div id=\"done_drip_form\" class=\"done\">\n      <div class=\"success-title\">\n        <i class=\"fa fa-check-circle\"><\/i><br\/> We just emailed the info to you.\n      <\/div><\/div><form id=\"drip_form\" action=\"https:\/\/www.crowdspring.com\/api\/v1\/bb\/external_leads\/\" method=\"post\" onsubmit=\"return submitForm_drip_form(this);\">\n      <div class=\"form-group\">\n        <input type=\"email\" name=\"email\" class=\"form-control\" id=\"mce-EMAIL\" required=\"true\"\/>\n        <label html_for=\"mce-EMAIL\" class=\"form-label\">Email Address<\/label>\n      <\/div> \n      <div style=\"position: absolute; left: -5000px\" aria-hidden=\"true\">\n\t<input type=\"text\" value=\"brand-identity-grader-landing-page\" tabindex=\"-1\" name=\"tags\" readonly=\"true\"\/>\n        <input type=\"text\" value=\"true\" tabindex=\"-1\" name=\"add_country_tier_suffix\" readonly=\"true\"\/>\n      <\/div><input type=\"submit\" value=\"I want a stronger brand!\" class=\"btn btn-primary\" \/><p class=\"notice\"> <\/form><\/div><\/div><\/div><\/div><\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/blog\/packaging-design-mistakes\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sustainable packaging<\/a>, in general, will be a big (and hopefully lasting) trend in 2020. But, we think alternatives to plastic packaging, in particular, are poised to take center stage this year.<\/p>\n<h3>Down with Single-Use Plastics<\/h3>\n<p>Plastics are not good for our environment. They don&#8217;t biodegrade. They simply pile up in landfills, litter our landscape, and <a href=\"https:\/\/marinedebris.noaa.gov\/info\/patch.html\" target=\"_blank\" rel=\"noopener noreferrer\">create giant garbage patches in the middle of our oceans<\/a>.<\/p>\n<p><a href=\"https:\/\/www.nrdc.org\/stories\/single-use-plastics-101\" target=\"_blank\" rel=\"noopener noreferrer\">8.3 billion metric tons of plastic have been produced since the 1950s<\/a>. And, half of that has been created in <em>just the last 15 years<\/em>.<\/p>\n<p>Much of this problematic plastic comes in the form of single-use plastic packaging. In fact, roughly <a href=\"https:\/\/www.nrdc.org\/stories\/single-use-plastics-101\" target=\"_blank\" rel=\"noopener noreferrer\">half of the plastic produced every year<\/a> (150 million tons out of 300 million tons) is disposable plastic.<\/p>\n<p>Public awareness of this problem is rising. Popular hashtags like #sustainability, #climatechange, and #plasticpollution prove it.<\/p>\n<p>And, the rise of companies that are innovating <a href=\"https:\/\/www.crowdspring.com\/blog\/sustainable-design-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">new sustainable packaging options<\/a> &#8211; companies like Ecologic, Notpla, and PaperFoam, among others &#8211; shows that the packaging industry is primed and ready to meet the demand.<\/p>\n<p>Thanks to the growing range of non-plastic packaging alternatives in 2020, this green trend is accessible to more businesses than ever before.<\/p>\n<p>And, climate change is playing a key role in the upcoming presidential election. So, you can bet that it will continue to be a priority for businesses this year.<\/p>\n<h4>Ask yourself these questions to develop a greener packaging strategy:<\/h4>\n<ul>\n<li>Does a more sustainable replacement for our current packaging material exist?<\/li>\n<li>Is plastic the only cost-effective option to effectively package our product?<\/li>\n<li>Is there an alternative packaging design that can be executed more sustainably at an equal or lower price?<\/li>\n<\/ul>\n<h4>Related: <a href=\"https:\/\/www.crowdspring.com\/blog\/packaging-design-mistakes\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 Packaging Design Mistakes and How to Avoid Them<\/a><\/h4>\n<h2 id=\"minimalism\">Trend #2 Minimalism<\/h2>\n<div id=\"attachment_35114\" style=\"width: 360px\" class=\"wp-caption alignleft\"><img decoding=\"async\" aria-describedby=\"caption-attachment-35114\" class=\"size-full wp-image-35114\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125518\/ushydrations_minimalist.png\" alt=\"\" width=\"350\" height=\"350\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125518\/ushydrations_minimalist.png 350w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125518\/ushydrations_minimalist-300x300.