{"id":383,"date":"2008-10-10T11:09:03","date_gmt":"2008-10-10T16:09:03","guid":{"rendered":"http:\/\/crowdspring.wpengine.com\/?p=383"},"modified":"2022-05-09T14:49:42","modified_gmt":"2022-05-09T19:49:42","slug":"12-questions-meet-denis-wong-singapore","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/12-questions-meet-denis-wong-singapore\/","title":{"rendered":"12 Questions: Meet Denis Wong (Singapore)"},"content":{"rendered":"
In our 12 Questions<\/strong> blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we’ll take notice. <\/em><\/p>\n We’re very proud to feature Denis Wong (crowdSPRING username: entz<\/a>) today. Denis lives and works in Singapore. My name is Denis (aka entz) and I\u2019m a 27 years old male, born in the island of Mauritius. I bet you guys don\u2019t even know where that place is. Well, it\u2019s on the planet\u00a0Mars, and I\u2019m an alien! Actually, it\u2019s a small island in the middle of the Indian Ocean. Mauritius is a pretty laid back place and yes, that\u2019s where the DODO (extinct bird) lived. It\u2019s a great place for a getaway or honeymoon.<\/p>\n I\u2019m currently living and working in Singapore. It’s been quite a drastic change.\u00a0The pace in Singapore is\u00a0ten times faster! How did I end up in Singapore? I came to Singapore\u00a0to study Visual Communication (advertising and graphic design) and stayed\u00a0because the design scene and opportunities are better than on Mauritius. I started in an ad agency, am now doing freelancing and I\u2019m loving every second of it! I don\u2019t need to apply for annual leave if I want to go on a holiday! To sum it up, I\u2019m living a much better lifestyle now.<\/p>\n 2. How did you start out as a designer? <\/strong><\/p>\n I think I started when I was 6 years old. No! I think it was 9! Hold on a minute! Or was it 10? hmm..\u00a0 I can\u2019t remember exactly when but I drew a lot. I really like those robots comic movies like Transformers, Bioman and so on. I used to draw robots in a 3d shapes, boxy style.<\/p>\n Here\u2019s my story about how I started professionally.\u00a0I learned about graphic design just\u00a0one year before coming to Singapore to study. I always wanted to be an architect. I dreamt about designing skyscrapers.\u00a0In 1999, a very good friend\u00a0came back from South Africa with a Masters in Design. At first I didn\u2019t know what graphic design was. So he tried to help me understand and\u00a0from what I understood, a graphic designer\u00a0wears t-shirts and jeans or shorts\u00a0and goes to work in an office to draw on a computer! That\u2019s the career I wanted!\u00a0 My friend\u00a0taught me how to use Macromedia Freehand and Adobe Photoshop. Those were very useful during my study years. So in\u00a02000 I enrolled in Temasek Polytechnic Design School to pursue a Diploma in Visual Communication. That\u2019s when I really discovered the world of design and enjoyed my 3 years of studies. That was the only time that studying was fun for me.<\/p>\n My first job was in an ad agency. I still remember the interview with the creative director. I specifically told him that I didn\u2019t want to be on an advertising team as I wanted to do graphic design like logos, brochure and so on. With all the stories floating around about the advertising industry, I was reluctant to go through all the overtime with no pay, toothbrush in the office for overstay, you get the picture.\u00a0And guess what? I got the job and before I knew it I was on the ad team! Well, I had to cope with it and it wasn\u2019t all that bad, I must say that It was quite fun in the end. Brainstorming on ad campaigns, thinking about headlines, taglines, visualization, storyboards and so on. The best part was TV commercials. We started from storyboards to casting of talents to shooting to post productions and finally to airtime. I had a blast as I was involved in the whole process! The creative director who hired me was very nice and taught me a lot. He gave me a lot of freedom in whatever I did.<\/p>\n Freedom of expression is very important in design especially when you are a fresh graduate. I stayed there for almost 5 years.\u00a0 I know, most designers will hop around in different agencies. But I wanted to stick to one and try to make a difference. I\u2019m not sure if I managed to do so but I finally got bored doing work that I didn\u2019t really enjoy. So I called it quits and started doing logo competitions online. It all started when I was looking for some local competitions to take part in and stumble upon logosauce.com. That was the first logo competition site that I took part in. And I still remember my first win which was only like $100.\u00a0The name of the brand is Kitz n Thingz. One of my happiest days! I considered it as beginner\u2019s luck as I only competed in 2 competitions and won 1. That\u2019s when I started to go full throttle for those competitions. And so far, my\u00a0best experience is with crowdSPRING.<\/p>\n Now I really have a passion for branding and designing logos. Are you in need of a logo design? I\u2019m your best man for the job!<\/p>\n 3. Please tell us a little about the graphic design industry in Singapore.