{"id":7938,"date":"2010-08-02T13:37:55","date_gmt":"2010-08-02T18:37:55","guid":{"rendered":"http:\/\/crowdspring.wpengine.com\/?p=7938"},"modified":"2023-09-19T14:18:03","modified_gmt":"2023-09-19T19:18:03","slug":"logo-design-love","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/logo-design-love\/","title":{"rendered":"I&#8217;m In Logo Love: Goodwill Logo Design"},"content":{"rendered":"<p>\n<div class='header-cta' style='display:none'>\n  <span>Discover your brand's unique character.<\/span>\n  <a href='https:\/\/www.crowdspring.com\/brand-archetype-quiz\/' class='btn btn-primary' target='_blank'>Reveal the truth with our free quiz!<\/a>\n<\/div>\n<\/p>\n<p>Goodwill is a non-profit organization that provides job training, employment assistance, and other services to people who have disabilities, inadequate education or job experience, or unable to find employment.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.crowdspring.com\/blog\/logo-design-love\/goodwill-logo\/\" rel=\"attachment wp-att-7945\"><img decoding=\"async\" class=\"aligncenter\" style=\"padding-top: 0px; padding-bottom: 0px;\" title=\"goodwill-logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2010\/08\/27132550\/goodwill-logo.jpg\" alt=\"\" width=\"350\" height=\"487\" \/><\/a><\/p>\n<p><strong>Background on Goodwill:<\/strong><\/p>\n<p>The organization&#8217;s history dates back to 1902. <a href=\"http:\/\/en.wikipedia.org\/wiki\/Goodwill_Industries\" target=\"_blank\" rel=\"noopener\">Goodwill<\/a> has a network of several hundred independent community-based organizations providing support to nearly 2 million people in the U.S., Canada, and 14 other countries.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #3B2B8F\"><div class=\"title centered\">What\u2019s your brand\u2019s true essence?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/brand-archetype-hero.png\" alt=\"brand archetype illustration of the magician\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Discover your brand's unique character in just 3 minutes & unveil 15 key insights to make your brand stronger.<\/div><a target=\"_blank\" class=\"btn btn-primary\" href=\"https:\/\/www.crowdspring.com\/brand-archetype-quiz\/\">Start the free quiz now!<\/a><\/div><\/div><\/div><\/p>\n<p><strong>Why we think the Goodwill <a title=\"The world's best creative team.\" href=\"https:\/\/www.crowdspring.com\/logo-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">logo design<\/a><\/strong><strong> is hot:<\/strong><\/p>\n<p>The logo design includes a lower case &#8220;g&#8221; above the goodwill name. The &#8220;g&#8221; is also a smiley face, which helps convey a feeling of happiness and relief. It&#8217;s a fun part of Goodwill&#8217;s <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand identity<\/a>.<\/p>\n<p>The same lower case &#8220;g&#8221; also appears in the logotype. The designer, Joseph Selame, could have easily incorporated a full smiley face above the name but instead chose to offset the image to draw attention and create a graphic with a double-meaning.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=brandidentity&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We look at the Goodwill logo and share why we think it makes for a good brand identity.<\/p>\n","protected":false},"author":2,"featured_media":7945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3154],"tags":[439],"class_list":["post-7938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","tag-logo-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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