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125518\/ushydrations_minimalist-150x150.png 150w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125518\/ushydrations_minimalist-177x177.png 177w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125518\/ushydrations_minimalist-24x24.png 24w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125518\/ushydrations_minimalist-48x48.png 48w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125518\/ushydrations_minimalist-96x96.png 96w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><p id=\"caption-attachment-35114\" class=\"wp-caption-text\">Design by crowdspring creative rhythmzyx<\/p><\/div>\n<p>Minimalism is thriving in many areas of design in 2020. For example, we&#8217;re seeing strong examples of minimalism in <a href=\"https:\/\/www.crowdspring.com\/blog\/logo-design-trends-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">2020 logo design trends<\/a>.<\/p>\n<p>Whether it&#8217;s a website, a living room, a dress, or packaging &#8211; minimalist design allows you to draw focus to the elements that really matter.<\/p>\n<p>You wouldn&#8217;t show off an engagement ring in a pile of gaudy costume jewelry. And, your product won&#8217;t show off to its best advantage inside busy, visually overwhelming packaging.<\/p>\n<p>Designers have wised up to this. And so we find this minimalism boom time continuing from the last few years.<\/p>\n<p>Designs featuring restraint and simplicity are particularly popular among natural products. Perhaps because an uncluttered design communicates that there&#8217;s no need to hide behind busy graphics.<\/p>\n<p>You can see this trend in action in Target&#8217;s newly released Good &amp; Gather brand.<\/p>\n<p>The brand&#8217;s packaging eschews busy, hyper graphics for richly-colored plain backgrounds, warm serif fonts, and enlarged food photography. Even the designs for their children&#8217;s line uses flat illustrations (more on that below) rather than more elaborate graphics.<\/p>\n<div id=\"attachment_35095\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-35095\" class=\"size-full wp-image-35095\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125519\/goodgather.jpg\" alt=\"\" width=\"700\" height=\"350\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125519\/goodgather.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125519\/goodgather-300x150.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125519\/goodgather-640x320.jpg 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125519\/goodgather-400x200.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-35095\" class=\"wp-caption-text\">Image courtesy of Target<\/p><\/div>\n<p>The uncluttered design really allows each food product to shine.<\/p>\n<h4>Here are some ideas to consider for your own minimalist packaging&#8230;<\/h4>\n<ul>\n<li>Use high-contrast elements on simple backdrops.<\/li>\n<li>Pick <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-story\/\" target=\"_blank\" rel=\"noopener\">one aspect of your brand story<\/a> to focus on &#8211; a commitment to sustainability, a storied, vintage background, a focus on quality ingredients, etc&#8230;.<\/li>\n<li>Focus on just one visual element &#8211; one important image, a striking color, or strong typography. With minimalism, fewer elements translate to higher impact. And it helps your <a href=\"https:\/\/www.crowdpring.com\/logo-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">logo design<\/a> stand out.<\/li>\n<\/ul>\n<h4>Related: <a href=\"https:\/\/www.crowdspring.com\/blog\/logo-design-minimalism-branding-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why a Minimalist Logo Can Work Great For Your Business<\/a><\/h4>\n<h2 id=\"flat\">Trend #3 Flat Illustration<\/h2>\n<div id=\"attachment_35117\" style=\"width: 335px\" class=\"wp-caption alignright\"><img decoding=\"async\" aria-describedby=\"caption-attachment-35117\" class=\"size-full wp-image-35117\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125516\/artbuyheart_flat-illustrations.png\" alt=\"\" width=\"325\" height=\"325\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125516\/artbuyheart_flat-illustrations.png 325w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125516\/artbuyheart_flat-illustrations-300x300.