<\/strong><\/p>\n I think it\u2019s quite good here. It used to be better from what I\u2019ve heard.\u00a0Maybe it\u2019s because now I\u2019m living here\u2026lol. Seriously, I think nowadays young designers, especially fresh graduates, don\u2019t know how to draw. I mean really take a pencil and draw. I think it\u2019s very important to learn how to draw when you start your career as a designer. Young designers now work directly on the computer. I think you need about 4-5 years of work experiences before you can directly draw on the computer screen. If you want to hire a good illustrator here in Singapore, you\u2019ll have to dig deep and of course deep in your pocket as well. But the graphic design scene here is pretty good. Singapore is a cosmopolitan city. So you have a lot of famous brands here and lots of opportunities to design for them. Personally I think the standard is quite high. <\/p>\n 4. Who\/what are some of the biggest influences on your design work?<\/strong><\/p>\n Well, everything around me is a big influence. I actually like to go overseas to clear my mind. That\u2019s where you get to see new things and experience new cultures. That\u2019s how you get a lot of ideas and inspirations as well. All work no play makes Jack\/Denis a dull boy.\u00a0I always try to have fun in everything I do and that goes for work as well. I\u2019m not really an art guy. So I don\u2019t really appreciate art paintings like Picasso, Renaissance era and so on. It\u2019s not that I dislike those. I think they are nice, but it\u2019s just not my thing. I\u2019m more of a zen type. I like simple thing –\u00a0minimalism is my moto.\u00a0If you look at the logos I have created, most are quite simple. So, I think the way you design sometimes reflects who you are.<\/p>\n 5. What’s the very first thing you do when approaching a new design?<\/strong><\/p>\n The first thing I do is read the project brief 2-3 times so that I get a sense of what it\u2019s all about. If the brief is only 2-3 lines, you have to take a look at other things like the company name<\/a>. Sometimes the name of the brand itself is enough to be considered as a brief, at least to me. For example let\u2019s say the brand is called \u201cspankthem.com\u201d. 1. You already know it\u2019s for people and it involve spanking; 2. The target market is not for kids, so my guess is it\u2019s for people in the age group of 18-40 years old; 3. It\u2019s going to be an online community because of the word \u201cthem\u201d; 4. It\u2019s not corporate, not luxury, maybe something humorous and loud instead; 5. Colours will be bright and colourful.<\/p>\n Based on that I have my brief without asking for it. But I have to add that if you have a well written brief, then the outcome will of course be much better. Then I will start to create a think map. It\u2019s something like a bubble chart where the brand name is in the centre and expands to different other bubble\/levels using single keywords. For example \u201cspankthem.com\u201d expands to a group of words like hand, star, people, community, online and so on, and I try to expand each of the word to another group of words (e.g. hands \u2013 clap, fingers, palm, lines and so on). I try to do this for about 3-4 levels. In the ends it\u2019s quite a big bubble chart and the key things is right in front of you to use. I know, bubble charts are so yesterdays! But try it and you\u2019ll see the difference.\u00a0The next step is to start designing on the computer.<\/p>\n 6. Which of your designs are your favorites and why?<\/strong><\/p>\n Have to be “Kitz n Thingz” because it was my first ever logo competition win. A bit of emotional attachment you might say. But I think it\u2019s a very fun and versatile logo. It was designed for a Quilt and Patchwork supplier back in Australia. They are located on a farm. So, nature and fabrics had to be part of the logo. My idea was a tree with patchwork as leaves. The best thing about this idea is that it changes patchwork leaves every season. It\u2019s like the tree is alive. They have plans to expand into caf\u00e9 as well. So, I think this logo is versatile enough to fit any business that they will venture in.<\/p>\n I love typography! I think you can tell by just looking at my work. I like to play and mess around with the letters. One of my favourite logotype is \u201cTackSales.co.uk\u201d. I think it was clever the way I integrated the leaves inside the letters and not lose the legibility.<\/p>\n And there\u2019re Monograms. Those are really hard to achieve. One of my best Monogram is for AMC Technologies. The icon is viewed as an \u201ca\u201d, look closer and you\u2019ll see the \u201cm\u201d and \u201cc\u201d. I got a glimpse of the letters while trying to create something entire different. It was an accidental design.<\/p>\n
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\n1. Please tell us about yourself.<\/strong><\/p>\n
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<\/a>Master Electricians is also one of my favourites. The ME plug icon is really simple yet it describes what the business is all about.<\/p>\n