{"id":29662,"date":"2019-01-25T00:12:44","date_gmt":"2019-01-25T06:12:44","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=29662"},"modified":"2024-02-26T17:59:24","modified_gmt":"2024-02-26T23:59:24","slug":"graphic-design-trends-2019","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/graphic-design-trends-2019\/","title":{"rendered":"12 Graphic Design Trends that Will Be Most Influential in 2019"},"content":{"rendered":"<div id=\"attachment_29668\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29668\" class=\"size-full wp-image-29668\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130544\/apple-oct-more-in-the-making-event-100777139-large.jpg\" alt=\"\" width=\"700\" height=\"467\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130544\/apple-oct-more-in-the-making-event-100777139-large.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130544\/apple-oct-more-in-the-making-event-100777139-large-300x200.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130544\/apple-oct-more-in-the-making-event-100777139-large-640x427.jpg 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130544\/apple-oct-more-in-the-making-event-100777139-large-400x267.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-29668\" class=\"wp-caption-text\">Courtesy Apple<\/p><\/div>\n<p>\n<div class='header-cta' style='display:none'>\n  <span>Could the right logo transform your business?<\/span>\n  <a href='https:\/\/www.crowdspring.com\/logo-quiz\/' class='btn btn-primary' target='_blank'>Uncover 15 insights with our free quiz!<\/a>\n<\/div>\n<\/p>\n<p>With only moments to grab consumer attention, a compelling design offers the best chance to engage your customers and leave a memorable impression.\u00a0As we <a href=\"https:\/\/www.crowdspring.com\/blog\/great-design-business-startups-branding-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">wrote<\/a>,<\/p>\n<blockquote><p><a href=\"https:\/\/sjinsights.net\/2014\/09\/29\/new-research-sheds-light-on-daily-ad-exposures\/\">Marketing studies<\/a>\u00a0show that the average American is exposed to around 5,000 advertisements and brands per day. Out of that veritable flood, they found only 12 made enough of an impact to leave an impression. You can help your business be one of those twelve through effective, attractive design.<\/p><\/blockquote>\n<p>What will be trendy and hot in 2019?<\/p>\n<p><strong>&gt;&gt; Here&#8217;s our look at <a href=\"https:\/\/www.crowdspring.com\/blog\/graphic-design-trends-2022\/\" target=\"_blank\" rel=\"noopener\">graphic design trends for 2022<\/a>.<\/strong><\/p>\n<p>Whether you&#8217;re looking for a <a href=\"https:\/\/www.crowdspring.com\/logo-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">modern logo design<\/a> for a new business or considering a rebrand, creating or refreshing your <a href=\"https:\/\/www.crowdspring.com\/packaging-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">product packaging<\/a> or <a href=\"https:\/\/www.crowdspring.com\/package-graphics\/\" target=\"_blank\" rel=\"noopener noreferrer\">package graphics<\/a>, or looking to <a href=\"https:\/\/www.crowdspring.com\/website-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">redesign your company&#8217;s website<\/a>, you should be familiar with these 12 graphic design trends that will be most influential in 2019.<\/p>\n<h2>12 graphic design trends and styles that will be most influential in 2019:<\/h2>\n<ol>\n<li><a href=\"#bold\">Bold typography<\/a><\/li>\n<li><a href=\"#light\">Light and dark color schemes<\/a><\/li>\n<li><a href=\"#gradients\">Gradients and duotones<\/a><\/li>\n<li><a href=\"#authentic\">Authentic stock photography<\/a><\/li>\n<li><a href=\"#vivid\">Vivid colors<\/a><\/li>\n<li><a href=\"#open\">Open composition<\/a><\/li>\n<li><a href=\"#3d\">3D<\/a><\/li>\n<li><a href=\"#metallic\">Metallic effects<\/a><\/li>\n<li><a href=\"#fluid\">Fluid and flowing effects<\/a><\/li>\n<li><a href=\"#text\">Text on backgrounds<\/a><\/li>\n<li><a href=\"#strokes\">Strokes, stains,\u00a0and doodles<\/a><\/li>\n<li><a href=\"#pantone\">Pantone color of the year<\/a><\/li>\n<\/ol>\n<h2 id=\"bold\">1. Bold typography<\/h2>\n<div id=\"attachment_29693\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29693\" class=\"size-full wp-image-29693\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130533\/screen-shot-2018-12-11-at-9.11.38-am.png\" alt=\"\" width=\"700\" height=\"340\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130533\/screen-shot-2018-12-11-at-9.11.38-am.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130533\/screen-shot-2018-12-11-at-9.11.38-am-300x146.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130533\/screen-shot-2018-12-11-at-9.11.38-am-640x311.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130533\/screen-shot-2018-12-11-at-9.11.38-am-400x194.