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Product packaging can be nearly as important as the product.<\/p>\nProduct packaging can be nearly as important as the product.<\/p>\n
This is because people respond psychologically to visual designs<\/a>.<\/p>\n Knowing how to get people to respond favorably to your packaging design will help you sell more products.<\/p>\n With millions of products sold online and at retail, customers often compare your products to competitors’. And while people read product reviews, they also compare products based on packaging design<\/a>. That’s where most product entrepreneurs struggle.<\/p>\n If you haven’t distinguished your brand identity<\/a>, your product packaging will also struggle to differentiate. After all, if your packaging looks similar to competitors, people will have difficulty telling the products apart.<\/p>\n Imagine if a friend asked: \u201cCan you pick me up some more toothpaste at the store? Look for the blue box.\u201d<\/p>\n At least several other brands likely have the color blue on their packaging. But, if a product entrepreneur or manufacturer chooses a less-common option like orange or purple, that decision can help the product attract attention. Other ways to differentiate the packaging include using reflective elements, unusual shapes, or see-through material that gives people a glimpse inside a cardboard carton.<\/p>\n Spend time performing market research to determine your competitors’ choices when designing their packaging. And assess packaging design trends<\/a>.\u00a0Then, explore how you can differentiate while still supporting your overall branding<\/a>.<\/p>\n Pay attention to customer comments, too. If a significant percentage of people mention that your packaging seems to blend in with all the rest, that\u2019s a clue there\u2019s room for improvement.<\/p>\n And, don’t forget to adapt to what’s happening in the world. For example, packaging design has already changed for many products in response to the pandemic<\/a>.<\/p>\nHere are eight product packaging mistakes and tips on how to avoid making those mistakes.<\/h2>\n
Product packaging that doesn’t visually differentiate<\/h3>\n
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