![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2016\/07\/28132852\/pexels-hoang-loc-2421374.jpg\")
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<\/div>You’ve merged with or acquired a new business<\/strong><\/h3>\nHurrah! You’re merging with a competitor, buying out a competitor, or purchasing a company that will allow you to bust into brand-new markets!<\/p>\n
That’s wonderful news! That also means it might be time for a logo redesign.<\/p>\n
These sorts of moves often bring major changes to the scope and quality of your unique value proposition. As such, it makes sense that the brand identity<\/a> of your company would change, too.<\/p>\nMoreover, if such moves are really a good thing, a change in the logo will be a boost to marketing your new value.<\/p>\n
Your business is spinning off from a parent company<\/strong><\/h3>\nIt started as a passion project until your boss thought it had promise.<\/p>\n
Before you knew it, your project was suddenly profitable, and though the sky was clearly the limit, your idea was too different from the rest of the parent company’s business to stay at home.<\/p>\n
Time to strike out on your own!<\/p>\n
As a young twenty-something finally moving out of the family basement and starting your own business<\/a>, now is the time for an image change. Nothing says, “I’m not a kid under Mommy and Daddy’s wing anymore” as a new look. And just like a merger or acquisition, you’ve got a big PR opportunity on your hands here. If you’re spinning off from a parent company, a logo redesign can be another way of broadcasting the big news.<\/p>\nYour business is changing directions in a big way<\/strong><\/h3>\nNow and then, a passion project winds up being way better than what its parent company was originally doing.<\/p>\n
Don’t laugh — it’s happened before.<\/p>\n
Berkshire Hathaway. Shell.<\/p>\n
The list goes on and on and on.<\/p>\n
Not all of those folks capitalized on the opportunity to reinvent themselves with a new logo, but that doesn’t mean you should make the same mistake.<\/p>\n
If your unique value proposition has been drastically altered, it makes sense to make sure your image is also shifting. Failing to do so will likely stymie your attempts to break out from preconceptions of your brand. That might be a death knell for future endeavors.<\/p>\n
Your business is bouncing back from a crisis<\/strong><\/h3>\nWas there a scandal? A disaster? Do you have an egg on your face?<\/p>\n
That happens now and then.<\/p>\n
But at the risk of sounding like Little Orphan Annie, the sun will come up tomorrow. When that sunshine hits your logo, will it be bloodied and bruised?<\/p>\n
If your company is coming out on the other side of a storm, considering an update to your logo might be worth your time. No matter what sweeping changes have occurred, your current logo will still bring up memories of darker days. Still, a logo redesign can serve as a visual cue to reinforce your declarations about turning the page as an organization.<\/p>\n
You screwed it up the first time around<\/strong><\/h3>\nIt’s understandable. Starting a business is hard and stressful; a million things happen simultaneously. Maybe you were sleep-deprived when you made your selection. Maybe you were short on time and made a rash decision. Maybe you needed something quick as you wrote your business plan<\/a> but now realize it’s not good enough. Maybe the selection resulted from an ill-fated and agitated compromise with your partner.<\/p>\nWhatever the reason, your logo is just crappy.<\/p>\n
Logos are rarely the reason a customer chooses you to do business with, but they frequently inform the rest of the designs associated with a company.<\/p>\n
And when you consider the importance of UX design in terms of search rank and web conversions, a bad logo can wreak a lot of havoc on your business.<\/p>\n
A change can announce that your company has finally grown out of its awkward, gangly phase, and let’s be real: folks like dealing with adults.<\/p>\n
Your brand identity is out of date<\/strong><\/h3>\nThis is probably the most relatable category for the majority of folks. Innovation moves quickly. So does design.<\/p>\n
If your logo was designed to align with a fad five years ago, it might look dated now.<\/p>\n
That’s OK. You can fix that.<\/p>\n
In this case, you don’t need to throw the baby out with the bathwater. Pragmatically speaking, your logo might need a refresh.<\/p>\n