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-29693\" class=\"wp-caption-text\">by vontrapp\u00a0on crowdspring<\/p><\/div>\n<p>Typography is a fundamental part of graphic design. As such, it&#8217;s no surprise every year that designers take typography in a different direction.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #DA6D5A\"><div class=\"title centered\">How much is a great logo worth to your business?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/logo-quiz-hero-optimized.png\" alt=\"logo designer sitting in front of a computer\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Answer 5 quick questions & gain 15 valuable insights to drive customer loyalty and business growth.<\/div><a target=\"_blank\" class=\"btn btn-primary\" href=\"https:\/\/www.crowdspring.com\/logo-quiz\/\">Start the free quiz now!<\/a><\/div><\/div><\/div><\/p>\n<p>Recently we&#8217;ve noticed an increase in the use of type as a bold, often primary element in graphic and web design. Allowing your typography to stand front and center creates a powerful impression.<\/p>\n<div id=\"attachment_29695\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29695\" class=\"size-full wp-image-29695\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130530\/screen-shot-2018-12-11-at-9.17.58-am-e1544537945457.png\" alt=\"\" width=\"700\" height=\"415\" \/><p id=\"caption-attachment-29695\" class=\"wp-caption-text\">by thevierde\u00a0on crowdspring<\/p><\/div>\n<p>With advertisers and marketers fighting to stand out in increasingly competitive marketplaces, using distinctive typography can be an effective strategy to make a stronger impact on consumers.<\/p>\n<p>Don&#8217;t be afraid to use bright colors, 3D effects, and unusual spacing to further emphasize the boldness of your type.<\/p>\n<div id=\"attachment_29696\" style=\"width: 631px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29696\" class=\"size-full wp-image-29696\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130530\/d2c91c96726649ce9917e6e17d121873.jpg\" alt=\"\" width=\"621\" height=\"700\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130530\/d2c91c96726649ce9917e6e17d121873.jpg 621w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130530\/d2c91c96726649ce9917e6e17d121873-266x300.jpg 266w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130530\/d2c91c96726649ce9917e6e17d121873-400x451.jpg 400w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><p id=\"caption-attachment-29696\" class=\"wp-caption-text\">by elike_smith on crowdspring<\/p><\/div>\n<p>The best part about the bold type trend?<\/p>\n<p>It&#8217;s surprisingly versatile and works well in a wide variety of mediums.<\/p>\n<h2 id=\"light\">2. Light and dark color schemes<\/h2>\n<div id=\"attachment_29691\" style=\"width: 482px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29691\" class=\"size-full wp-image-29691\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130534\/5a74d2b4630c4139a615b4c4a6681971.jpg\" alt=\"\" width=\"472\" height=\"700\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130534\/5a74d2b4630c4139a615b4c4a6681971.jpg 472w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130534\/5a74d2b4630c4139a615b4c4a6681971-202x300.jpg 202w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130534\/5a74d2b4630c4139a615b4c4a6681971-400x593.jpg 400w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><p id=\"caption-attachment-29691\" class=\"wp-caption-text\">by akosiaki\u00a0on crowdspring<\/p><\/div>\n<p>Many companies embraced the dark side in the past year.<\/p>\n<p>The latest version of Apple&#8217;s Mac OS X (codenamed\u00a0\u201cMojave\u201d) has a dark mode, and updated apps from Microsoft, Facebook, Google, and more also incorporated dark color schemes.<\/p>\n<div id=\"attachment_29690\" style=\"width: 424px\" class=\"wp-caption alignleft\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29690\" class=\"size-full wp-image-29690\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130535\/screen-shot-2018-12-11-at-8.59.11-am.png\" alt=\"\" width=\"414\" height=\"415\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130535\/screen-shot-2018-12-11-at-8.59.11-am.png 414w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130535\/screen-shot-2018-12-11-at-8.59.11-am-150x150.png 150w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130535\/screen-shot-2018-12-11-at-8.59.11-am-300x300.