Package Design

The Ultimate Guide to Connected Packaging

Tanhaz Kamaly — Tue, 19 Jul 2022 22:17:48 +0000

Read this ultimate guide to connected packaging if you want to learn more about creating connections through packaging design.

10 Packaging Design Insights to Give Your Products Outstanding Shelf Appeal

Rizza DC — Wed, 22 Jun 2022 00:30:42 +0000

We look at 10 packaging design insights along with tips on how to make your product stand out.

10 Biggest Packaging Design Trends for 2022

Mary Kyamko — Wed, 19 Jan 2022 20:29:13 +0000

These packaging design trends will help you sell more products online and in stores. Read about the 10 biggest packaging trends for 2022.

What Most Businesses Get Wrong When It Comes to Product Packaging

Eleanor Hecks — Mon, 16 Aug 2021 16:54:44 +0000

Your product packaging is nearly as important as the item inside it. Here are eight frequent mistakes made with product packaging and how to avoid making those mistakes.

12 Branding Lessons from Four Leading Food and Beverage Companies

Katie Lundin — Tue, 23 Feb 2021 18:19:53 +0000

Branding is important. Build a better food and beverage brand with these 12 tips from 4 top food and beverage companies.

The Psychology of Design: Win Customers with Reassuring Design

Katie Lundin — Tue, 02 Feb 2021 21:19:46 +0000

Inspire comfort in your brand and confidence in your products or services by following these 8 design tips.

The 7 Biggest Packaging Design Trends For 2021

Katie Lundin — Mon, 14 Dec 2020 16:49:16 +0000

Here are the 7 biggest 2021 packaging design trends that are powerful, relevant, and easily adapted for any business.

3 Essential Ways Packaging Design Will Change Because of Covid-19

Katie Lundin — Fri, 11 Sep 2020 15:51:15 +0000

Product packaging - always an unsung hero - has developed an even more vital role in the Covid-19 world. Here's how you can evolve your packaging.

Cannabis Packaging Guide: How Great Packaging Can Help Grow Your Cannabis and CBD Business Faster

Ashlee Brayfield — Wed, 22 Jul 2020 17:21:42 +0000

Here are the key things to consider when designing packaging for cannabis and CBD products and a look at the latest cannabis packaging design trends.

The 9 Biggest Packaging Design Trends of 2020

Katie Lundin — Tue, 11 Feb 2020 22:18:51 +0000

Here's are the 9 biggest 2020 packaging design trends that are accessible, attractive, and easily adapted for any business.

5 Packaging Design Mistakes and How to Avoid Them

Katie Lundin — Tue, 22 Oct 2019 15:26:56 +0000

Poor product packaging leads to lost sales and revenue. Packaging is a vital bridge between your customers and your product. These 5 bad packaging sins will act as your roadmap of pitfalls to avoid.

11 Eye-Catching Packaging Design Trends for 2019

Amanda Bowman — Thu, 10 Jan 2019 16:08:54 +0000

Make sure your products don't get left on the shelves in 2019 because of dated, unattractive product packaging design. Here's a list of 2019 packaging design trends that are accessible, attractive, and easily adapted for any business.

5 Rules for Designing an Unforgettable Unboxing Experience for Your Brand

Katie Lundin — Thu, 15 Nov 2018 15:45:10 +0000

The unboxing phenomenon has raised the public’s expectation of what the unwrapping experience should be when they buy new products.And, now that the bar has been raised, your packaging needs to live up to these new standards.So, it's in your business's best interest to create the best unboxing experience possible. Here's how...

Food Packaging Design Tips and Why Product Packaging Is Important

Katie Lundin — Tue, 13 Nov 2018 16:34:55 +0000

Poor packaging design can ruin our eating experience. Why product packaging is important.

Packaging Design for Cannabis Products: How to Build Trust and Gain Customers

Katie Lundin — Thu, 13 Sep 2018 17:06:03 +0000

For a cannabis health supplement business, the product packaging design is one of the most important ways to reassure consumers and build trust.

Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

Katie Lundin — Thu, 19 Jul 2018 15:38:48 +0000

A close look at three businesses who do a great job telling their brand story through product packaging.

6 Proven Tips for Successful Food Packaging

Arielle Kimbarovsky — Wed, 18 Apr 2018 16:44:37 +0000

If you want to make your products stand out among the 50,000 others lining the shelves, check out our 6 proven tips for great food packaging.

Biggest Product Packaging Design Trends In 2018

Amanda Bowman — Thu, 11 Jan 2018 06:39:30 +0000

Whether you’re redesigning an existing package or creating something entirely new, here are six 2018 packaging design trends you should know.

4 Psychology-Based Design Tips For Eye-Catching Packaging Design

Katie Lundin — Thu, 09 Nov 2017 15:24:25 +0000

Eye-catching packaging design is the only on-the-spot tool you have to encourage sales. Here are four psychology-based design tips to improve product packaging design.

7 Important Packaging Design Trends

Amanda Bowman — Mon, 18 Sep 2017 05:22:53 +0000

Smart companies know that great packaging can create brand value and phenomenal customer experience. We've identified seven important trends that you should understand today.

Elements of a Great Unboxing Experience

Jason Byer — Fri, 16 Sep 2016 13:38:43 +0000

If you have a new product, customers are cautious right from the beginning. This is what your customers are thinking before the package ever shows up: Will it arrive broken? Will the instructions be adequate? Will they send the right color? Are my credit card details stored safely? Will it arrive late? Will I have to fight with a customer service rep to explain the “no questions asked” exchange? By the time UPS drops off the package, your newly acquired customer is an emotional powder keg just expecting something to go wrong. Fortunately, you can ease this emotion and create positive feelings toward your brand with an exciting unboxing experience. Pleasing Arrangement Think first and foremost about what impression the arrangement of your products within the packaging says about the effort that went into the delivery. I mean, really, what sort of “handling” did your customer pay for in those shipping and handling fees? Does your product have a cold, unexciting utilitarian feel? That image screams “mass produced and shipped without care for the customer on the other end.” It brings to mind an operation more concerned with margins and penny pinching than pride in a product and dedication to the customer. Not sure there’s another way? Consider Trunk Club. The service promises personally selected ensembles curated by seasoned stylists for each individual customer. Though the clothing they select for the customer is indubitably plucked from a pre-established array of options, you never feel that way when you open the box. Ever. That packing tells the customer, “This is for you, from us.” Much more impressive and reassuring than one your average shipment. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address Something Extra When packing up your product, consider adding something small that was never on the purchase description. It doesn’t have to be anything huge — just something little that the customer wasn’t expecting. Gameklip is an example of how this can bring a smile to your customer’s face. hen Gameklip shipped its Kickstarter they added smarties to each delivery. The impact here was two-fold, as the inexpensive treat brought a lot of online attention from people who weren’t expecting the extra treat. So not only were the customers happier with what they received for what was literally extra fractions of a penny per order, but the company’s brand equity got a boost from the reaction. Humor Who doesn’t like a laugh? Plus, if you’re looking to put your customers at easy about whether or not they can trust you right out of the gates, making them giggle or at least crack a smile is a good way to do that. It’s hard to raise a skeptical eyebrow when you’re grinning ear to ear. Seriously — just try it. So give your customers a reason to smile. You know..