{"id":24307,"date":"2017-07-18T09:28:41","date_gmt":"2017-07-18T14:28:41","guid":{"rendered":"https:\/\/blog.crowdspring.com\/?p=24307"},"modified":"2023-09-19T14:25:00","modified_gmt":"2023-09-19T19:25:00","slug":"successful-rebrands-strategies","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/successful-rebrands-strategies\/","title":{"rendered":"5 Successful Rebrands And What You Can Learn From Them"},"content":{"rendered":"<p>\n<div class='header-cta' style='display:none'>\n  <span>Discover your brand's unique character.<\/span>\n  <a href='https:\/\/www.crowdspring.com\/brand-archetype-quiz\/' class='btn btn-primary' target='_blank'>Reveal the truth with our free quiz!<\/a>\n<\/div>\n<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener\">Brand identity<\/a> is more than the <a href=\"https:\/\/www.crowdspring.com\/naming-a-business-or-product\/\" target=\"_blank\" rel=\"noopener\">company&#8217;s name<\/a> and <a href=\"https:\/\/www.crowdspring.com\/logo-design\/\" target=\"_blank\" rel=\"noopener\">logo<\/a>, but a strong identity starts with a memorable business name and unique logo design.<\/p>\n<p>As we previously\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/startups-small-business-branding\/\" target=\"_blank\" rel=\"noopener\">explained<\/a>:<\/p>\n<blockquote><p>A brand is the sum total of the experience your prospects and customers have with your company. A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility with your prospects and customers. Your company\u2019s brand is, in many ways, its personality. Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your website, the content of your marketing materials, your presentations and booths at conferences, and your posts on social networks.<\/p><\/blockquote>\n<p>Whether you&#8217;re <a href=\"https:\/\/www.crowdspring.com\/blog\/starting-a-business\/\" target=\"_blank\" rel=\"noopener\">starting a new business<\/a> or have an existing business, ask yourself: does your logo reflect your true brand?<\/p>\n<p>If it doesn&#8217;t, consider <a href=\"https:\/\/www.crowdspring.com\/blog\/how-to-rebrand\/\" target=\"_blank\" rel=\"noopener\">rebranding<\/a> your business.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #3B2B8F\"><div class=\"title centered\">What\u2019s your brand\u2019s true essence?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/brand-archetype-hero.png\" alt=\"brand archetype illustration of the magician\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Discover your brand's unique character in just 3 minutes & unveil 15 key insights to make your brand stronger.<\/div><a target=\"_blank\" class=\"btn btn-primary\" href=\"https:\/\/www.crowdspring.com\/brand-archetype-quiz\/\">Start the free quiz now!<\/a><\/div><\/div><\/div><\/p>\n<p>Rebranding is hard and some companies that try to rebrand, fail.<\/p>\n<p>But if your business is hitting a wall, a rebrand can help.<\/p>\n<p>A good rebrand can shed new light on a business, connecting it with customers in new and effective ways.<\/p>\n<p>In this video, we look at five rebranding successes so that you can understand the strategies and use them in your\u00a0own rebranding efforts.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/4_-xd986acg?rel=0&amp;showinfo=0\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>Invest in your <a href=\"https:\/\/www.crowdspring.com\/blog\/branding\/\" target=\"_blank\" rel=\"noopener\">branding<\/a> today to be more successful tomorrow.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=brandidentity&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you&#8217;re starting a new business or have an existing business, ask yourself: does your logo reflect your true brand? If it doesn&#8217;t, consider rebranding your business.<\/p>\n","protected":false},"author":2,"featured_media":24308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3154],"tags":[3160,439,3159],"class_list":["post-24307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","tag-growing-a-business","tag-logo-design","tag-starting-a-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Successful Rebrands And What You Can Learn From Them - crowdspring Blog<\/title>\n<meta name=\"description\" content=\"Whether you&#039;re starting a new business or have an existing business, ask yourself: does your logo reflect your true brand? 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