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130535\/screen-shot-2018-12-11-at-8.59.11-am-400x401.png 400w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130535\/screen-shot-2018-12-11-at-8.59.11-am-177x177.png 177w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130535\/screen-shot-2018-12-11-at-8.59.11-am-380x380.png 380w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130535\/screen-shot-2018-12-11-at-8.59.11-am-24x24.png 24w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130535\/screen-shot-2018-12-11-at-8.59.11-am-48x48.png 48w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130535\/screen-shot-2018-12-11-at-8.59.11-am-96x96.png 96w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><p id=\"caption-attachment-29690\" class=\"wp-caption-text\">by crealine\u00a0on crowdspring<\/p><\/div>\n<p>This trend continues as more companies adopt dark and light colors into their products.<\/p>\n<p>Using light and dark color schemes can give designs a visual pop that helps draw attention.<\/p>\n<p>Whether you want to shine the light or delve into darkness, core design concepts like simplicity and <a href=\"https:\/\/www.crowdspring.com\/blog\/business-design-psychology\/\" target=\"_blank\" rel=\"noopener noreferrer\">gestalt theory<\/a>\u00a0can really make a difference.<\/p>\n<p>But be careful. Dark color schemes might pose readability challenges.<\/p>\n<p>Be wary of the contrast ratio between the color of your text and the background behind it. Online contrast tests like the\u00a0<a href=\"https:\/\/webaim.org\/resources\/contrastchecker\/\" target=\"_blank\" rel=\"noopener noreferrer\">one offered by WebAIM<\/a>\u00a0can help.<\/p>\n<div id=\"attachment_29664\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29664\" class=\"wp-image-29664 size-full\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130546\/shantisparrow-taste.jpg\" alt=\"\" width=\"700\" height=\"583\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130546\/shantisparrow-taste.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130546\/shantisparrow-taste-300x250.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130546\/shantisparrow-taste-640x533.jpg 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130546\/shantisparrow-taste-400x333.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-29664\" class=\"wp-caption-text\">Image courtesy of tasteuws.com<\/p><\/div>\n<h2 id=\"gradients\">3. Gradients and Duotones<\/h2>\n<div id=\"attachment_29666\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29666\" class=\"size-full wp-image-29666\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130545\/e2cba2f5b038440bba58bb7a588d08ad.png\" alt=\"\" width=\"700\" height=\"362\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130545\/e2cba2f5b038440bba58bb7a588d08ad.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130545\/e2cba2f5b038440bba58bb7a588d08ad-300x155.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130545\/e2cba2f5b038440bba58bb7a588d08ad-640x331.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130545\/e2cba2f5b038440bba58bb7a588d08ad-400x207.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-29666\" class=\"wp-caption-text\">by JStyle on crowdspring<\/p><\/div>\n<p>Designers tend to have a love-hate relationship with gradients.<\/p>\n<p>If the last year is any indication, all signs point to a giant heart emoji as gradients seem to be everywhere.<\/p>\n<p>Gradients can add a sense of movement and dynamism to design, and companies are tossing out gradients like visual candy.<\/p>\n<p>Check out the use of gradients and duotones in designs from streaming music services like Apple, Spotify, and Pandora.<\/p>\n<p>Other companies are getting in on the multicolored action too (Stripe, tech site The Verge, and mattress retailer Purple, among many others).<\/p>\n<p>If you want to give your brand energy and a youthful vibe, <a href=\"https:\/\/www.crowdspring.com\/blog\/color-theory\/\" target=\"_blank\" rel=\"noopener\">mixing several colors<\/a> could be what you&#8217;re looking for.<\/p>\n<p>Sites like\u00a0<a href=\"https:\/\/uigradients.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">uiGradients<\/a> \u00a0and ShapeFactory&#8217;s <a href=\"https:\/\/duotone.shapefactory.co\" target=\"_blank\" rel=\"noopener noreferrer\">Duotone<\/a>\u00a0have generators that help you test out color combinations. As with light and dark color schemes, be sure your choices have enough contrast so any text you use is still readable.<\/p>\n<div id=\"attachment_29665\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29665\" class=\"size-full wp-image-29665\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130545\/537bc610efbd418cade44f6efd5868d3.png\" alt=\"\" width=\"700\" height=\"325\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130545\/537bc610efbd418cade44f6efd5868d3.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130545\/537bc610efbd418cade44f6efd5868d3-300x139.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130545\/537bc610efbd418cade44f6efd5868d3-640x297.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130545\/537bc610efbd418cade44f6efd5868d3-400x186.