{"id":6556,"date":"2010-06-15T10:54:10","date_gmt":"2010-06-15T15:54:10","guid":{"rendered":"http:\/\/crowdspring.wpengine.com\/?p=6556"},"modified":"2023-09-20T16:00:43","modified_gmt":"2023-09-20T21:00:43","slug":"book-review-rework-37signals","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/","title":{"rendered":"Book Review: Rework (by Jason Fried and David Heinemeier Hansson)"},"content":{"rendered":"<p><a href=\"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/rework-cover1\/\" rel=\"attachment wp-att-6557\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-332\" style=\"padding-right: 20px; padding-top: 20px; float: left; padding-bottom: 20px; \u201dborder: 0pt none;\" title=\"rework-cover1\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2010\/06\/27132555\/rework-cover1.png\" alt=\"\" width=\"350\" height=\"569\" \/><\/a><\/p>\n<p>\n<div class='header-cta' style='display:none'>\n  <span>Will your business idea succeed?<\/span>\n  <a href='https:\/\/www.crowdspring.com\/evaluate-your-startup-idea-quiz\/' class='btn btn-primary' target='_blank'>Take our quiz - completely confidential and free!<\/a>\n<\/div>\n<\/p>\n<p>I admire <a href=\"http:\/\/www.37signals.com\" target=\"_blank\" rel=\"noopener noreferrer\">37signals<\/a> because they make simple, easy to use web applications and because of their unique perspective on business.<\/p>\n<p><a href=\"http:\/\/www.amazon.com\/Rework-Jason-Fried\/dp\/0307463745\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Rework<\/em><\/a> is a collection of short essays by Jason Fried and David Heinemeier Hansson, focusing on doing less and embracing constraints.<\/p>\n<p>Jason Fried co-founded 37signals and David Heinemeier Hansson later joined the company as a partner. Jason and David frequently write and talk about their business philosophy on marketing, hiring, culture, and productivity. If you haven&#8217;t read their blog, <a href=\"http:\/\/37signals.com\/svn\" target=\"_blank\" rel=\"noopener noreferrer\">Signal v. Noise<\/a>, I recommend that you do so.<\/p>\n<p>If you&#8217;re looking for a business book on writing effective business plans or about strategies for finding investors, this isn&#8217;t the right book for you. Much of the advice in the book is contrarian to how most people think about startups and business. For example, while most entrepreneurs want to deliver more than their competition, Jason and David suggest you focus on delivering less.<\/p>\n<blockquote><p>There&#8217;s a new reality. Today anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few bucks or even free. One person can do the job of two or three or, in some cases, an entire department. Stuff that was impossible just a few years ago is simple today.<\/p>\n<p>You don&#8217;t have to work miserable 60\/80\/100-hour weeks to make it work. 10-40 hours a week is plenty. You don&#8217;t have to deplete your life savings or take on a boatload of risk. Starting a business on the side while keeping your day job can provide all the cash flow you need. You don&#8217;t even need an office. Today you can work from home or collaborate with people you&#8217;ve never met who live thousands of miles away.<\/p><\/blockquote>\n<p>The book is a short, quick read. The tone is confrontational and is far from the academic, dry tone you&#8217;ll find in most business books. It&#8217;s about 270 pages (the margins are fat and there are lots of pictures and white space). You can finish most of it over lunch.<\/p>\n<p><div class=' hide-for-medium hide-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 35px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 18px;margin: 20px 0 30px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 15px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i>Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 15px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:11px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 20px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><div class='show-for-medium hide-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 45px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 24px;margin: 20px 0 40px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 18px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 18px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:19.2px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 27px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><div class='show-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 50px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 24px;margin: 20px 0 40px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 16px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 16px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i>  Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:19.2px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 27px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><\/p>\n<p>One of my favorite chapters from the book is about culture. Jason and David have long asserted that you don&#8217;t create a culture by defining it (I agree with this). Here&#8217;s the chapter on culture (in it&#8217;s entirety).