That won’t necessarily be without controversy (lookin’ at you, Instagram<\/a>), but especially in a world where logos are icons on mobile screens competing for the user’s attention, making sure your logo looks like it belongs in this decade is a good idea.<\/p>\nBONUS: Your brand is throwing a party<\/strong><\/h3>\nEvents aren’t reasons to permanently change your logo, but they give you an excuse to play with it. Whether it’s a holiday or anniversary or celebration of some other happening somewhere in the world, playing with your logo can be a fun way to join in the revelry. Google does this regularly with their beloved doodles.<\/p>\n
We’re not asking you to be Google because that would be insane. But that doesn’t mean you can’t have fun when the occasion makes sense.<\/p>\n
If any of the above scenarios apply to you, it might be time to consider a brand makeover. When you’re ready for that new logo design, our logo designers are here to help.\u00a0<\/a><\/p>\n
Moreover, if such moves are really a good thing, a change in the logo will be a boost to marketing your new value.<\/p>\n
Your business is spinning off from a parent company<\/strong><\/h3>\nIt started as a passion project until your boss thought it had promise.<\/p>\n
Before you knew it, your project was suddenly profitable, and though the sky was clearly the limit, your idea was too different from the rest of the parent company’s business to stay at home.<\/p>\n
Time to strike out on your own!<\/p>\n
As a young twenty-something finally moving out of the family basement and starting your own business<\/a>, now is the time for an image change. Nothing says, “I’m not a kid under Mommy and Daddy’s wing anymore” as a new look. And just like a merger or acquisition, you’ve got a big PR opportunity on your hands here. If you’re spinning off from a parent company, a logo redesign can be another way of broadcasting the big news.<\/p>\nYour business is changing directions in a big way<\/strong><\/h3>\nNow and then, a passion project winds up being way better than what its parent company was originally doing.<\/p>\n
Don’t laugh — it’s happened before.<\/p>\n
Berkshire Hathaway. Shell.<\/p>\n
The list goes on and on and on.<\/p>\n
Not all of those folks capitalized on the opportunity to reinvent themselves with a new logo, but that doesn’t mean you should make the same mistake.<\/p>\n
If your unique value proposition has been drastically altered, it makes sense to make sure your image is also shifting. Failing to do so will likely stymie your attempts to break out from preconceptions of your brand. That might be a death knell for future endeavors.<\/p>\n
Your business is bouncing back from a crisis<\/strong><\/h3>\nWas there a scandal? A disaster? Do you have an egg on your face?<\/p>\n
That happens now and then.<\/p>\n
But at the risk of sounding like Little Orphan Annie, the sun will come up tomorrow. When that sunshine hits your logo, will it be bloodied and bruised?<\/p>\n
If your company is coming out on the other side of a storm, considering an update to your logo might be worth your time. No matter what sweeping changes have occurred, your current logo will still bring up memories of darker days. Still, a logo redesign can serve as a visual cue to reinforce your declarations about turning the page as an organization.<\/p>\n
You screwed it up the first time around<\/strong><\/h3>\nIt’s understandable. Starting a business is hard and stressful; a million things happen simultaneously. Maybe you were sleep-deprived when you made your selection. Maybe you were short on time and made a rash decision. Maybe you needed something quick as you wrote your business plan<\/a> but now realize it’s not good enough. Maybe the selection resulted from an ill-fated and agitated compromise with your partner.<\/p>\nWhatever the reason, your logo is just crappy.<\/p>\n
Logos are rarely the reason a customer chooses you to do business with, but they frequently inform the rest of the designs associated with a company.<\/p>\n
And when you consider the importance of UX design in terms of search rank and web conversions, a bad logo can wreak a lot of havoc on your business.<\/p>\n
A change can announce that your company has finally grown out of its awkward, gangly phase, and let’s be real: folks like dealing with adults.<\/p>\n