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-29665\" class=\"wp-caption-text\">by delicious_graphics on crowdspring<\/p><\/div>\n<div id=\"attachment_29667\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29667\" class=\"size-full wp-image-29667\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130544\/fa3cac9b8b924c2ba4279d020d1290a3.png\" alt=\"\" width=\"700\" height=\"506\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130544\/fa3cac9b8b924c2ba4279d020d1290a3.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130544\/fa3cac9b8b924c2ba4279d020d1290a3-300x217.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130544\/fa3cac9b8b924c2ba4279d020d1290a3-640x463.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130544\/fa3cac9b8b924c2ba4279d020d1290a3-400x289.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-29667\" class=\"wp-caption-text\">by flydesignonly\u00a0on crowdspring<\/p><\/div>\n<h2>4. Authentic stock photography<\/h2>\n<p>At crowdspring, we&#8217;re <a href=\"https:\/\/www.crowdspring.com\/blog\/small-business-brand-avoid-stock\/\" target=\"_blank\" rel=\"noopener noreferrer\">very clear<\/a> on the limitations of stock art:<\/p>\n<blockquote><p>It\u2019s generic, lacking in personality, and the very same stock art could and does show up on your competitors\u2019 websites, business cards and logos. It\u2019s one reason\u00a0that a business owner <a href=\"https:\/\/www.crowdspring.com\/blog\/the-logo-store-nightmare-ready-made-logos-harm-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">should never buy logos at so-called \u201clogo stores\u201d<\/a> that sell pre-made generic tamplates. These are all factors that will weaken and muddy your brand.<\/p><\/blockquote>\n<p>Companies are beginning to recognize the limits of stock photography, and many have made efforts to address this.<\/p>\n<p>The trend of\u00a0\u201cauthentic\u201d stock photography \u2013 stock photos that seem more genuine or real \u2013 is accelerating, as more companies create their own in-house banks of realistic-looking stock photos.<\/p>\n<div id=\"attachment_29697\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29697\" class=\"size-full wp-image-29697\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130529\/screen-shot-2018-12-11-at-9.32.30-am-e1544538789410.png\" alt=\"\" width=\"700\" height=\"466\" \/><p id=\"caption-attachment-29697\" class=\"wp-caption-text\">Image courtesy of Uber<\/p><\/div>\n<p>Some companies (like Apple) have created their own authentic stock photography for years, while others (like <a href=\"https:\/\/www.crowdspring.com\/blog\/uber-rebrand\/\" target=\"_blank\" rel=\"noopener noreferrer\">Uber<\/a>) have made it a key component of their recent <a href=\"https:\/\/www.crowdspring.com\/blog\/how-to-rebrand\/\" target=\"_blank\" rel=\"noopener noreferrer\">rebrands<\/a>. What companies want are photos that appear to have been taken by a real person.<\/p>\n<p>Instagram may be a big reason why authentic stock photography is on\u00a0the rise. Consumers can now spot a bad stock photo from a mile away, and many do not trust or appreciate brands that use generic-looking stock in their designs.<\/p>\n<p>The look of authentic stock photography isn&#8217;t hard to find:\u00a0Imagine a very careful curated Instagram influencer&#8217;s feed and you&#8217;ll get a good idea of what it looks like.<\/p>\n<h2 id=\"vivid\">5. Vivid colors<\/h2>\n<div id=\"attachment_29677\" style=\"width: 704px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29677\" class=\"size-full wp-image-29677\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130538\/21205fecba5f42cbb9512a4e685b6a8d.jpeg\" alt=\"\" width=\"694\" height=\"299\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130538\/21205fecba5f42cbb9512a4e685b6a8d.jpeg 694w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130538\/21205fecba5f42cbb9512a4e685b6a8d-300x129.jpeg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130538\/21205fecba5f42cbb9512a4e685b6a8d-640x276.jpeg 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130538\/21205fecba5f42cbb9512a4e685b6a8d-400x172.jpeg 400w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/><p id=\"caption-attachment-29677\" class=\"wp-caption-text\">by besartm14 on crowdspring<\/p><\/div>\n<p>The use of vivid colors continues the spread of 80s and 90s nostalgia into every nook and cranny of our existence. Companies and brands continue to go bold with their color choices.<\/p>\n<p>Color is an important part of branding and product design. As we <a href=\"https:\/\/www.crowdspring.com\/blog\/small-business-branding-color\/\" target=\"_blank\" rel=\"noopener noreferrer\">wrote<\/a>:<\/p>\n<blockquote><p>Color has a deep and often subconscious effect on our behavior. Color is often used to persuade or influence us.<\/p>\n<p>According to a study examining the effect of color on sales, 92.6% of people surveyed by the CCI: Institute for Color Research said that color was the most important factor when purchasing products.