{"id":899,"date":"2009-01-07T19:26:08","date_gmt":"2009-01-08T01:26:08","guid":{"rendered":"http:\/\/crowdspring.wpengine.com\/?p=899"},"modified":"2024-10-28T18:57:01","modified_gmt":"2024-10-28T23:57:01","slug":"12-questions-meet-marc-kohlbrugge-the-netherlands","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/12-questions-meet-marc-kohlbrugge-the-netherlands\/","title":{"rendered":"12 Questions: Meet Marc K\u00f6hlbrugge (the Netherlands)"},"content":{"rendered":"
In our 12 Questions<\/strong> blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, and in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others respectfully, help us build something very special, and we’ll take notice. <\/em><\/p>\n We’re proud to feature Marc K\u00f6hlbrugge, (crowdSPRING username: marckohlbrugge<\/a>) today. Marc lives, studies and works in the Netherlands.<\/p>\n My name is Marc K\u00f6hlbrugge, I\u2019m 21 years old and live in Nuenen in The Netherlands. I travel to Breda daily, the city where my school is located. There, I follow a study called \u201cCommunication & Multimedia Design\u201d which is focused on everything related to new media. Graphic design, philosophy, technology, marketing, psychology, interaction design, the whole shebang. Basically I\u2019m being trained to be a jack of all trades, but in a good way. Jobs get increasingly specialized, creating a demand for people who can communicate with those specialists and have a good overview of the whole project. Well, that\u2019s me.<\/p>\n That\u2019s the idea anyway. I\u2019m expecting to obtain my Bachelor of Arts degree later this year. We\u2019ll see how everything works out in the real world.<\/p>\n Talking about the real world – I\u2019m in the process of getting serious about freelancing. I already do some client work on the side, but because of my study I\u2019m not yet able to devote myself entirely to freelancing. With only a couple of months of study to go, the time is coming to get serious about it.<\/p>\n Graphic design will probably be part of the of projects I\u2019ll work on, but I\u2019m more interested in guiding creative processes. I\u2019m not sure which way, but I like thinking more than doing. We\u2019ll see how that works out.<\/p>\n 2. How did you start out doing graphic design? <\/strong><\/p>\n I started drawing when I was young. When I got a little older, I started taking toys apart and later building weird constructions with Lego\u2122. Then, when I was around 11 years old, my brother brought home a copy of Adobe Photoshop.<\/p>\n I already knew my way around computer back then so I learned Photoshop pretty quickly from an early age (with a little help from my brother). While other kids had just found out about \u201cWord Art\u201d, I was designing my school documents in Photoshop.<\/p>\n It wasn\u2019t until a couple of years later when I really started designing new stuff versus manipulating existing photos. At that time I was really fascinated with the idea of hacking into computers. I read an article that said you had to know at least one programming language to become a hacker so I started learning HTML (which isn\u2019t really a programming language, but I didn\u2019t know that at the time). I kinda stuck creating websites and never got into hacking (fortunately?).<\/p>\n The thing about websites is the combination of technology and design. They go hand in hand. It was great because I could finally combine my technical and design skills.<\/p>\n That\u2019s how I started out: creating websites. After a while, I started creating all kinds of graphics and learned about Illustrator, which I then used for all my logo designs. I\u2019m now learning Adobe After Effects to create\u00a0motion graphics<\/a> and hope to soon learn some more post-production-related<\/span>\u00a0tools.<\/p>\n 3. crowdSPRING selected your design for its homepage and interior pages in the first project that was run on crowdSPRING back in the Spring of 2008. Please talk a bit about that project and the challenges you faced designing for a new startup.<\/strong><\/p>\n March 4th, 2008. The day this whole adventure started. I noticed an email message in my inbox, which at that moment I discarded as some kind of junk-mail. It was from a company called crowdSPRING I\u2019d never heard about and I was wondering how they got my email address. (I probably signed up somewhere, I just didn\u2019t remember).<\/p>\n I almost trashed the message, but I noticed, when skimming through it, that they were holding a design competition with a big cash reward. I also liked the casual tone of the message (you know, that fresh flavor every text written by crowdSPRING seems to have\u2014it\u2019s pure awesomeness). So, I decided to take a look at the website, read about the competition, and take a stab at it.<\/p>\n First, I read the brief, checked out the competition and did some sketching. I created several wireframes and crowdSPRING seemed to like them, which was pretty cool. Over sixty Photoshop files later the deadline was closing in. The last few days before the deadline, the competition became even more competitive. I knew I had a chance of winning because of the positive feedback I received, but I wasn\u2019t happy with all those good web designs<\/a> by other designers. Hehe.<\/p>\n Eventually the deadline passed and I had to wait for the winner to be announced. I knew that I would be in a meeting the day the winner would be announced. It was a very hectic day so I couldn\u2019t really check my email until the evening I got home. I eagerly signed in to my computer. This is what I found waiting in my inbox:<\/p>\n It is with outstanding pleasure that I’m writing to let you know that the team met and we have chosen your design for the $5000 AWARD!!!\u00a0 Hopefully that will help pay for some of that school you’re working so hard at […]<\/blockquote>\n We have a pretty solid educational system here in The Netherlands so I don\u2019t have to pay for school myself, but I was very happy receiving that message anyway, as you can imagine. I had a really great evening, week and month.<\/p>\n Anyway, what followed was perhaps even more rewarding than the money. (or not, no real way to compare those things, right?). I got to work with Pete on implementing the design. What that meant was that I received wireframes created by the crowdSPRING team, and I would create additional page designs for those internal page wireframes. I designed serveral internal pages and some basic elements like buttons, etc. The crowdSPRING team designed all the other pages and related stuff based on my designs which turned into the design you\u2019re currently looking at.