<\/p>\n<blockquote><p>Instant cultures are artificial cultures. They&#8217;re big bangs made of mission statements, declarations, and rules. They are obvious, ugly and plastic. Artificial culture is paint. Real culture is patina.<\/p>\n<p>You don&#8217;t create a culture. It happens. This is why new companies don&#8217;t have a culture. Culture is the by-product of consistent behavior. If you encourage people to share, then sharing will be built into your culture. If you reward trust, then trust will be built in. If you treat customers right, then treating customers right becomes your culture.<\/p>\n<p>Culture isn&#8217;t a foosball table or trust falls. It isn&#8217;t policy. It isn&#8217;t the Christmas party or the company picnic. Those are objects and events, not culture. And it&#8217;s not a slogan, either. Culture is action, not words.<\/p>\n<p>So don&#8217;t worry too much about it.\u00a0 Don&#8217;t force it. You can&#8217;t install a culture. Like a fine scotch, you&#8217;ve got to give it time to develop.<\/p><\/blockquote>\n<p>A friend who has not read <em>Rework<\/em> but who skimmed a few chapters referred to <em>Rework<\/em> as a &#8220;fortune cookie approach to business advice.&#8221;\u00a0 I don&#8217;t agree.\u00a0 The brevity of the advice in <em>Rework <\/em>is intentional.\u00a0 The essays in <em>Rework<\/em> aren&#8217;t focused on giving you practical, step-by-step advice about what to do. Instead, Jason and David offer their perspective on business &#8211; a perspective that can change not only your attitude, but everything you do in your own business.<\/p>\n<p><strong>Bottom Line:<\/strong> <em>Rework<\/em> is an outstanding book for anyone who wants to learn about a fresh approach to business not found in other business books. If you&#8217;re looking to shake things up and to follow a path rarely traveled by Internet companies these days, you&#8217;ll learn a great deal from this book.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=entrepreneurship&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164948\/startup-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Will your business idea succeed? Take our quiz &#8211; completely confidential and free! I admire 37signals because they make simple, easy to use web applications and because of their unique perspective on business. Rework is a collection of short essays by Jason Fried and David Heinemeier Hansson, focusing on doing less and embracing constraints. Jason Fried co-founded 37signals and David Heinemeier Hansson later joined the company as a partner. Jason and David frequently write and talk about their business philosophy on marketing, hiring, culture, and productivity. If you haven&#8217;t read their blog, Signal v. Noise, I recommend that you do so. If you&#8217;re looking for a business book on writing effective business plans or about strategies for finding investors, this isn&#8217;t the right book for you. Much of the advice in the book is contrarian to how most people think about startups and business. For example, while most entrepreneurs want to deliver more than their competition, Jason and David suggest you focus on delivering less. There&#8217;s a new reality. Today anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few bucks or even free. One person can do the job of two or three or, in some cases, an entire department. Stuff that was impossible just a few years ago is simple today. You don&#8217;t have to work miserable 60\/80\/100-hour weeks to make it work. 10-40 hours a week is plenty. You don&#8217;t have to deplete your life savings or take on a boatload of risk. Starting a business on the side while keeping your day job can provide all the cash flow you need. You don&#8217;t even need an office. Today you can work from home or collaborate with people you&#8217;ve never met who live thousands of miles away. The book is a short, quick read. The tone is confrontational and is far from the academic, dry tone you&#8217;ll find in most business books. It&#8217;s about 270 pages (the margins are fat and there are lots of pictures and white space). You can finish most of it over lunch. Free Business Startup KitReceive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors. How to Start a Business ChecklistStarting a Corporation Guide Is an LLC Right for You? Starting a Sole Proprietorship Starting Business Partnerships Creating a Powerful Pitch DeckGet your free startup kitFree Business Startup KitReceive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors. How to Start a Business Checklist Starting a Corporation Guide Is an LLC Right for You? Starting a Sole Proprietorship Starting Business Partnerships Creating a Powerful Pitch DeckGet..