{"id":4299,"date":"2010-03-01T14:30:02","date_gmt":"2010-03-01T20:30:02","guid":{"rendered":"http:\/\/crowdspring.wpengine.com\/?p=4299"},"modified":"2022-05-09T14:27:29","modified_gmt":"2022-05-09T19:27:29","slug":"12-questions-meet-pamela-harvey-usa","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/12-questions-meet-pamela-harvey-usa\/","title":{"rendered":"12 Questions: Meet Pamela Harvey (USA)"},"content":{"rendered":"
In our <\/em>12 Questions<\/em><\/strong> blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community \u2013 in the blog, in the forums, in the projects. Plainly \u2013 activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we\u2019ll take notice.<\/em><\/p>\n We\u2019re very proud to feature Pam Harvey (crowdSPRING username: Glamaz0n<\/a>) today. Pam lives and works in Bristol, Rhode Island.<\/p>\n 1) Please tell us about yourself.<\/strong> Currently I live and work as an independent contractor, right next to the ocean, in Rhode Island, the “ocean state”. I am affiliated with local and not-so-local design firms on a contract basis, and also participate in direct-to-client projects. My projects also come from my connection to several freelance websites, crowdSPRING among them.<\/p>\n <\/p>\n 2) You have a very distinctive design style. How did you develop this look?<\/strong> My “look” comes from a variety of influences. I have a huge love for poster design. If you look at a lot of my work, many of the logos and branding solutions look like posters. This may or may not work for any given project, as I have observed. Then, also, I have spent a lot of my professional life in branding and packaging design<\/a>, where a “logo” is just one piece of a larger picture, and the development of a brand over many media and platforms holds huge appeal for me. I see the “logo” in many instances as an evolving process rather than a set-in-stone icon, or a visual mark that can be randomly attached to any product. Rather, the brand identity can take on many permutations over many applications – stationery<\/a>, packaging, van graphics, signage, heck, and what about toilet paper?!!<\/p>\n Script fonts do not work for me, and I will only use them if specifically requested. This leaves me out of the loop as far as a lot of “approachable” design goes. Many projects, especially on cS, and mostly in the fashion-oriented world, like the soft, fluid look of script fonts. Such typography treatments are neither too bold nor too recessive, but just right for them. The Goldilocks look. That\u2019s a valid look and I am not knocking it. But I don\u2019t seem to pull it off. Script fonts to me somehow look too angular, sloping, unbalanced. And then you have those tricky ascenders and descenders to deal with. My work, on the other hand, is not for everyone, is not generic at all, and requires a fair degree of sophistication to appreciate.<\/p>\n I also believe in the development of two key skills for any designer, and they don’t relate necessarily to design:<\/p>\n 1) Powers of observation. I can be inspired by just about anything, from the texture of a stained jacquard fabric on a chair in an antiques store window, to the look of a mottled cement floor in an automotive body shop, to name just a few examples. I always have on board my iPhone and a small notebook that fits in my bag, so I can take photos of whatever inspires, as well as write down ideas.\u00a0 And then there is:<\/p>\n 2) Memory development. I have almost total recall for visual elements (names? not so much, lol) and can pretty much locate any inspiring design from past or present, with no problems finding items that fueled my vision, say, six months or six years ago. In addition to my extensive digital library of “also ran” and unsold concepts, I also keep a folder with pages that I have saved, from magazines, books, not specifically design-related, showing graphics, textures, text treatments, etc. that I like.<\/p>\n Another key element in developing my look is my dislike for empty space. Through my many projects on crowdSPRING, which require a lot of work in a very short time, sort of like “design boot camp” I am gradually evolving out of this envelope, but I mostly I like design that is contained within a shape – mostly square, rectangular or circular – and that has an even texture throughout, with no “holes” or vacant areas. The texture can be made up of text plus illustration or simply text, or text plus icon. The down side of this is that my work sometimes gets labeled “busy” but mostly by those who don’t “get” the complexity and layers. Much of my work is informed by posters from the late 19th-early 20th century, which use bold, iconic fonts in combination. I have also out of necessity adapted to the influence of the Internet, where horizontal logo alignment seems to rule.<\/p>\n My most important rule for testing if a design is “done”? If I see no irrelevant holes or empty spaces, and when my eye does not focus on one specific area of complexity or ambiguity, then the logo or brand is as complete as it\u2019s going to get. Now, lately, it has become entirely possible for me to twist my look, like a pretzel, into a webby Internet style. It takes a lot of work, but hey, it’s a job, and I am making progress on this front.<\/p>\n 3) Which of your designs are your favorites and why?<\/strong> I also like the work I did (on cS) for a social networking site, where the brand name of the site was a pun on the name of an historical figure. I like projects that use humor and irony.<\/p>\n Then, too there is the identity I created for an historic building that was converted into a bed & breakfast. This project came together fairly quickly, and the buyer had very few revisions. I enjoyed the architectural aspect of the illustration and I think the logo worked well for them. Additionally it’s quite visible in one color and at small sizes, always a challenge and the ultimate test of a logo, especially with the complexity of elements that characterizes my “style”.<\/p>\n I also did a van wrap project on cS – that is also one of my favorites. Besides the aesthetic result, it was a technological challenge for me, only in terms of the enormous sizes of the images, but I found that my Photoshop expertise expanded to the level that was required, and beyond. It’s like what they say about tennis – always play with someone better than you.