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125516\/artbuyheart_flat-illustrations-150x150.png 150w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125516\/artbuyheart_flat-illustrations-177x177.png 177w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125516\/artbuyheart_flat-illustrations-24x24.png 24w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125516\/artbuyheart_flat-illustrations-48x48.png 48w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125516\/artbuyheart_flat-illustrations-96x96.png 96w\" sizes=\"(max-width: 325px) 100vw, 325px\" \/><p id=\"caption-attachment-35117\" class=\"wp-caption-text\">Design by crowdspring creative Artbuyheart<\/p><\/div>\n<p>Flat illustrations have stealthily dominated the design world over the past several years.<\/p>\n<p>First, Apple embraced flat icons 2013 and mobile designers followed. Then, <a href=\"https:\/\/www.crowdspring.com\/blog\/saas\/\" target=\"_blank\" rel=\"noopener\">SaaS<\/a> giant Slack debuted their iconic flat illustrations by Alice Lee in 2017 and web designers followed.<\/p>\n<p>Now, in 2020, <a href=\"https:\/\/www.crowdspring.com\/packaging-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">packaging designers<\/a> are joining the flat illustration party in droves.<\/p>\n<p>And it makes perfect sense &#8211; flat illustrations are an extension of the current minimalist zeitgeist. They&#8217;re also a versatile illustration style that can be adapted successfully to represent many unique brands. And, perhaps most compelling for packaging design, flat illustrations are relatively easy to print on a wide range of packaging mediums.<\/p>\n<h4>If you choose to embrace a flat illustration style for your packaging, here are some tips to get it right:<\/h4>\n<ul>\n<li>Choose an illustration style that embodies your brand &#8211; don&#8217;t just copy popular existing styles.<\/li>\n<li>Use your brand&#8217;s existing color palette throughout your illustrations.<\/li>\n<li>Make your illustrations central to your <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand identity<\/a> (all of your visual branding) to create a cohesive look that your customers will easily recognize.<\/li>\n<\/ul>\n<h4>Related: <a href=\"https:\/\/www.crowdspring.com\/blog\/illustrations-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Illustrations Can Boost Your Small Business Marketing<\/a><\/h4>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #000630\"><div class=\"title centered\">WHICH PACKAGING IS BEST?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/crowdspring-case-study-regine-pack-260-transparent.png\" alt=\"high quality product packaging for world's best tweezers\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Only 20% of people answer all 5 questions correctly.<br\/><br\/>Think you can get a perfect score?<\/div><a target=\"_blank\" class=\"btn btn-primary\" href=\"https:\/\/crowdspring.typeform.com\/to\/HaoGywen\">Take the free quiz now!<\/a><\/div><\/div><\/div><\/p>\n<h2 id=\"revealing\">Trend #4 Revealing Packaging<\/h2>\n<div id=\"attachment_35121\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-35121\" class=\"size-full wp-image-35121\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125514\/transparent_packagingdigest.jpg\" alt=\"\" width=\"700\" height=\"394\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125514\/transparent_packagingdigest.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125514\/transparent_packagingdigest-300x169.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125514\/transparent_packagingdigest-640x360.jpg 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125514\/transparent_packagingdigest-400x225.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-35121\" class=\"wp-caption-text\">Image courtesy of Packaging Digest<\/p><\/div>\n<p>Packaging designers in 2020 are embracing transparency.<\/p>\n<p>Revealing what&#8217;s on the inside has never been a more important concept for businesses. This is the Era of Authenticity.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-35120 alignleft\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125515\/ibrahimahmadworks-revealing.png\" alt=\"\" width=\"350\" height=\"320\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125515\/ibrahimahmadworks-revealing.png 350w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125515\/ibrahimahmadworks-revealing-300x274.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>People are tired of false and contrived advertisements. They&#8217;re over the &#8220;corporate veil.&#8221; And, they want to do business with companies that behave with honesty, integrity, and transparency.<\/p>\n<p>Packaging that reveals the product inside is aligned with those priorities.