<\/p><\/blockquote>\n<p>In part, this trend is a continuation of the 80s color palette blown up and updated for a new generation of consumers.<\/p>\n<p>All of the pastel shades have morphed into their brilliant counterparts.<\/p>\n<p>Companies have planted their flags on energetic, eye-catching colors that jump out and grab the viewer&#8217;s attention.<\/p>\n<div id=\"attachment_29668\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29668\" class=\"size-full wp-image-29668\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130544\/apple-oct-more-in-the-making-event-100777139-large.jpg\" alt=\"\" width=\"700\" height=\"467\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130544\/apple-oct-more-in-the-making-event-100777139-large.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130544\/apple-oct-more-in-the-making-event-100777139-large-300x200.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130544\/apple-oct-more-in-the-making-event-100777139-large-640x427.jpg 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130544\/apple-oct-more-in-the-making-event-100777139-large-400x267.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-29668\" class=\"wp-caption-text\">Image courtesy of Apple<\/p><\/div>\n<p>Apple is one of the most influential companies on the vanguard of what&#8217;s on trend for design.<\/p>\n<p>The release of 2018&#8217;s brightly colored iPhone XR reflected the growing trend for bold colors.<\/p>\n<p>It&#8217;s not just Apple parading a lively palette of hues and shades. <a href=\"https:\/\/www.crowdspring.com\/blog\/nike-logo\/\" target=\"_blank\" rel=\"noopener\">Nike<\/a>, Adidas, and other clothing companies also tapped into vivid colors for their marketing efforts as well as their products.<\/p>\n<div id=\"attachment_29669\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29669\" class=\"size-full wp-image-29669\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130543\/image.png\" alt=\"\" width=\"700\" height=\"413\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130543\/image.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130543\/image-300x177.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130543\/image-640x378.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130543\/image-400x236.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-29669\" class=\"wp-caption-text\">Image courtesy of Nike<\/p><\/div>\n<h2 id=\"open\">6. Open composition<\/h2>\n<div id=\"attachment_29670\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29670\" class=\"wp-image-29670 size-full\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130543\/magic-leap-website.jpg\" alt=\"\" width=\"700\" height=\"387\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130543\/magic-leap-website.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130543\/magic-leap-website-300x166.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130543\/magic-leap-website-640x354.jpg 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130543\/magic-leap-website-400x221.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-29670\" class=\"wp-caption-text\">Image courtesy of Magic Leap<\/p><\/div>\n<p>It used to be that designs were bound by frames, but designers have increasingly broken free and this will continue into 2019.<\/p>\n<p>Open composition designs utilize every part of the canvas. Online, these can be websites that scroll in all directions or advertisements where elements seem to extend past the edge of the image.<\/p>\n<div id=\"attachment_29671\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29671\" class=\"size-full wp-image-29671\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130542\/b07cddbc7d4f4aa38a6038a0265d4a82.png\" alt=\"\" width=\"700\" height=\"434\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130542\/b07cddbc7d4f4aa38a6038a0265d4a82.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130542\/b07cddbc7d4f4aa38a6038a0265d4a82-300x186.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130542\/b07cddbc7d4f4aa38a6038a0265d4a82-640x397.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130542\/b07cddbc7d4f4aa38a6038a0265d4a82-400x248.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-29671\" class=\"wp-caption-text\">by mandex\u00a0on crowdspring<\/p><\/div>\n<p>Websites are one place where this effect can be quite spectacular, especially when its combined with a user&#8217;s action like scrolling or clicking.<\/p>\n<p>The Magic Leap website is a great example of this, where whales move in and out of view.<\/p>\n<p>Scrolling zooms out, showing that there&#8217;s much more to see that was out of view.<\/p>\n<p>It&#8217;s a powerful effect and very on brand for a company focused on alternative reality products.