{"id":23985,"date":"2017-05-24T11:14:38","date_gmt":"2017-05-24T16:14:38","guid":{"rendered":"https:\/\/blog.crowdspring.com\/?p=23985"},"modified":"2021-09-02T16:27:41","modified_gmt":"2021-09-02T21:27:41","slug":"how-crowdsourcing-helps-agencies-video","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/how-crowdsourcing-helps-agencies-video\/","title":{"rendered":"How Crowdsourcing Can Help Agencies Lower Costs and Reimagine Their Business Models"},"content":{"rendered":"

In the days of Don Draper, agency life was different. Agencies had account men, creatives, and clients willing to pay a lot of money. Things have changed quite a bit since then.<\/p>\n

When computers and the internet were added to the marketing mix, suddenly many agencies were fighting for their lives.<\/p>\n

There are still heavy hitters in the agency world, but many of them have struggled to keep pace with innovation. Even smaller, more nimble agencies have found themselves in a position where managing overhead and declining client budgets is threatening their existence.<\/p>\n

The truth is that agencies are spending so much time and so many resources on trying to keep up with the relentless pace of digital innovation that their overhead is ballooning while their revenue is eroding.<\/p>\n

Companies, in the meantime, are playing Russian roulette with their brands by cobbling together piecemeal marketing through freelancers without any kind of strategic guidance.<\/p>\n

Everyone loses in that scenario.<\/strong><\/p>\n

That\u2019s where crowdsourcing<\/a> can help.<\/p>\n

\"agency<\/div>
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