Your brand identity is out of date<\/strong><\/h3>\nThis is probably the most relatable category for the majority of folks. Innovation moves quickly. So does design.<\/p>\n
If your logo was designed to align with a fad five years ago, it might look dated now.<\/p>\n
That’s OK. You can fix that.<\/p>\n
In this case, you don’t need to throw the baby out with the bathwater. Pragmatically speaking, your logo might need a refresh.<\/p>\n
That won’t necessarily be without controversy (lookin’ at you, Instagram<\/a>), but especially in a world where logos are icons on mobile screens competing for the user’s attention, making sure your logo looks like it belongs in this decade is a good idea.<\/p>\nBONUS: Your brand is throwing a party<\/strong><\/h3>\nEvents aren’t reasons to permanently change your logo, but they give you an excuse to play with it. Whether it’s a holiday or anniversary or celebration of some other happening somewhere in the world, playing with your logo can be a fun way to join in the revelry. Google does this regularly with their beloved doodles.<\/p>\n
We’re not asking you to be Google because that would be insane. But that doesn’t mean you can’t have fun when the occasion makes sense.<\/p>\n
If any of the above scenarios apply to you, it might be time to consider a brand makeover. When you’re ready for that new logo design, our logo designers are here to help.\u00a0<\/a><\/p>\n
Your business is changing directions in a big way<\/strong><\/h3>\nNow and then, a passion project winds up being way better than what its parent company was originally doing.<\/p>\n
Don’t laugh — it’s happened before.<\/p>\n
Berkshire Hathaway. Shell.<\/p>\n
The list goes on and on and on.<\/p>\n
Not all of those folks capitalized on the opportunity to reinvent themselves with a new logo, but that doesn’t mean you should make the same mistake.<\/p>\n
If your unique value proposition has been drastically altered, it makes sense to make sure your image is also shifting. Failing to do so will likely stymie your attempts to break out from preconceptions of your brand. That might be a death knell for future endeavors.<\/p>\n
Your business is bouncing back from a crisis<\/strong><\/h3>\nWas there a scandal? A disaster? Do you have an egg on your face?<\/p>\n
That happens now and then.<\/p>\n
But at the risk of sounding like Little Orphan Annie, the sun will come up tomorrow. When that sunshine hits your logo, will it be bloodied and bruised?<\/p>\n
If your company is coming out on the other side of a storm, considering an update to your logo might be worth your time. No matter what sweeping changes have occurred, your current logo will still bring up memories of darker days. Still, a logo redesign can serve as a visual cue to reinforce your declarations about turning the page as an organization.<\/p>\n
You screwed it up the first time around<\/strong><\/h3>\nIt’s understandable. Starting a business is hard and stressful; a million things happen simultaneously. Maybe you were sleep-deprived when you made your selection. Maybe you were short on time and made a rash decision. Maybe you needed something quick as you wrote your business plan<\/a> but now realize it’s not good enough. Maybe the selection resulted from an ill-fated and agitated compromise with your partner.<\/p>\nWhatever the reason, your logo is just crappy.<\/p>\n
Logos are rarely the reason a customer chooses you to do business with, but they frequently inform the rest of the designs associated with a company.<\/p>\n
And when you consider the importance of UX design in terms of search rank and web conversions, a bad logo can wreak a lot of havoc on your business.<\/p>\n
A change can announce that your company has finally grown out of its awkward, gangly phase, and let’s be real: folks like dealing with adults.<\/p>\n
Your brand identity is out of date<\/strong><\/h3>\nThis is probably the most relatable category for the majority of folks. Innovation moves quickly. So does design.<\/p>\n
If your logo was designed to align with a fad five years ago, it might look dated now.<\/p>\n
That’s OK. You can fix that.<\/p>\n
In this case, you don’t need to throw the baby out with the bathwater. Pragmatically speaking, your logo might need a refresh.<\/p>\n