<\/p>\n<p>We <a href=\"https:\/\/www.crowdspring.com\/blog\/packaging-design-mistakes\/\" target=\"_blank\" rel=\"noopener noreferrer\">previously cautioned<\/a>\u00a0that misrepresenting a product through packaging trickery is a great way to burn trust and lose customers. This trend of packaging honesty and transparency is the remedy.<\/p>\n<p>This style gives your brand and products a strong brand identity and as we pointed out in our guide on <a href=\"https:\/\/www.crowdspring.com\/blog\/starting-a-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">how to start a business<\/a>,<\/p>\n<blockquote><p>a strong brand identity is the most effective way your &#8230; business can gain a competitive edge in an increasingly crowded marketplace.<\/p><\/blockquote>\n<p>Think about ways that you can incorporate transparency of all kinds into your packaging.<\/p>\n<h4>Here are some ideas to get you started:<\/h4>\n<ul>\n<li>Use transparent windows that incorporate your product&#8217;s color into the overall design.<\/li>\n<li>Feature physical cut-outs that reveal your product&#8217;s texture.<\/li>\n<li>Go with a physically minimalist packaging design that deliberately leaves portions of the product revealed.<\/li>\n<\/ul>\n<h4>Related: <a href=\"https:\/\/www.crowdspring.com\/blog\/packaging-design-tips-psychology\/\" target=\"_blank\" rel=\"noopener noreferrer\">4 Psychology-Based Design Tips For Eye-Catching Packaging Design<\/a><\/h4>\n<h2 id=\"soft\">Trend #5 Soft and Neutral Color Palettes<\/h2>\n<div id=\"attachment_35115\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-35115\" class=\"size-full wp-image-35115\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125517\/gernet_softpalette.png\" alt=\"\" width=\"700\" height=\"426\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125517\/gernet_softpalette.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125517\/gernet_softpalette-300x183.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125517\/gernet_softpalette-640x389.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125517\/gernet_softpalette-400x243.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-35115\" class=\"wp-caption-text\">Design by crowdspring creative Gernet<\/p><\/div>\n<p>We&#8217;ve already discussed how popular minimalism is today.\u00a0 And, while &#8220;minimalism classic&#8221; continues to thrive, there&#8217;s also a new kid on the block.<\/p>\n<p>A new color palette is providing a twist on minimalism &#8211; stepping away from the standard black and white trend for a softer look.<\/p>\n<p>In 2020, you&#8217;ll find simple designs rendered in neutrals and soft shades bringing new subtlety to minimal packaging design. And, honestly, it&#8217;s a bit of a relief.<\/p>\n<div id=\"attachment_35116\" style=\"width: 335px\" class=\"wp-caption alignright\"><img decoding=\"async\" aria-describedby=\"caption-attachment-35116\" class=\"size-full wp-image-35116\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125517\/bilyanas_crowdspring.png\" alt=\"\" width=\"325\" height=\"282\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125517\/bilyanas_crowdspring.png 325w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125517\/bilyanas_crowdspring-300x260.png 300w\" sizes=\"(max-width: 325px) 100vw, 325px\" \/><p id=\"caption-attachment-35116\" class=\"wp-caption-text\">Design by crowdspring creative Bilyanas<\/p><\/div>\n<p>Black and white, while classic, is also ubiquitous. So, businesses who have embraced a black and white palette have to rely more heavily on graphics and fonts to differentiate themselves from the black and white pack. And, many just don&#8217;t succeed &#8211; fading into sameness.<\/p>\n<p>If a minimalist design is right for your brand, consider embracing this trend for a wider color palette to help your business stand out.<\/p>\n<h4>Here are some ideas for you to consider:<\/h4>\n<ul>\n<li>Use multiple neutral shades to create more interest.<\/li>\n<li>Low-key packaging color choices can help product photos to stand out.<\/li>\n<li>Throw in a contrasting surprise design element for unexpected pop &#8211; think of stickers, banners, etc.<\/li>\n<\/ul>\n<h4>Related: <a href=\"https:\/\/www.crowdspring.com\/blog\/small-business-branding-color\/\" target=\"_blank\" rel=\"noopener noreferrer\">Small Business Branding: What Color Says About Your Business<\/a><\/h4>\n<h2 id=\"bold\">Trend #6 Bold Patterns<\/h2>\n<div id=\"attachment_35122\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-35122\" class=\"size-full wp-image-35122\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125513\/muxalex_pattern2.png\" alt=\"\" width=\"700\" height=\"503\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125513\/muxalex_pattern2.