<\/p>\n<p><iframe title=\"Creating a zoom effect with scroll interactions\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/cH7ehqtImJo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>Your brand might benefit from adding a zoom effect inside of an airy, open composition. It adds a spacious feel and can be very effective when done correctly.<\/p>\n<h2 id=\"3d\">7. 3D<\/h2>\n<div id=\"attachment_29689\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29689\" class=\"size-full wp-image-29689\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130536\/screen_shot_2018-12-11_at_8.51.50_am_700x325.png\" alt=\"\" width=\"700\" height=\"325\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130536\/screen_shot_2018-12-11_at_8.51.50_am_700x325.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130536\/screen_shot_2018-12-11_at_8.51.50_am_700x325-300x139.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130536\/screen_shot_2018-12-11_at_8.51.50_am_700x325-640x297.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130536\/screen_shot_2018-12-11_at_8.51.50_am_700x325-400x186.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-29689\" class=\"wp-caption-text\">by MadisonFriday on crowdspring<\/p><\/div>\n<p>With the steady march of alternative and virtual reality into the mainstream comes the growing use of 3D as a design element. 2019 will be big for designs with isometric, extruded, and 3D components.<\/p>\n<p>Advances in browser technology enable designers to bring 3D elements to their websites. Extending design into the third dimension brings its own set of challenges, but it can (literally) bring some much-needed depth to your brand.<\/p>\n<div id=\"attachment_29672\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29672\" class=\"size-full wp-image-29672\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130541\/image-1.png\" alt=\"\" width=\"700\" height=\"258\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130541\/image-1.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130541\/image-1-300x111.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130541\/image-1-640x236.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130541\/image-1-400x147.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-29672\" class=\"wp-caption-text\">Courtesy Lyft<\/p><\/div>\n<p>Brands like Lyft use 3D in the form of isometric illustrations to bring a different feel to their brand. It&#8217;s an effective technique to give simple illustrations a more sophisticated look.<\/p>\n<p>But remember &#8211; it&#8217;s important to use these types of effects sparingly.<\/p>\n<div id=\"attachment_29673\" style=\"width: 310px\" class=\"wp-caption alignright\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29673\" class=\"size-full wp-image-29673\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130541\/photo_2018-12-10-15.40.11.jpeg\" alt=\"\" width=\"300\" height=\"172\" \/><p id=\"caption-attachment-29673\" class=\"wp-caption-text\">Courtesy Apple<\/p><\/div>\n<h2 id=\"metallic\">8. Metallic effects<\/h2>\n<p>Metallic effects are back in a big way.<\/p>\n<p>Until recently, most metallic effects in design fell out of favor.<\/p>\n<p>This has changed as companies like Apple and Samsung add metallic flourishes (or even whole elements) into their designs.<\/p>\n<p>Done well, metallic design can be sophisticated and classy. Take care to not overdo it, however, as the line between classy and classless is a fine one.<\/p>\n<div id=\"attachment_29674\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29674\" class=\"size-full wp-image-29674\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130540\/f391270bc4b34af4a9f382d0eb1117b7.png\" alt=\"\" width=\"700\" height=\"428\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130540\/f391270bc4b34af4a9f382d0eb1117b7.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130540\/f391270bc4b34af4a9f382d0eb1117b7-300x183.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130540\/f391270bc4b34af4a9f382d0eb1117b7-640x391.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130540\/f391270bc4b34af4a9f382d0eb1117b7-400x245.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-29674\" class=\"wp-caption-text\">by muxalex\u00a0on crowdspring<\/p><\/div>\n<h2 id=\"fluid\">9. Fluid and flowing<\/h2>\n<p>Designers are merging their designs with liquid or fluid effects to create something new and otherworldly.<\/p>\n<p>These effects add an organic feel to designs that can make them seem softer and more natural. It&#8217;s also a great way to add a visually interesting texture that can turn an otherwise generic-looking design into something more dramatic.<\/p>\n<p>The key with fluid effects like any other trend is to consider whether or not it fits your brand.