<\/p>\n","protected":false},"author":2,"featured_media":6557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3156],"tags":[429,678],"class_list":["post-6556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","tag-leadership","tag-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Book Review: Rework (by Jason Fried and David Heinemeier Hansson) - crowdspring Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Book Review: Rework (by Jason Fried and David Heinemeier Hansson) - crowdspring Blog\" \/>\n<meta property=\"og:description\" content=\"Will your business idea succeed? Take our quiz - completely confidential and free! I admire 37signals because they make simple, easy to use web applications and because of their unique perspective on business. Rework is a collection of short essays by Jason Fried and David Heinemeier Hansson, focusing on doing less and embracing constraints. Jason Fried co-founded 37signals and David Heinemeier Hansson later joined the company as a partner. Jason and David frequently write and talk about their business philosophy on marketing, hiring, culture, and productivity. If you haven&#8217;t read their blog, Signal v. Noise, I recommend that you do so. If you&#8217;re looking for a business book on writing effective business plans or about strategies for finding investors, this isn&#8217;t the right book for you. Much of the advice in the book is contrarian to how most people think about startups and business. For example, while most entrepreneurs want to deliver more than their competition, Jason and David suggest you focus on delivering less. There&#8217;s a new reality. Today anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few bucks or even free. One person can do the job of two or three or, in some cases, an entire department. Stuff that was impossible just a few years ago is simple today. You don&#8217;t have to work miserable 60\/80\/100-hour weeks to make it work. 10-40 hours a week is plenty. You don&#8217;t have to deplete your life savings or take on a boatload of risk. Starting a business on the side while keeping your day job can provide all the cash flow you need. You don&#8217;t even need an office. Today you can work from home or collaborate with people you&#8217;ve never met who live thousands of miles away. The book is a short, quick read. The tone is confrontational and is far from the academic, dry tone you&#8217;ll find in most business books. It&#8217;s about 270 pages (the margins are fat and there are lots of pictures and white space). You can finish most of it over lunch. Free Business Startup KitReceive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors. How to Start a Business ChecklistStarting a Corporation Guide Is an LLC Right for You? Starting a Sole Proprietorship Starting Business Partnerships Creating a Powerful Pitch DeckGet your free startup kitFree Business Startup KitReceive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors. How to Start a Business Checklist Starting a Corporation Guide Is an LLC Right for You? Starting a Sole Proprietorship Starting Business Partnerships Creating a Powerful Pitch DeckGet..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/\" \/>\n<meta property=\"og:site_name\" content=\"crowdspring Blog\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-15T15:54:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T21:00:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2010\/06\/27132555\/rework-cover1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"644\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ross Kimbarovsky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ross Kimbarovsky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/\"},\"author\":{\"name\":\"Ross Kimbarovsky\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/45a66ce5a05496798744cf14367aa575\"},\"headline\":\"Book Review: Rework (by Jason Fried and David Heinemeier Hansson)\",\"datePublished\":\"2010-06-15T15:54:10+00:00\",\"dateModified\":\"2023-09-20T21:00:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/\"},\"wordCount\":705,\"publisher\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2010\/06\/27132555\/rework-cover1.png\",\"keywords\":[\"Leadership\",\"Startups\"],\"articleSection\":[\"Entrepreneurship\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/\",\"name\":\"Book Review: Rework (by Jason Fried and David Heinemeier Hansson) - crowdspring Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2010\/06\/27132555\/rework-cover1.png\",\"datePublished\":\"2010-06-15T15:54:10+00:00\",\"dateModified\":\"2023-09-20T21:00:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/#primaryimage\",\"url\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2010\/06\/27132555\/rework-cover1.png\",\"contentUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2010\/06\/27132555\/rework-cover1.png\",\"width\":\"400\",\"height\":\"644\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.crowdspring.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Book Review: Rework (by Jason Fried and David Heinemeier Hansson)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#website\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/\",\"name\":\"crowdspring Blog\",\"description\":\"Actionable insights on small business, marketing, entrepreneurship, design, and more, from crowdspring.