<\/p>\n One project in which I was the lead designer – and this project was not on crowdSPRING, but rather, I worked with a local design firm – was the package design for an alcoholic cider, brewed by a New England cidery. This package design won a local Boston area award, and I was excited about that, as well as the fact of adding value to my work as an asset to this company.<\/p>\n Finally, of course, there is the cycling jersey design and the etched bottle graphics which completed the branding. My kudos to the glass artist, because without his work the bottles would not have happened. This project was featured in the Communication Arts website section \u201cOn Exhibit\u201d the week of February 8, 2010.<\/p>\n 4) Who\/what are some of the biggest influences on your design work?<\/strong> As to the “what” – as I have said, I am often inspired by historic fabric design, traditional architectural ornament, by posters from the late 19th and early 20th centuries, and by furniture design, both traditional and contemporary. Lately I saw a collection online of aura patterns designed by sufferers of migraine headaches and their preceding auras. As I am prey to the rogue “ocular migraine” and get the odd visual disturbances from time to time, I loved seeing these patterns given quite a successful graphic representation. Migraine auras my inspiration? Hey, it could happen.<\/p>\n 5) How do you come up with ideas for concepts after you read a buyer’s creative brief?<\/strong> I try for a concept or two based on the brief – somehow such concepts revert to my default design style, but occasionally I’ll come up with something that works well. Then, I do a concept that has nothing to do with the brief, but is my own vision for that particular buyer. cS has really changed the way I work and has given me the freedom to design the way I want, the liberty to implement my vision. That’s the \u201cup\u201d side of not getting paid up front. Meanwhile, I can concentrate on those IRL projects which provide definite and immediate compensation.<\/p>\n I do like working on the cS web design<\/a> projects (when I have the time) because so much of that has nothing to do with aesthetics and is more about logic, structure, and navigation, and so my “look”, love it or leave it, takes second place and I can shine with my inventive ideas for sequence and content. This draws on my background in architectural graphics, or \u201csignage\u201d where wayfinding is key, and the designer must identify the many decision points involved with navigation.<\/p>\n 6) Mac or PC?<\/strong> So, fast-forward to today, I am and have always been, totally Mac. I use a 27” iMac, in addition to my laptop, and this makes work a breeze.<\/p>\n 7) How has technology affected your work?<\/strong> Technology, however, has affected my process, and the way I execute my ideas. At the very basic level, it’s so possible and optimal and instantaneous to explore different text options, different concept orientations. It’s also possible where the budget allows, to consider imagery and illustration in a very rapid-fire way. The Internet has resources for all these items but I also use custom illustration the old-fashioned way, when the budget allows. Actually you may see me posting an illustration project, as I haven’t yet acquired a stable of local illustrators. In fact, the very reason I was drawn to graphic design to begin with is because I am attracted by the interaction of text and image.<\/p>\n Funny, but design seems to involve a lot of shopping – fonts, images, illustration. Of course I do not use purchased imagery as a logo, I am well aware of that prohibition, but my two shopping fetishes seem to be fonts and shoes!<\/p>\n The software I use primarily is Adobe Illustrator and Adobe Photoshop. When I started working with cS, especially even after over 20 yrs. in the business, my Photoshop skills were very basic.\u00a0 After all, all I had worked on were package design projects, brand identity and print, and my print projects involved only the most basic photo editing. I’ve become at least “high intermediate\/low advanced”, and Photoshop files with over 10 layers no longer intimidate me. My point is like one I made earlier – cS is really “designer boot camp”, and I have learned to work really fast on a lot of projects. This upgrade in my skill level would never have happened if I was still working at the slower freelance pace I was accustomed to before I joined crowdSPRING.<\/p>\n And oh, I just learned another feature of Adobe Illustrator. Now maybe you all have been using this aspect of the software, but until last week, I had no idea. You know, those “special characters”, mostly in non-English languages, where you have to remember which keyboard strokes to use? Well, you can just highlight the character that is supposed to have the accent mark, and then go to “Type” and scroll down to “Glyphs”, and there will be all your special characters spread out for you like a Thanksgiving dinner. Double click on the glyph you want to use, and voil\u00e0 (see I used a special accent mark) your special character will replace your highlighted text. Amazing. All these years and I never knew that.<\/p>\n I also do video editing, and am an avid Final Cut Pro user. I became a videophile when I realized iMovie was no longer enough for me.<\/p>\n My computer of choice is an iMac 27″ – recently purchased with some of my earnings from crowdSPRING. Thank you, crowdSPRING!<\/p>\n
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\nI am a graphic design professional with over 20 years’ experience “in the trenches”. I have lived and worked in many cities, but mostly in California, where I was part of two design firms, one that specialized in private label cosmetics and skin care, and the other was almost completely branding and package design for wine, spirits, and beverages. My experience is varied: everything from brand identity and package design, print collateral, and even environmental graphic design, the techy term for “signage”. And I am now officially a web designer as well.<\/p>\n
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\nWhat? You want I should give away my secrets? LOL! Seriously, though, for starters, I have to say I come by my design facility genetically. I come from a family of designers, architects and artists. Sort of like the musical J.S. Bach family, but we are a much smaller group! And less famous. And less prolific.<\/p>\n
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\nMy \u201clook\u201d can be summarized thusly: organized complexity.