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125513\/muxalex_pattern2-300x216.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125513\/muxalex_pattern2-640x460.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125513\/muxalex_pattern2-400x287.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-35122\" class=\"wp-caption-text\">Design by crowdspring creative muxalex<\/p><\/div>\n<p>Had enough of minimalism? You&#8217;re not alone.<\/p>\n<p>While some brands are tweaking minimalism to make their own unique mark in 2020, others are deliberately flouting it.<\/p>\n<div id=\"attachment_35119\" style=\"width: 335px\" class=\"wp-caption alignleft\"><img decoding=\"async\" aria-describedby=\"caption-attachment-35119\" class=\"wp-image-35119 size-full\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125515\/muxalex_patterned.png\" alt=\"\" width=\"325\" height=\"468\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125515\/muxalex_patterned.png 325w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125515\/muxalex_patterned-208x300.png 208w\" sizes=\"(max-width: 325px) 100vw, 325px\" \/><p id=\"caption-attachment-35119\" class=\"wp-caption-text\">Design by crowdspring creative muxalex<\/p><\/div>\n<p>To counter minimalism&#8217;s overwhelming popularity, many businesses are moving in the opposite direction. Ornate, intricate detailing on their packages help them stand out from the minimal crowd.<\/p>\n<p>This trend is not for the faint of heart. It takes a strong brand to align with strong patterns. But, if your brand is bold, this trend might be right for your business.<\/p>\n<h4>These tips can help&#8230;<\/h4>\n<ul>\n<li>Make each different pattern fit within an overall design aesthetic. Cohesive branding still matters and will make your patterned packages work in harmony with one another, rather than create a massive disconnect with your brand.<\/li>\n<li>Repeat the same design. Too many competing design elements can be jarring &#8211; but one repeating pattern is appealing.<\/li>\n<li>Use a color scheme to tie your packages together. Make sure the color scheme is in keeping with your brand personality and any style guide you may have.<\/li>\n<\/ul>\n<h2 id=\"luxe\">Trend #7 Luxe Packaging<\/h2>\n<div id=\"attachment_35124\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-35124\" class=\"size-full wp-image-35124\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125513\/painterargon_luxe.png\" alt=\"\" width=\"700\" height=\"326\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125513\/painterargon_luxe.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125513\/painterargon_luxe-300x140.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125513\/painterargon_luxe-640x298.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125513\/painterargon_luxe-400x186.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-35124\" class=\"wp-caption-text\">Design by crowdspring creative painterargon<\/p><\/div>\n<p>Luxe, expensive-looking packaging is on the rise in 2020.<\/p>\n<p>Today&#8217;s shoppers want to be distracted by some spectacle.<\/p>\n<p>Just as Depression-era consumers flocked to Ziegfeld&#8217;s Follies and embraced the distraction of glossy MGM musicals, shoppers in 2020 are looking for a shiny, pretty thing to take their minds off of global climate change, presidential elections, and divisive human rights issues.<\/p>\n<div id=\"attachment_35125\" style=\"width: 340px\" class=\"wp-caption alignright\"><img decoding=\"async\" aria-describedby=\"caption-attachment-35125\" class=\"size-full wp-image-35125\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125512\/luxe_packagingtechtoday.png\" alt=\"\" width=\"330\" height=\"257\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125512\/luxe_packagingtechtoday.png 330w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125512\/luxe_packagingtechtoday-300x234.png 300w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/><p id=\"caption-attachment-35125\" class=\"wp-caption-text\">Image courtesy of Packaging Tech Today<\/p><\/div>\n<p>We&#8217;ve already seen an increase in metallic lettering and graphics; holographic foil elements, sharp, elegant contrasts, luxurious textures, and continued popularity of the ever-elegant Art Deco revival movement.