{"id":7148,"date":"2010-07-12T13:00:59","date_gmt":"2010-07-12T18:00:59","guid":{"rendered":"http:\/\/crowdspring.wpengine.com\/?p=7148"},"modified":"2023-09-19T14:19:32","modified_gmt":"2023-09-19T19:19:32","slug":"im-in-logo-love-the-big-ten-logo-design","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/im-in-logo-love-the-big-ten-logo-design\/","title":{"rendered":"I&#8217;m In Logo Love: The Big Ten Logo Design"},"content":{"rendered":"<p>\n<div class='header-cta' style='display:none'>\n  <span>Discover your brand's unique character.<\/span>\n  <a href='https:\/\/www.crowdspring.com\/brand-archetype-quiz\/' class='btn btn-primary' target='_blank'>Reveal the truth with our free quiz!<\/a>\n<\/div>\n<\/p>\n<p>The Big Ten is an athletic conference that is currently made up of eleven (used to be 10) colleges located mainly in the Midwestern United States.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/blog\/im-in-logo-love-the-big-ten-logo-design\/big-ten-logo-2\/\" rel=\"attachment wp-att-7150\"><img decoding=\"async\" class=\"aligncenter\" style=\"padding-top: 20px; padding-bottom: 20px;\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2010\/07\/27132553\/big-ten-logo1.jpg\" alt=\"\" width=\"285\" height=\"285\" \/><\/a><\/p>\n<p><strong>Background on the Big Ten:<\/strong><\/p>\n<p>In 1895, the oldest Division 1 athletic conference was established. They called it the Big 10.<\/p>\n<p>For almost 100 years, the Big Ten was comprised of 10 schools. Sometimes the schools would change&#8230; but never the number.<\/p>\n<p>Until 1990. That year, the council of presidents voted to admit Pennsylvania State University.<\/p>\n<p>Here&#8217;s the latest bit of news &#8211; they are about to add one more school. The University of Nebraska was approved to join the conference last month.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #3B2B8F\"><div class=\"title centered\">What\u2019s your brand\u2019s true essence?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/brand-archetype-hero.png\" alt=\"brand archetype illustration of the magician\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Discover your brand's unique character in just 3 minutes & unveil 15 key insights to make your brand stronger.<\/div><a target=\"_blank\" class=\"btn btn-primary\" href=\"https:\/\/www.crowdspring.com\/brand-archetype-quiz\/\">Start the free quiz now!<\/a><\/div><\/div><\/div><\/p>\n<h2><strong>Why we think the Big Ten <a title=\"The world's best creative team.\" href=\"https:\/\/www.crowdspring.com\/logo-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">logo design<\/a><\/strong><strong> is hot:<\/strong><\/h2>\n<p>The logo shows in a simple, clever way that the Big Ten is actually 11. Its design uses negative space very well. It&#8217;s a strong element in Big Ten&#8217;s <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand identity<\/a>.<\/p>\n<p>The bold, blocky font has a college feel to it, and the 11 looks like it came right off a sports jersey. The sample posted above is in a circle, (which looks great) but the simplicity of the font-based design makes it flexible enough to work on just about any background.<\/p>\n<p>This logo is hot. It&#8217;s a shame that it will soon be obsolete.<\/p>\n<p>The big question is &#8211; what will the NEW version look like now that they are going to be the Big Ten with 12 schools?<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=brandidentity&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We look at the BIG TEN conference logo and tell you why we think it&#8217;s cool and effective, especially since the BIG TEN now has 11 teams.<\/p>\n","protected":false},"author":19,"featured_media":7150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3154],"tags":[439],"class_list":["post-7148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","tag-logo-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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