\",\"publisher\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crowdspring.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#organization\",\"name\":\"crowdspring\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131716\/cs_logo.png\",\"contentUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131716\/cs_logo.png\",\"width\":1404,\"height\":276,\"caption\":\"crowdspring\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/45a66ce5a05496798744cf14367aa575\",\"name\":\"Ross Kimbarovsky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f7a209df9705fd84386951221639a0ba31f8f7acf8e831c42b80de809b9f7164?s=96&d=identicon&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f7a209df9705fd84386951221639a0ba31f8f7acf8e831c42b80de809b9f7164?s=96&d=identicon&r=pg\",\"caption\":\"Ross Kimbarovsky\"},\"description\":\"Ross Kimbarovsky is seasoned entrepreneur, small business expert and startup mentor with over 30 years of experience in business, marketing, technology, and law. He is the CEO and Founder of crowdspring, a leading platform for custom design and creative services. He's mentored 2,000+ entrepreneurs and business owners, has raised or helped raise $10+ million in funding, and founded a startup studio where he developed, incubated, and launched innovative new businesses. Ross is passionate about helping entrepreneurs and small business owners thrive. He's the author of Stand Out, a guide for anyone looking to start and grow a successful business. He is a regular speaker at events and a contributor to Forbes, Entrepreneur, and Inc. Magazine. His achievements in technology, business, and law have earned him a spot on Techweek100\u2032s list of top leaders and other awards. And yes, he started crowdspring to ditch the attorney dress code and rock shorts and sandals to work!\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/author\/ross\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Book Review: Rework (by Jason Fried and David Heinemeier Hansson) - crowdspring Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Book Review: Rework (by Jason Fried and David Heinemeier Hansson) - crowdspring Blog","og_description":"Will your business idea succeed? Take our quiz - completely confidential and free! I admire 37signals because they make simple, easy to use web applications and because of their unique perspective on business. Rework is a collection of short essays by Jason Fried and David Heinemeier Hansson, focusing on doing less and embracing constraints. Jason Fried co-founded 37signals and David Heinemeier Hansson later joined the company as a partner. Jason and David frequently write and talk about their business philosophy on marketing, hiring, culture, and productivity. If you haven&#8217;t read their blog, Signal v. Noise, I recommend that you do so. If you&#8217;re looking for a business book on writing effective business plans or about strategies for finding investors, this isn&#8217;t the right book for you. Much of the advice in the book is contrarian to how most people think about startups and business. For example, while most entrepreneurs want to deliver more than their competition, Jason and David suggest you focus on delivering less. There&#8217;s a new reality. Today anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few bucks or even free. One person can do the job of two or three or, in some cases, an entire department. Stuff that was impossible just a few years ago is simple today. You don&#8217;t have to work miserable 60\/80\/100-hour weeks to make it work. 10-40 hours a week is plenty. You don&#8217;t have to deplete your life savings or take on a boatload of risk. Starting a business on the side while keeping your day job can provide all the cash flow you need. You don&#8217;t even need an office. Today you can work from home or collaborate with people you&#8217;ve never met who live thousands of miles away. The book is a short, quick read. The tone is confrontational and is far from the academic, dry tone you&#8217;ll find in most business books. It&#8217;s about 270 pages (the margins are fat and there are lots of pictures and white space). You can finish most of it over lunch. Free Business Startup KitReceive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors. How to Start a Business ChecklistStarting a Corporation Guide Is an LLC Right for You? Starting a Sole Proprietorship Starting Business Partnerships Creating a Powerful Pitch DeckGet your free startup kitFree Business Startup KitReceive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors. How to Start a Business Checklist Starting a Corporation Guide Is an LLC Right for You? Starting a Sole Proprietorship Starting Business Partnerships Creating a Powerful Pitch DeckGet..","og_url":"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/","og_site_name":"crowdspring Blog","article_published_time":"2010-06-15T15:54:10+00:00","article_modified_time":"2023-09-20T21:00:43+00:00","og_image":[{"width":400,"height":644,"url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2010\/06\/27132555\/rework-cover1.png","type":"image\/png"}],"author":"Ross Kimbarovsky","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ross Kimbarovsky","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/#article","isPartOf":{"@id":"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/"},"author":{"name":"Ross Kimbarovsky","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/45a66ce5a05496798744cf14367aa575"},"headline":"Book Review: Rework (by Jason Fried and David Heinemeier Hansson)","datePublished":"2010-06-15T15:54:10+00:00","dateModified":"2023-09-20T21:00:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/"},"wordCount":705,"publisher":{"@id":"https:\/\/www.crowdspring.