<\/p>\n<p>We anticipate more brands will embrace these, and other, luxurious design styles to capture buyer&#8217;s eyes and win their hearts in 2020.<\/p>\n<h4>If luxe packaging design supports your brand, try these tips:<\/h4>\n<ul>\n<li>Play with texture to create a rewarding tactile experience.<\/li>\n<li>Explore metallics to give your packaging a visual pop on the shelves.<\/li>\n<li>Dig into historical art movements like Art Nouveau, Art Deco, and others to find a style that reflects your brand in a luxurious way.<\/li>\n<\/ul>\n<h2 id=\"tech\">Trend #8 Tech-Interactive Packaging<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-35118\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125516\/tech-interactive_pageloot.jpg\" alt=\"\" width=\"700\" height=\"500\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125516\/tech-interactive_pageloot.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125516\/tech-interactive_pageloot-300x214.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125516\/tech-interactive_pageloot-640x457.jpg 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125516\/tech-interactive_pageloot-400x286.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Smart homes, Apple Pay, rideshare, and food delivery apps&#8230;<\/p>\n<p>People expect tech integration <em>everywhere<\/em> in their lives.<\/p>\n<p>That&#8217;s why tech-integrated packaging design is trending in 2020.<\/p>\n<p>Thanks to technological advancements, packaging can now be more than just a protective wrapping or a blank canvas. With smart packaging <a href=\"https:\/\/bitly.com\/blog\/qr-code-product-packaging\/\" target=\"_blank\" rel=\"noopener\">QR codes<\/a>, social-media tie-ins, interactive games, and other augmented experiences featured on the packaging, brands are creating interactive experiences right from the product box. These allow consumers to access detailed information, track provenance, win contests, and much more\u2014all adding immense value beyond the initial purchase.<\/p>\n<p>This trend elevates your packaging beyond an item to be immediately removed and discarded to a branded experience.<\/p>\n<h4>Keep these suggestions in mind as you plan your packaging tech strategy:<\/h4>\n<ul>\n<li>Ensure the tech aspect strongly correlates with your brand vision, story, and purpose. Arbitrary tech elements can lead to a disconnect.<\/li>\n<li>Make it social media friendly. Share awards, welcome user-generated content, or rack up points. (Then let users trade those points in for special perks.)<\/li>\n<\/ul>\n<h2 id=\"subscription\">Trend #9 Subscription-Influenced Packaging<\/h2>\n<div id=\"attachment_35127\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-35127\" class=\"size-full wp-image-35127\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125511\/fff_subscription_ayumitakahashi.png\" alt=\"\" width=\"700\" height=\"466\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125511\/fff_subscription_ayumitakahashi.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125511\/fff_subscription_ayumitakahashi-300x200.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125511\/fff_subscription_ayumitakahashi-640x426.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125511\/fff_subscription_ayumitakahashi-400x266.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-35127\" class=\"wp-caption-text\">Image courtesy of Ayumi Takahashi<\/p><\/div>\n<p>Subscription boxes are popular. Really popular.<\/p>\n<p>While the classic &#8220;Fruit of the Month&#8221; club has been around for ages, modern subscription boxes offer a bit more fun and excitement. With subscription services for nearly every niche interest you can think of &#8211; from tea to horror novels, to leggings, to vegan beauty &#8211; there&#8217;s something for everyone.<\/p>\n<p>And, whether subscribers are simply ordering regular necessities or gifting themselves with a surprise present every month, the shopping public has embraced these services like gangbusters.<\/p>\n<div id=\"attachment_35128\" style=\"width: 335px\" class=\"wp-caption alignleft\"><img decoding=\"async\" aria-describedby=\"caption-attachment-35128\" class=\"size-full wp-image-35128\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125511\/fabfitfun-summer-may-2018-0004.jpg\" alt=\"\" width=\"325\" height=\"325\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125511\/fabfitfun-summer-may-2018-0004.jpg 325w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125511\/fabfitfun-summer-may-2018-0004-300x300.