<\/p>\n That was that. I think the team did a great job making everything into one functional website. The initial design was just one small part of the larger experience.<\/p>\n Sometimes, designing for a new company can be challenging. But in this case, there weren\u2019t any challenges for me. crowdSPRING is one of, or possibly the best client I\u2019ve had to date. They obviously know a lot about graphic design, but still gave me absolute freedom in every way possible. I could work on the pages I thought were most important, email them, get some feedback and rework them a bit. The only way I can think of describing the experience is that of working with a friend. New Shoes Today, a group of creative professionals I\u2019m currently working with, calls it co-creation:<\/p>\n “Co-creation is about unconditionally offering -whatever is in you- to the process of creating with others.<\/p>\n Co-creation emerges where ‘I’ and ‘we’ meet each other; where individual energy meets collective energy in a common field. By being connected and fully open, we allow something to emerge that is bigger than the sum of the parts. In surrendering to the dynamic NOW, co-creators contact a dimension of wholeness and they co-create with this unfragmented flow.”<\/p><\/blockquote>\n Source: http:\/\/www.newshoestoday.com\/cocreators\/<\/a><\/em><\/p>\n I\u2019m positive this is THE way of working on (creative) projects that involve multiple people and it was awesome sharing this experience with crowdSPRING!<\/p>\n 4. Who\/what are some of the biggest influences on your design work?<\/strong><\/p>\n \u201cLucky Errors\u201d. You have this end result in mind, but achieving it will often (at first) result in something else. Something you weren’t <\/em>trying to achieve, but seems to work even better. This happens to me all the time. E.g. you\u2019re dragging some layers in Photoshop and you let go on the wrong moment resulting in a partly hidden element, which by chance works perfectly. Try to create some kind of regulated chaos and something you wouldn\u2019t expect will emerge. This is a technique I now try to apply consciously and take even further. Not just in graphic design, but in all forms of creation. Take what you\u2019ve got. Keep punching it till it\u2019s almost lifeless, and re-build it. (not recommended on living things although it might work).<\/p>\n It\u2019s this concept of disruption <\/a>that seems to keep coming back in my creative process. (credits to Joep Kuijper<\/a> for making me aware of this habit.<\/p>\n Of course it\u2019s hard to keep making errors, because you get better at the work you do. It\u2019s an interesting paradox. I like to think it\u2019s related to what Zen Buddhists call Shoshin, or Beginner\u2019s Mind:<\/p>\n It refers to having an attitude of openness, eagerness, and lack of preconceptions when studying a subject, even when studying at an advanced level, just as a beginner in that subject would.<\/p><\/blockquote>\n Source: http:\/\/en.wikipedia.org\/wiki\/Shoshin<\/a><\/em><\/p>\n Apart from all that abstract abracadabra, there\u2019s plenty of other stuff that influences my work. For example the tools I use. I only tend to use tools that are well-designed. Think Apple, both the hardware and software is both functional and beautifully designed. I draw a lot of inspiration from Apple, and you can probably see that in some of my work. The use of a Moleskine (a sketchbook) also influences my work a lot. Without it, I would probably just dive into Photoshop without thinking about the concepts underlying a design.<\/p>\n Of course, other graphic designers inspire me a lot too. 37signals <\/a>has some beautifully designed websites. Clean and focused. That\u2019s the way I like it. I actually see great designs every day, mostly on the internet.<\/p>\n While they are not necessarily an influence on my design work, my friends are a big influence on my overall work as well. A lot of \u201cmy\u201d ideas arise during conversations or while working with friends. My life is just one big brainstorm and everybody I meet is in it. Whether he or she wants to or not. Every word spoken contributes to this creative process.<\/p>\n I also recently started reading novels and get into more artsy stuff. For example, I just learned about post-modernism (I had no idea what it really meant until a couple of days ago, shame on me), it really seems to resonate with my view on creativity so I\u2019m sure all the post-modern art I will get into will influence me as well.<\/p>\n That\u2019s about it. For the sake of completeness I will list the kind of music I listen. I\u2019m not sure if it influences my work itself or not, but it does inspire me to start working. Here it comes: Spacekees<\/a>, Jiggy Dje<\/a>, Opgezwolle<\/a>, De Jeugd van Tegenwoordig<\/a>, Pdub<\/a>, Mos Def<\/a>, J Dilla<\/a>, Black Milk<\/a>, Common<\/a>, Hi-Tek<\/a>, etc. Some of it is Dutch so you may have never heard about it, but I invite you to check out some of this music anyway. It really inspires me, it may inspire you too.<\/p>\n 5. How do you come up with ideas for concepts after you read a buyer’s creative brief? Do you always start with a wireframe in website projects??<\/strong><\/p>\n When reading a brief I try to figure out what lies beneath. A buyer may say they want X or Y, but perhaps that\u2019s not the right solution for their problem. So the first thing I do is trying to interpret the brief and read between the lines.<\/p>\n I also look at his or her competitors and see how their websites look and function. I check out what works, and what doesn\u2019t work.<\/p>\n Then I start brainstorming on paper. Drawing some quick sketches, laying down the most important elements of the design. Then, if everything feels right, I will create a wireframe in Photoshop. The functional design of a website and the look and feel are two different things so I try to separate the creation of those two parts. I can\u2019t do them both at once. First the functional design, than the look and feel.<\/p>\n Depending on the client, I either submit the wireframe or I will start on the real design right away. Not every buyer can look at a wireframe and visualize how the final result will look like so I try to keep that in mind. Then I just keep re-designing based on the buyer\u2019s feedback and hope to win the project. \ud83d\ude42<\/p>\n
<\/a>1. Please tell us about yourself.<\/strong><\/p>\n
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