![\"brand](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/09131004\/brand-identity-grader-blog-cta-hero.png\")
<\/div>Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div>
\n
![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/04\/27131202\/jamakassi-335139-unsplash-1.jpg\")
<\/p>\n<\/p>\n
The grocery industry brings in over $680 billion in sales<\/a> every year.<\/p>\n In the 1990s, grocery stores carried around 7,000 different products. Today, they carry up to 50,000.<\/p>\n This dramatic increase in the number of products on store shelves makes it tough for brands to stand out. Consumers can pick from 15 different types of peanut butter, 50 different cereal brands, dozens of soft drink brands, etc.<\/p>\n Smart brands know that strong food packaging design<\/a>\u00a0and package graphics<\/a>\u00a0are more important than ever to help brands fight for consumers\u2019 attention.<\/p>\n Food packaging helps consumers identify the product (this is also known as package graphics). Often this includes product nutritional labeling.<\/p>\n Food packaging also helps to protect the products from the environment and to extend the period that the food or drink is safe to consume.<\/p>\n Food packaging also enhances the convenience of consuming food and drink. For example, certain milk packaging is much more convenient to store and pour than other milk products.<\/p>\n Finally, food packaging is designed to help promote the product and persuade consumers to make a purchase.<\/p>\n With the increasing popularity of online grocery shopping, many brands are forced to rethink how they package designs for maximum impact on a small screen.<\/p>\n Michael Ruhlman, author of Grocery: The Buying and Selling of Food in America<\/a><\/em>, says<\/a> that a combination of online services and increased options has changed how consumers buy food.<\/p>\n We tend to walk by so many different things without thinking of them, just grabbing what we typically grab. But now I see the bewildering variety of foods that are available to us not just occasionally but seven days a week, pretty much whenever we want them.<\/p><\/blockquote>\n For companies selling food products, these changes are intimidating. It puts more pressure on the packaging design and increases the need for a good first impression.<\/p>\n If you want to make your products stand out among the 50,000 others lining the shelves, check out our 6 proven tips for great food packaging.<\/p>\n When people buy food, they buy what they need.<\/p>\n Unless a packaging design catches their eye, most people choose between products that fit their requirements.<\/p>\n But most food packaging designs make this choice difficult.<\/p>\n Take juice packaging as an example. There are healthy juices, kid\u2019s juices, and sugary juices \u2013 often on the same shelves. The packaging typically varies to help consumers identify a sugary kid\u2019s drink from a healthy green blend.<\/p>\n1. Clarity<\/h2>\n
Want a free brand review?<\/div><\/div>Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div>\n