{"id":8781,"date":"2010-09-20T06:00:21","date_gmt":"2010-09-20T11:00:21","guid":{"rendered":"http:\/\/crowdspring.wpengine.com\/?p=8781"},"modified":"2023-09-21T18:06:55","modified_gmt":"2023-09-21T23:06:55","slug":"5-historic-billboard-campaigns-or-everything-old-is-new-again","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/5-historic-billboard-campaigns-or-everything-old-is-new-again\/","title":{"rendered":"5 historic billboard campaigns (or everything old is new again)!"},"content":{"rendered":"

Billboards and outdoor advertising<\/a> have been around for almost 150 years and are, in many ways, precursors to and cousins of today’s online campaigns, both paid and viral. Companies have been using eye-catching design, creative content, and clever placement to create word-of-mouth and build buzz for their products dating back to the time of our great-great-great grandparents. Here are a few classics of the ilk, still effective today.<\/p>\n

1. Mail Pouch Tobacco barns (1890)<\/h2>\n

\"MailIn the last decade of the 1800s, the West Virginia Mail Pouch Chewing Tobacco company paid farmers to use their barns as outdoor advertising for their product.<\/p>\n

The company painted and maintained the signs and paid the farmer between $1 and $2 per year.<\/p>\n

It was a pretty good deal for the farmers, as they didn’t have to worry about painting their barns for the duration of the contract.<\/p>\n

By the 1960s, there were more than 20,000 barns in 22 states. Other companies also advertised on barns, and this type of roadside advertising continued until it was restricted under the Highway Beautification laws of the 1960s.<\/p>\n

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