{"id":7980,"date":"2010-08-05T08:48:57","date_gmt":"2010-08-05T13:48:57","guid":{"rendered":"http:\/\/crowdspring.wpengine.com\/?p=7980"},"modified":"2023-09-19T14:17:45","modified_gmt":"2023-09-19T19:17:45","slug":"logo-design-toblerone","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/logo-design-toblerone\/","title":{"rendered":"I&#8217;m in Logo Love: Toblerone Logo Design"},"content":{"rendered":"<p>\n<div class='header-cta' style='display:none'>\n  <span>Discover your brand's unique character.<\/span>\n  <a href='https:\/\/www.crowdspring.com\/brand-archetype-quiz\/' class='btn btn-primary' target='_blank'>Reveal the truth with our free quiz!<\/a>\n<\/div>\n<\/p>\n<p>Toblerone is a Swiss chocolate company known for its triangle-shaped candy bars.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/blog\/logo-design-toblerone\/tobleronelogo\/\" rel=\"attachment wp-att-7982\"><img decoding=\"async\" class=\"aligncenter\" style=\"padding-top: 20px; padding-bottom: 20px;\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2010\/08\/27132550\/TobleroneLogo.jpg\" alt=\"\" width=\"500\" height=\"383\" \/><\/a><\/p>\n<p><strong>Background on Toblerone<\/strong><\/p>\n<p>Toblerone was started in Bern, Switzerland, by Jean Tobler. His son took over the company, and in 1908, they introduced the bar with the famous triangle shape.<\/p>\n<p>The <a href=\"https:\/\/www.crowdspring.com\/naming-a-business-or-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">business name<\/a> Toblerone is a play on the names &#8220;Tobler&#8221; and &#8220;Torrone,&#8221; the Italian word for honey and almond nougat.<\/p>\n<p>In 2000, the Matterhorn became part of the official logo of Toblerone, and from then on was prominent on every Toblerone pack.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #3B2B8F\"><div class=\"title centered\">What\u2019s your brand\u2019s true essence?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/brand-archetype-hero.png\" alt=\"brand archetype illustration of the magician\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Discover your brand's unique character in just 3 minutes & unveil 15 key insights to make your brand stronger.<\/div><a target=\"_blank\" class=\"btn btn-primary\" href=\"https:\/\/www.crowdspring.com\/brand-archetype-quiz\/\">Start the free quiz now!<\/a><\/div><\/div><\/div><\/p>\n<p><strong>Why we think the Toblerone <a href=\"https:\/\/www.crowdspring.com\/logo-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">logo design<\/a> is hot<\/strong><\/p>\n<p>First of all&#8230; it\u2019s Chocolate.<\/p>\n<p>Mmmm.<\/p>\n<p>Second of all, a bear (symbol of Berne, where Toblerone is produced) is hidden in the modern version of the Matterhorn mountain logo. It&#8217;s a fun part of the company&#8217;s <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand identity<\/a>.<\/p>\n<p>The Matterhorn is a great symbol of Switzerland and is said to possibly be the inspiration for the candy bar&#8217;s shape.<\/p>\n<p>Since learning of the hidden bear in the logo, I stare at the bar in the checkout line at the supermarket.<\/p>\n<p>If you still don\u2019t believe Toblerone is hot&#8230; you should see the episode of <em>Friends<\/em>, where Joey can\u2019t hide his longing for a giant bar brought home from the airport by Ross and Emily.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=brandidentity&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We look at the Toblerone logo design and tell you why we think it&#8217;s a strong part of the company&#8217;s brand identity.<\/p>\n","protected":false},"author":19,"featured_media":7982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3154],"tags":[439],"class_list":["post-7980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","tag-logo-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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