\nIt’s tough to single out any “favorites”. Like most designers, I love them all! A while ago I did a brand label on cS for an outdoor clothing company. Actually that has a humorous “aside”, because the title in my portfolio was labeled with the company name. However I did not win the project, in spite of good ratings by the buyer and a few others. When the buyer set up his\/her website with the new logo created on cS, the search engines kept taking people to that design in my portfolio. I joked that the Internet gods were saying they should have picked my design! I did change the title in my portfolio and all was well. But anyway, without question that design is one of my favorites, because of the even texture (no holes or nodes of activity), the use of blocky, distressed fonts, and the organized complexity to which I have referred above. And it looks like a packaging label. I have adapted that logo to other projects, but so far there have been no takers. The most recent buyer to whom I presented it did not like it at all – said it was “too busy”. That’s a comment I get now and then, so I have to be careful with details. Anyway, I am considering adapting this particular design for my own design logo, since I seem to be having trouble coming up with a logo for my own company. Ah yes, that’s an all-too-common problem. Maybe I should post a project on cS!<\/p>\n
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\nWell, I am inspired by the work of other designers like Michael Schwab and his imitators, Joe Duffy, Shepard Fairey who did the Obama posters, and Paula Scher, whose signature is a very big, iconic look with lots of the super-sized, blocky, rhythmic fonts that I like, for example, Franklin Gothic Condensed and Extra Condensed, “Boycott” and “Cordoba”. You have to love these font names, like nail polish colors.<\/p>\n
\nI first look at the examples of what the buyer likes. No matter what he\/she says, it’s what they like and respond to that matters. And of course I pay attention to the “must haves” and “don’t likes”. I sometimes get into trouble with words like “elegant” and “expensive” and “luxury” because my definition of these terms is most decidedly not traditional, and I would define them within the parameters of contemporary culture, rather than within the use of traditional elements like script fonts, metallic gradients, soft glow effects. As a matter of fact, there isn’t anything about my work that is “soft”, lol!<\/p>\n
\nThis dates me, but I was a graphic designer before there were personal computers at every workstation. In the late 80’s I was working for an architecture firm and we acquired our first Mac. I don’t remember what it was called \u2013 Mac 128 for the 128 MB of hard drive memory – but it was an all-in-one, had a tiny monitor, and was about the size of a “medium box” that you can get from FedEx. We referred to \u201cfloppy\u201d discs and at the time we thought we’d use it for “typesetting” because all our type had to be sent out to a “type house”. We had to order in different sizes and fonts because who could tell a priori what would work best? It only took a few years and all of a sudden there actually were Macs at every workstation! This was also the very beginning of email. I remember saying “you just sent a message through your computer? Are you serious?” At that time faxes were the big techno breakthrough. I also have been using Adobe Illustrator since it was called “Illustrator 88″, and we all thought Freehand was much better – well, you know how that turned out.<\/p>\n
\nTechnology has not really affected my work as far as my thinking goes – I still go through the same list-making process of itemizing all my concepts, with rough sketches\/diagrams, for a specific project. I make the lists so that I stick to the concept as originally envisioned, and so that I don’t fall prey to “concept creep” or the merging of ideas, which can happen when you work digitally. (Note: “concept creep” is not slang for a hideous concept.)<\/p>\n