<\/p>\n<p>Transitions can be especially tricky if they&#8217;re not done well (or done gratuitously). If you&#8217;re looking to add flair to your brand, patterns inspired by liquids can be unique and visually arresting.<\/p>\n<div id=\"attachment_29675\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29675\" class=\"wp-image-29675 size-full\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130539\/image-2.png\" alt=\"\" width=\"700\" height=\"263\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130539\/image-2.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130539\/image-2-300x113.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130539\/image-2-640x240.png 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130539\/image-2-400x150.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-29675\" class=\"wp-caption-text\">Courtesy of Converse<\/p><\/div>\n<h2 id=\"text\">10. Text on backgrounds<\/h2>\n<div id=\"attachment_29698\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29698\" class=\"size-full wp-image-29698\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130528\/2773a3ccd69448c9bbcd10fe1f60abfb-e1544539328511.png\" alt=\"\" width=\"700\" height=\"492\" \/><p id=\"caption-attachment-29698\" class=\"wp-caption-text\">by Paula23 on crowdspring<\/p><\/div>\n<p>Text set on background images is an old graphic design trend that is again coming back in style.<\/p>\n<p>The look features bold typography on evocative, visually engaging backgrounds.<\/p>\n<p>In addition to its visual impact, designers use text on background colors to align a business with its vision, <a href=\"https:\/\/www.crowdspring.com\/blog\/mission-statement\/\" target=\"_blank\" rel=\"noopener\">mission<\/a>, and brand values. This helps to strengthen a company&#8217;s <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand identity<\/a>.<\/p>\n<p>Visually linking a business with its core brand aspirations and character is a great way to further your message to consumers.<\/p>\n<p>Whatever the reason, adding an image behind your text is an effective way to draw attention to your copy.<\/p>\n<h2 id=\"strokes\">11. Strokes, stains, and doodles<\/h2>\n<div id=\"attachment_29688\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29688\" class=\"size-full wp-image-29688\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130537\/f0eba6e073ad4fea8d1d75171e04bc65_700x325.jpg\" alt=\"\" width=\"700\" height=\"325\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130537\/f0eba6e073ad4fea8d1d75171e04bc65_700x325.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130537\/f0eba6e073ad4fea8d1d75171e04bc65_700x325-300x139.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130537\/f0eba6e073ad4fea8d1d75171e04bc65_700x325-640x297.jpg 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130537\/f0eba6e073ad4fea8d1d75171e04bc65_700x325-400x186.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-29688\" class=\"wp-caption-text\">by loginstudio\u00a0on crowdspring<\/p><\/div>\n<p>Illustrations were huge in 2018, and 2019 continues this trend as more companies incorporate drawn elements into their designs.<\/p>\n<p>The trend is shifting from more abstract or painterly illustrations to ones that appear more like doodles or quirky drawings. Designers are adding strokes and splashes of color to spice up their designs and give them a visual edge.<\/p>\n<p>Adding doodles to your design can also make your brand appear more friendly and welcoming.<\/p>\n<p>Brands use doodles and splashes of color in place of stock photography and other more traditional visuals.<\/p>\n<p>A well-placed doodle can turn an otherwise stark design into something warm and approachable.<\/p>\n<p>Doodles can be tricky to create.<\/p>\n<p>They need to look professional and brand consistent but still retain a hand-drawn feel.<\/p>\n<p>If you plan to use doodles, it&#8217;s best to consider their use throughout your brand. Consider them as a primary branding element and use them consistently throughout.<\/p>\n<div id=\"attachment_29676\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29676\" class=\"size-full wp-image-29676\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130539\/fcde0d74ccb0497fa1ddef5b0db720bc.jpg\" alt=\"\" width=\"700\" height=\"364\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130539\/fcde0d74ccb0497fa1ddef5b0db720bc.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130539\/fcde0d74ccb0497fa1ddef5b0db720bc-300x156.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130539\/fcde0d74ccb0497fa1ddef5b0db720bc-640x333.jpg 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130539\/fcde0d74ccb0497fa1ddef5b0db720bc-400x208.