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/#primaryimage"},"thumbnailUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2010\/06\/27132555\/rework-cover1.png","keywords":["Leadership","Startups"],"articleSection":["Entrepreneurship"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/","url":"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/","name":"Book Review: Rework (by Jason Fried and David Heinemeier Hansson) - crowdspring Blog","isPartOf":{"@id":"https:\/\/www.crowdspring.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/#primaryimage"},"image":{"@id":"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/#primaryimage"},"thumbnailUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2010\/06\/27132555\/rework-cover1.png","datePublished":"2010-06-15T15:54:10+00:00","dateModified":"2023-09-20T21:00:43+00:00","breadcrumb":{"@id":"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/#primaryimage","url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2010\/06\/27132555\/rework-cover1.png","contentUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2010\/06\/27132555\/rework-cover1.png","width":"400","height":"644"},{"@type":"BreadcrumbList","@id":"https:\/\/www.crowdspring.com\/blog\/book-review-rework-37signals\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.crowdspring.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Book Review: Rework (by Jason Fried and David Heinemeier Hansson)"}]},{"@type":"WebSite","@id":"https:\/\/www.crowdspring.com\/blog\/#website","url":"https:\/\/www.crowdspring.com\/blog\/","name":"crowdspring Blog","description":"Actionable insights on small business, marketing, entrepreneurship, design, and more, from crowdspring.","publisher":{"@id":"https:\/\/www.crowdspring.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crowdspring.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.crowdspring.com\/blog\/#organization","name":"crowdspring","url":"https:\/\/www.crowdspring.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131716\/cs_logo.png","contentUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131716\/cs_logo.png","width":1404,"height":276,"caption":"crowdspring"},"image":{"@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/45a66ce5a05496798744cf14367aa575","name":"Ross Kimbarovsky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f7a209df9705fd84386951221639a0ba31f8f7acf8e831c42b80de809b9f7164?s=96&d=identicon&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f7a209df9705fd84386951221639a0ba31f8f7acf8e831c42b80de809b9f7164?s=96&d=identicon&r=pg","caption":"Ross Kimbarovsky"},"description":"Ross Kimbarovsky is seasoned entrepreneur, small business expert and startup mentor with over 30 years of experience in business, marketing, technology, and law. He is the CEO and Founder of crowdspring, a leading platform for custom design and creative services. He's mentored 2,000+ entrepreneurs and business owners, has raised or helped raise $10+ million in funding, and founded a startup studio where he developed, incubated, and launched innovative new businesses. Ross is passionate about helping entrepreneurs and small business owners thrive. He's the author of Stand Out, a guide for anyone looking to start and grow a successful business. He is a regular speaker at events and a contributor to Forbes, Entrepreneur, and Inc. Magazine. His achievements in technology, business, and law have earned him a spot on Techweek100\u2032s list of top leaders and other awards. And yes, he started crowdspring to ditch the attorney dress code and rock shorts and sandals to work!","url":"https:\/\/www.crowdspring.com\/blog\/author\/ross\/"}]}},"_links":{"self":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts\/6556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/comments?post=6556"}],"version-history":[{"count":4,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts\/6556\/revisions"}],"predecessor-version":[{"id":44668,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts\/6556\/revisions\/44668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/media\/6557"}],"wp:attachment":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/media?parent=6556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/categories?post=6556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/tags?post=6556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}