That won’t necessarily be without controversy (lookin’ at you, Instagram<\/a>), but especially in a world where logos are icons on mobile screens competing for the user’s attention, making sure your logo looks like it belongs in this decade is a good idea.<\/p>\nBONUS: Your brand is throwing a party<\/strong><\/h3>\nEvents aren’t reasons to permanently change your logo, but they give you an excuse to play with it. Whether it’s a holiday or anniversary or celebration of some other happening somewhere in the world, playing with your logo can be a fun way to join in the revelry. Google does this regularly with their beloved doodles.<\/p>\n
We’re not asking you to be Google because that would be insane. But that doesn’t mean you can’t have fun when the occasion makes sense.<\/p>\n
If any of the above scenarios apply to you, it might be time to consider a brand makeover. When you’re ready for that new logo design, our logo designers are here to help.\u00a0<\/a><\/p>\n
Was there a scandal? A disaster? Do you have an egg on your face?<\/p>\n
That happens now and then.<\/p>\n
But at the risk of sounding like Little Orphan Annie, the sun will come up tomorrow. When that sunshine hits your logo, will it be bloodied and bruised?<\/p>\n
If your company is coming out on the other side of a storm, considering an update to your logo might be worth your time. No matter what sweeping changes have occurred, your current logo will still bring up memories of darker days. Still, a logo redesign can serve as a visual cue to reinforce your declarations about turning the page as an organization.<\/p>\n
You screwed it up the first time around<\/strong><\/h3>\nIt’s understandable. Starting a business is hard and stressful; a million things happen simultaneously. Maybe you were sleep-deprived when you made your selection. Maybe you were short on time and made a rash decision. Maybe you needed something quick as you wrote your business plan<\/a> but now realize it’s not good enough. Maybe the selection resulted from an ill-fated and agitated compromise with your partner.<\/p>\nWhatever the reason, your logo is just crappy.<\/p>\n
Logos are rarely the reason a customer chooses you to do business with, but they frequently inform the rest of the designs associated with a company.<\/p>\n
And when you consider the importance of UX design in terms of search rank and web conversions, a bad logo can wreak a lot of havoc on your business.<\/p>\n
A change can announce that your company has finally grown out of its awkward, gangly phase, and let’s be real: folks like dealing with adults.<\/p>\n
Your brand identity is out of date<\/strong><\/h3>\nThis is probably the most relatable category for the majority of folks. Innovation moves quickly. So does design.<\/p>\n
If your logo was designed to align with a fad five years ago, it might look dated now.<\/p>\n
That’s OK. You can fix that.<\/p>\n
In this case, you don’t need to throw the baby out with the bathwater. Pragmatically speaking, your logo might need a refresh.<\/p>\n
That won’t necessarily be without controversy (lookin’ at you, Instagram<\/a>), but especially in a world where logos are icons on mobile screens competing for the user’s attention, making sure your logo looks like it belongs in this decade is a good idea.<\/p>\nBONUS: Your brand is throwing a party<\/strong><\/h3>\nEvents aren’t reasons to permanently change your logo, but they give you an excuse to play with it. Whether it’s a holiday or anniversary or celebration of some other happening somewhere in the world, playing with your logo can be a fun way to join in the revelry. Google does this regularly with their beloved doodles.<\/p>\n
We’re not asking you to be Google because that would be insane. But that doesn’t mean you can’t have fun when the occasion makes sense.<\/p>\n
If any of the above scenarios apply to you, it might be time to consider a brand makeover. When you’re ready for that new logo design, our logo designers are here to help.\u00a0<\/a><\/p>\n
Whatever the reason, your logo is just crappy.<\/p>\n
Logos are rarely the reason a customer chooses you to do business with, but they frequently inform the rest of the designs associated with a company.<\/p>\n
And when you consider the importance of UX design in terms of search rank and web conversions, a bad logo can wreak a lot of havoc on your business.<\/p>\n
A change can announce that your company has finally grown out of its awkward, gangly phase, and let’s be real: folks like dealing with adults.<\/p>\n
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