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-29676\" class=\"wp-caption-text\">by PAOLOREZZANI on crowdpsring<\/p><\/div>\n<div id=\"attachment_29678\" style=\"width: 634px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29678\" class=\"size-full wp-image-29678\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130537\/dd16b656a8a340c6a6a7c87891eaa3d8.png\" alt=\"\" width=\"624\" height=\"203\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130537\/dd16b656a8a340c6a6a7c87891eaa3d8.png 624w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130537\/dd16b656a8a340c6a6a7c87891eaa3d8-300x98.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130537\/dd16b656a8a340c6a6a7c87891eaa3d8-400x130.png 400w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><p id=\"caption-attachment-29678\" class=\"wp-caption-text\">by newziner\u00a0on crowdspring<\/p><\/div>\n<h2 id=\"pantone\">12. Pantone color of the Year<\/h2>\n<p>Pantone is going on twenty years of major influence across many industries with its choice for Color of the Year.<\/p>\n<p>The color selected influences product development and consumer purchasing from everywhere from apparel, merchandise, industrial design, packaging design, and anything you can think of where color is involved.<\/p>\n<p>This year, Pantone has declared &#8220;Living Coral&#8221; the color of the year for 2019.<\/p>\n<div id=\"attachment_29635\" style=\"width: 710px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-29635\" class=\"wp-image-29635 size-full\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130548\/pantonecoy2019_secondary-hero-image_wide-313ba370ebc73d9b625bffdc3612ec7a288f91a0-s800-c85.jpg\" alt=\"\" width=\"700\" height=\"393\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130548\/pantonecoy2019_secondary-hero-image_wide-313ba370ebc73d9b625bffdc3612ec7a288f91a0-s800-c85.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130548\/pantonecoy2019_secondary-hero-image_wide-313ba370ebc73d9b625bffdc3612ec7a288f91a0-s800-c85-300x168.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130548\/pantonecoy2019_secondary-hero-image_wide-313ba370ebc73d9b625bffdc3612ec7a288f91a0-s800-c85-640x359.jpg 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/12\/27130548\/pantonecoy2019_secondary-hero-image_wide-313ba370ebc73d9b625bffdc3612ec7a288f91a0-s800-c85-400x225.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-29635\" class=\"wp-caption-text\">Image courtesy of Pantone Color Institute<\/p><\/div>\n<p>Executive Director of the Pantone Color Institute\u00a0Leatrice Eiseman\u00a0<a href=\"https:\/\/www.cnn.com\/2018\/12\/05\/us\/pantone-color-of-the-year-2019-trnd\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">said in a statement<\/a>:<\/p>\n<blockquote><p>With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.<\/p><\/blockquote>\n<p>Pantone selects a new color every year based on several considerations. New trends in design, art, travel, social media, and even the socioeconomic climate are all considered in choosing the color for the year ahead.<\/p>\n<p>We&#8217;re looking forward to seeing this warm, comforting color appearing everywhere from logo design all the way down to the throw pillows in your mom&#8217;s house.<\/p>\n<h2>Wrapping up<\/h2>\n<p>Strong graphic design is a cornerstone of any business&#8217;s brand. It impacts your company&#8217;s logo, website, app, packaging, and more.<\/p>\n<p>It&#8217;s no longer enough to design something once and then call it a day.<\/p>\n<p>Design, like consumer&#8217;s tastes, evolves over time. It&#8217;s crucial the look and feel of your business changes along with it.<\/p>\n<p>Incorporating trends into your design is a good way to keep the spark alive. The key is to find trends that work with your existing brand, not against it.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=design&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n<h2>Want a closer look at other graphic design trends for 2019?<\/h2>\n<p><a href=\"https:\/\/www.crowdspring.com\/blog\/logo-design-trends-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">2019 logo design trends<\/a><\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/blog\/web-design-trends-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">2019 web design trends<\/a><\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/blog\/packaging-design-trends-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">2019 packaging design trends<\/a><\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/blog\/product-design-trends-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">2019 product design trends<\/a><\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/blog\/book-cover-design-trends-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">2019 book cover design trends<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Making sure your branding stays modern, relevant, and attractive is the only way to stand out against every other business competing for those precious few spots. 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