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125511\/fabfitfun-summer-may-2018-0004-150x150.jpg 150w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125511\/fabfitfun-summer-may-2018-0004-177x177.jpg 177w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125511\/fabfitfun-summer-may-2018-0004-24x24.jpg 24w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125511\/fabfitfun-summer-may-2018-0004-48x48.jpg 48w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/02\/27125511\/fabfitfun-summer-may-2018-0004-96x96.jpg 96w\" sizes=\"(max-width: 325px) 100vw, 325px\" \/><p id=\"caption-attachment-35128\" class=\"wp-caption-text\">Image courtesy of Ayumi Takahashi<\/p><\/div>\n<p>For subscription services, the delivery experience is the most important interaction with their customer. So, they&#8217;ve prioritized creating an amazing unboxing experience to strengthen subscribers&#8217; bond with their brand.<\/p>\n<h4>So, what can your business learn and embrace from these delivery packaging pros?<\/h4>\n<ul>\n<li>Use interesting materials to emphasize and illustrate your brand story.<\/li>\n<li>Make your package social media friendly, inside and out &#8211; the inside of your package can be just as impactful as the outside.<\/li>\n<li>Give your customers something to look forward to with each delivery &#8211; a themed box every month, different inserts, special recipes, some element that changes with each new item ordered.<\/li>\n<\/ul>\n<h2>Wrapping it Up<\/h2>\n<p>We hope these trends have inspired you to think a bit deeper about how you can take your packaging design to the next level in 2020.<\/p>\n<p>But, as always, we encourage you to avoid adopting a trend simply because it&#8217;s trendy. Communicating <em>your<\/em> brand and <em>your<\/em> product to <em>your<\/em> audience should always be your top consideration when planning a package design.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=design&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n<p><h2>Want a closer look at all design trends for 2021?<\/h2>\r\n\r\n<a href=\"https:\/\/www.crowdspring.com\/blog\/logo-design-trends-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">Logo Design Trends 2021: Your Essential Guide to Navigating the Biggest and Hottest Trends\r\n<\/a><br\/>\r\n<a href=\"https:\/\/www.crowdspring.com\/blog\/web-design-trends-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 Biggest Web Design Trends for 2021<\/a><br\/>\r\n<a href=\"https:\/\/www.crowdspring.com\/blog\/marketing-trends-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 Biggest Marketing Trends For 2021<\/a><br\/>\r\n<a href=\"https:\/\/www.crowdspring.com\/blog\/product-design-trends-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 Biggest Product Design Trends For 2021<\/a><br\/>\r\n<a href=\"https:\/\/www.crowdspring.com\/blog\/packaging-design-trends-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">The 7 Biggest Packaging Design Trends For 2021<\/a><br\/>\r\n<a href=\"https:\/\/www.crowdspring.com\/blog\/book-cover-design-trends-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">8 Top Book Cover Design Trends for 2021<\/a><br\/><\/p>\n<p><h2>Want a closer look at all design trends for 2020?<\/h2>\r\n\r\n<a href=\"https:\/\/www.crowdspring.com\/blog\/logo-design-trends-2020\/\/\" target=\"_blank\" rel=\"noopener noreferrer\">2020 Logo design trends<\/a>\r\n<br>\r\n<a href=\"https:\/\/www.crowdspring.com\/blog\/web-design-trends-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">2020 Web design trends<\/a>\r\n<br>\r\n<a href=\"https:\/\/www.crowdspring.com\/blog\/product-design-trends-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">2020 Product design trends<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s are the 9 biggest 2020 packaging design trends that are accessible, attractive, and easily adapted for any business.<\/p>\n","protected":false},"author":25522,"featured_media":35113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3155],"tags":[2097,2525,329,533],"class_list":["post-34211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-color","tag-design-trends","tag-graphic-design","tag-package-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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